Kids Hat
MaybeSearch demand grew +302.4% this quarter. But shoppers spend only $51K a year here, so Kids Hat is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 2,461 Fashion niches · +14 vs the category median of 4862
- Market size
- £51K/yr283K searches / yr
- 90-day growth
- +302.4%search demand this quarter
- Competition
- 18%top-5 click share · 60 brands · 100 sellers
Flapen Score
Kids Hat against its category
The dotted line is the Fashion average. Past it, Kids Hat is stronger. Inside it, weaker.
Market
The Kids Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Hat 283K times last year and spent an estimated £51K. The top 5 brands take 29% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +302.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- +302.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £51Ka year
- Peak month
- July27.3× the quietest month
- Top search term
- kids bucket hat42K searches a year
02 · Price
A sale here is worth £8.86.
Listings sell for £8.86 on average, from £4.08 to £16.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.86 that is £0 to £886 a year per listing.
- Average price
- £8.86under the $15 to $100 sweet spot
- Price range
- £4.08–£16.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£886
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #42 within Baby. It carries 1,036 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 96%
- Out of stock, average day
- 3.3%
- Average rank
- #42in Baby
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,036per listing
- Listings tracked
- 136
04 · Newcomers
Amazon counts 0 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Kids Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Childrens Cotton Bucket Hat/Sun Cap Kids 5-11 Years Boys or Girls Royal Blue 53cm
- Price
- £9.85
- Rating
- 4.2/5
- Reviews
- 770
- Age
- 3y ago

PythJooh 1PC Girls Boys Embroidered Smile Face Bucket Hat Kids Reversible Sun Hat Foldable Beach Hats Outdoor Caps for 2-8Years Pink/Purple
- Price
- £9.25
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 2y ago

MHJY Kids Sun Hat Girls UV Protection Summer Hats Adjustable Beach Cap Unicorn Bucket Hats with Wide Brim Neck Flap for Toddlers 2-9 Years
- Price
- £7.93
- Rating
- 4.7/5
- Reviews
- 576
- Age
- 2y ago

ZRWASKA Unisex Bucket Hat Kids Reversible Boys Girls Cotton Fishing Hats for Camping Hiking Traveling Baseball Cap Football Summer Beach Sun Hat Plain Colours Size 54 cm (Black)
- Price
- £6.84
- Rating
- 3.9/5
- Reviews
- 42
- Age
- 3y ago

4sold Childrens Kids Baseball Sun-Hat 50 UPF Cap HAT Boys Girls Navy Blue
- Price
- £8.66
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 9y ago
Trending
90-day click momentum
2Pcs Toddler Sun Hat Kids Adjustable Girls Bucket Hats Baby Summer Sun Hat with Adjustable Head Drawstring and Chin Strap Outdoor Kids Summer Protection Bucket Hats 1-3 Years Pink
- Price
- £5.97
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2y ago

SONMONY Smile Face Toddler Baseball Cap Boy Baseball Hats Kids Washed Funny Hats Adjustable Cute Caps for 3-12 Years Pink One Size
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 3y ago

YMYDYFC Baby Sun Hat Toddler Summer UPF 50+ Sun Protection Baby Boy Hats Beach Hats Dinosaur Bucket for Baby Girl Adjustable Kid Cap 2-4 Years
- Price
- £8.80
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 5y ago

SONMONY Smile Face Toddler Baseball Cap Boy Baseball Hats Kids Washed Funny Hats Adjustable Cute Caps for 3-12 Years Green One Size
- Price
- £11.50
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 3y ago

4sold Childrens Kids Baseball Sun-Hat 50 UPF Cap HAT Boys Girls Pink
- Price
- £8.43
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 9y ago
Newest
by launch date
FOUNSHO 2 Pieces Baby Bucket Sun Hat Kids Summer Outdoor Fisherman Hats Toddler Sun Protection Wide Brim Beach Cap with Chin Strap for Boys Girls Child 2-4 Years (UK Alpha S M Dinosaur+Car)
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago

reshmena Kids Bucket Hat Reversible Unisex Hat Boys Girls Cotton Fishing Hats for Camping Hiking Traveling Baseball Cap Football Summer Beach Sun Hat Plain Colours One Size Bucket Navy
- Price
- £6.90
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

SUBTAVIK Kids Sun Hat - Smile Face Reversible Bucket Hat for Boys and Girls Wide Brim Double Sided Breathable for Toddlers 2-8 Years Misty Blue/Black
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 2y ago

HAJRA Versatile Unisex Cotton Bucket HAT with a Charming Print Ideal for Sun Hiking Holidays. Bucket Hat Design Fits All Men Women Teens. 56-58cm (Black Hat Emoji)
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 2y ago

PythJooh 1PC Girls Boys Embroidered Smile Face Bucket Hat Kids Reversible Sun Hat Foldable Beach Hats Outdoor Caps for 2-8Years Pink/Purple
- Price
- £9.25
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
60 rising
Sellers
100
Top-5 brand share
29%
Top 20: 70%
Top-5 click share
18%
Top 20: 43%
Open market
66%
- Adventure Togs10%
- PythJooh5%
- 4sold5%
- MHJY5%
- SUBTAVIK4%
- Marvel4%
Demand
Kids Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 27.3×
Search terms
Top Kids Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids bucket hat42K/yr
- kids hat41K/yr
- boys sun hat20K/yr
- bucket hat kids21K/yr
- boys bucket hat17K/yr
- kids hats26K/yr
- girls hat24K/yr
- girls summer hat14K/yr
- girls bucket hat10K/yr
- kids bucket hats9K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tight
Little bit big
Very small
Poor quality
I expected much better in terms of quality and hygiene
Poor quality product
Item doesn't match description
Not as advertised
Item isnt as described which is why Iv only given 2 stars
I thought that the material looked a bit cheap
Floppy material
why they changed the material i dont no
Quite an expensive mistake
bought them for £12.99 next day they went down to £9.96 within a few days
Love
Bought two of these for my girl on holiday and they were brilliant, good quality and arrived on time
Really well made
Decent quality
Fits perfectly
Fit as expected
Perfect fit for my 1 year old
worth it
Excellent value for money
Good buy
They love that they can tighten the strap so the wind doesn't blow their hats off
adjustable straps so it stays on securely
the strap holds it in place well
Solid material, good fit for toddler
Good quality material
nice soft material
Return
1.7% Return rate 92% Fixable by listing
Tight
Little bit big
Very small
Item doesn't match description
Not as advertised
Item isnt as described which is why Iv only given 2 stars
Poor quality
I expected much better in terms of quality and hygiene
Poor quality product
I thought that the material looked a bit cheap
Floppy material
why they changed the material i dont no
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Hat questions
Answered from the same tracked data.









