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58

kids england football shirts

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 100Conversion 8Competition 84Returns 96Price range 64Avg price 58Brand share 48Review moat 93Quality gap 35

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great145.74

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Price range

Good£6.13–£30.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.92

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£17K

£17K/yr · 215K searches

According to Flapen's Amazon United Kingdom niche tracking, kids england football shirts is a £17K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

kids england football shirts market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
£16K–£19K
units × avg price
Conversion rate
0.6%
Avg BSR
#581
Page quality
0%
Prime
62%
Sponsored
74%
Out of stock
25.6%
Avg brand age
36 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

31%

Top 20: 58%

Open market

20%

  • The England Football Association38%
  • Second Ave Gift Company17%
  • Show Me The Merch8%
  • A2Z 4 Kids7%
  • Hippowarehouse6%
  • FOOTEEZ3%

Top kids england football shirts search terms

  • kids england top40K/yr
  • england football shirt kids42K/yr
  • kids england football shirts28K/yr
  • girls england top18K/yr
  • england top kids18K/yr
  • england shirt kids17K/yr
  • kids england shirt12K/yr
  • england t shirt kids11K/yr
  • boys england football shirt10K/yr
  • england tshirt kids8K/yr
All search terms

Top kids england football shirts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£3394%£6776%£1K8%£1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Common questions

Is kids england football shirts profitable to sell on Amazon United Kingdom?
The niche generates £17K/yr across 78 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (58/100).
How competitive is the kids england football shirts niche?
19 brands and 28 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.
What does it cost to enter the kids england football shirts niche?
Listings span £6.13–£30.85; the average listing price is £12.92 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.