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Kids Crocs

Maybe

The top 5 products take only 11% of clicks. But buyers convert on only 1.4% of searches, so Kids Crocs is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£178K/yr807K searches / yr
90-day growth
+75.0%search demand this quarter
Competition
11%top-5 click share · 19 brands · 43 sellers

Flapen Score

Kids Crocs against its category

The dotted line is the Fashion average. Past it, Kids Crocs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Crocs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Crocs 807K times last year and spent an estimated £178K. The top 5 brands take 79% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 807K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
807K
Growth, 90 days vs prior 90
+75.0%
Conversion, latest week
1.4%
Market size, estimated
£178Ka year
Peak month
August4.7× the quietest month
Top search term
toddler crocs178K searches a year

02 · Price

A sale here is worth £16.07.

Listings sell for £16.07 on average, from £6.48 to £30.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £16.07 that is £0 to £2K a year per listing.

Average price
£16.07inside the $15 to $100 sweet spot
Price range
£6.48–£30.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #19 within Boys. It carries 10,920 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
92%
Out of stock, average day
3.2%
Average rank
#19in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,920per listing
Listings tracked
205

04 · Newcomers

Amazon counts 1 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kids Crocs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

43

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

11%

Top 20: 29%

Open market

16%

  • Crocs55%
  • Shoe Zone9%
  • HOBIBEAR5%
  • NorthSole5%
  • Lakeland Active5%
  • DRECAGE4%
  • Open — no brand owns it (13 brands, 16%)

Demand

Kids Crocs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 4.7×

Search terms

Top Kids Crocs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler crocs178K/yr
  • girls crocs99K/yr
  • baby crocs68K/yr
  • kids clogs46K/yr
  • infant crocs41K/yr
  • kids crocs size 140K/yr
  • kids crocs size 1330K/yr
  • crocs size 137K/yr
  • kids crocs size 1127K/yr
  • crocs toddler27K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Crocs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.02

Sizing is small

Narrow fit

Too large, massive

Durability15%−0.09

broken

Broken after 1 wear

Broke straight away

Strap/String Quality13%−0.08

Strap broken

The strap broke from the connection - not robust at all

snapped the back strap

Quality-Overall5%+0.58

Cheap & tacky

Quality not great

Rubbish

Color5%+0.29

Grey not White

These are not white crocs

Just not the colour I wanted

Love

Size-Overall21%−0.02

Fit perfect

The shoes fit well

fitted true to size

Comfort-Overall17%+1.55

So comfy

They are comfortable shoes to wear

Comfortable and easy to wear

Quality-Overall14%+0.58

Good quality crocs

Good Quality

They are very well made

Value For Money11%+1.08

Good value for money

Good price

Excellent great value

Color9%+0.29

Brightly coloured my granddaughter loves them

Lovely colour

My little one loves the vibrant colour

Return

7.0% Return rate 92% Fixable by listing

Size-Overall80%█▇████

Sizing is small

Narrow fit

Too large, massive

Feet Fit5%▇▇▇███
Color4%▅█▅▅▅▄

Grey not White

These are not white crocs

Just not the colour I wanted

Width2%▄█▅▅▅▅
Strap/String Quality2%█▄▅█▆▆

Strap broken

The strap broke from the connection - not robust at all

snapped the back strap

FAQ

Common Kids Crocs questions

Answered from the same tracked data.