kids crocs
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Growth
Great+75.0%90-day search growth — must beat 0% to launch
Avg price
Great£16.07avg listing price — sweet spot $15–$100
Price range
Good£6.48–£30.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£178K£178K/yr · 807K searches
Review moat
Bad10,919.92avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, kids crocs is a £178K/yr Amazon United Kingdom market (807K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kids crocs market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £129K–£161K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 59%
- Out of stock
- 3.2%
- Avg brand age
- 37 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
43
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
11%
Top 20: 29%
Open market
16%
- Crocs55%
- Shoe Zone9%
- HOBIBEAR5%
- NorthSole5%
- Lakeland Active5%
- DRECAGE4%
- Open — no brand owns it (13 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +75.0% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 4.7×
Top kids crocs search terms
- toddler crocs178K/yr
- girls crocs99K/yr
- baby crocs68K/yr
- kids clogs46K/yr
- infant crocs41K/yr
- kids crocs size 140K/yr
- kids crocs size 1330K/yr
- crocs size 137K/yr
- kids crocs size 1127K/yr
- crocs toddler27K/yr
Top kids crocs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shoe Zone - Girls White Multi Marble Slip On EVA Clog - Size 2 UK - Multicolour
Shoe Zone£8.084.6★240 rev
Crocs Unisex Infant Clog Littles White 2/3 UK Child
Crocs£18.364.6★3,710 rev
Crocs Unisex Kids Classic Clog T Clog Blue Bolt 8 UK Child
Crocs£18.474.5★16,822 rev
HOBIBEAR Kids Unsiex Garden Shoes Cute Cartoon Slides Sandals Clogs(Light Purple 7 UK Child)
HOBIBEAR£12.604.5★698 rev
Crocs Unisex Kids Crocband Clog K Blue Frost/Guava 4 UK
Crocs£23.054.7★11,806 rev
Newest
by launch dateCrocs Unisex Kids Crocband Clog K Blue Frost/Guava 4 UK
Crocs£23.0511,806 rev
NorthSole Boys Clogs Childrens Sandals - Grey - Child UK 8
NorthSole£10.53100 rev
NorthSole Girls Clogs Childrens Sandals - Pink - Child UK 1
NorthSole£11.3497 rev
Crocs Unisex Kids Clog Classic Mary Jane Clog T Pink Milk 6 UK Child
Crocs£26.48266 rev
Crocs Unisex Infant Clog Littles White 2/3 UK Child
Crocs£18.363,710 rev
Trending
90-day click momentum
Crocs Unisex Kids Crocband K Clogs Navy Red 3 UK
Crocs£22.754.7★
Crocs Unisex Kids Crocband Clog K Blue Frost/Guava 4 UK
Crocs£23.054.7★
Crocs Unisex Kids Classic Clog T Clog White 4 UK Child
Crocs£19.604.5★
Crocs Unisex Kids Classic Clog T Clog White 7 UK Child
Crocs£22.024.5★
Crocs Unisex Kids Classic Clog K Clogs Taffy Pink 12 UK Child
Crocs£22.584.7★
What buyers say about kids crocs
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“So comfy”
“Good quality crocs”
“Good value for money”
“Brightly coloured my granddaughter loves them”
“Accurate description”
“very sturdy”
“Super cute design”
“Lightweight”
“they are so easy wearing”
What buyers complain about
“Sizing is small”
“broken”
“Strap broken”
“Cheap & tacky”
“Grey not White”
“A little expensive”
“Left my child with blisters, not comfortable”
“Narrow around the heel”
“Sooooo flimsy, made of this weird cheap foam material”
“I cant get them clean”
Top return reasons
Common questions
- Is kids crocs profitable to sell on Amazon United Kingdom?
- The niche generates £178K/yr across 205 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is +75.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kids crocs niche?
- 19 brands and 43 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in kids crocs?
- Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 7.0% — above our launch gate.
- When does demand for kids crocs peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 4.7× the quietest.
- What does it cost to enter the kids crocs niche?
- Listings span £6.48–£30.05; the average listing price is £16.07 (sweet spot $15–$100). The average incumbent carries 10,920 reviews — the moat a new listing must climb.