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Kids Gloves

Fail

Demand is soft, at -79.4% this quarter, so Kids Gloves is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£137K/yr481K searches / yr
90-day growth
-79.4%search demand this quarter
Competition
51%top-5 click share · 20 brands · 23 sellers

Flapen Score

Kids Gloves against its category

The dotted line is the Fashion average. Past it, Kids Gloves is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Gloves 481K times last year and spent an estimated £137K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-79.4%
Conversion, latest week
4.3%
Market size, estimated
£137Ka year
Peak month
November69.2× the quietest month
Top search term
kids gloves168K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £4.52 to £15.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.61 that is £2K to £3K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£4.52–£15.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #21 within Boys. It carries 1,156 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
17.2%
Average rank
#21in Boys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,156per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kids Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

23

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

34%

  • sesameless21%
  • WESTWOOD FOX19%
  • WFX7%
  • Origem7%
  • Alytimes7%
  • EFAH SPORTS6%

Demand

Kids Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 69.2×

Search terms

Top Kids Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids gloves168K/yr
  • gloves kids26K/yr
  • kids grip gloves6K/yr
  • gloves for kids13K/yr
  • girls gloves32K/yr
  • kids gloves 11-12 years7K/yr
  • boys gloves34K/yr
  • grip gloves kids5K/yr
  • toddler gloves46K/yr
  • childrens gloves18K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall59%−0.35

Tight

Small

one of them is going to be extremely disappointed as the size S

Warmth18%0.00

Not warm

Decent time for the price not super warm

Quality-Overall9%+0.93

They looked very cheaply made unfortunately

I did not open this as I could tell immediately that the quality was not going to be great or fit for purpose

Value For Money5%+1.05

cheap

Love

Quality-Overall19%+0.93

Great product & very reasonable

Excellent product

These are well made

Warmth17%0.00

Warm glove

keeping his hands warm

nice and warm

Size-Overall15%−0.35

Fit perfect

Fits like a glove

perfect size for my daughter

Grip14%+0.92

Fantastic gloves

Good grips

He says they are a good grip on the handlebars

Value For Money11%+1.05

Good value

Great value for money

Great value for money

Return

2.4% Return rate 92% Fixable by listing

Size-Overall90%▇█▇▇██

Tight

Small

one of them is going to be extremely disappointed as the size S

Quality-Overall2%▃▃▃█▅▅

They looked very cheaply made unfortunately

I did not open this as I could tell immediately that the quality was not going to be great or fit for purpose

Material Quality1%▂▂█▁▁▁
Comfort-Overall1%▄▁▃▁█▁
Thin1%▆█▅▁▁▁

FAQ

Common Kids Gloves questions

Answered from the same tracked data.