Kids Clothes
FailThe top 5 brands take 96% of clicks, so Kids Clothes is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £45K/yr189K searches / yr
- 90-day growth
- +136.1%search demand this quarter
- Competition
- 38%top-5 click share · 8 brands · 30 sellers
Flapen Score
Kids Clothes against its category
The dotted line is the Fashion average. Past it, Kids Clothes is stronger. Inside it, weaker.
Market
The Kids Clothes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Clothes 189K times last year and spent an estimated £45K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +136.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- +136.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £45Ka year
- Top search term
- nike pro shorts girls90K searches a year
02 · Price
A sale here is worth £13.94.
Listings sell for £13.94 on average, from £5.43 to £25.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.94 that is £1K to £3K a year per listing.
- Average price
- £13.94under the $15 to $100 sweet spot
- Price range
- £5.43–£25.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Boys. It carries 915 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #85in Boys
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 915per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kids Clothes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIKE Girls Dry Fit 3in Shorts Black/(White)001 M 10-12 Years UK EU
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 1,412
- Age
- 5y ago

Nike Girls G Np Df 5 in Short T-Shirt Black/White XS UK
- Price
- £17.81
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 2y ago

Nike Womens W Np 365 5in Shorts Black/(White) XS EU
- Price
- £13.27
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 5y ago

NIKE Unisex Kids Y Nk Dry Park Iii Nb K Sport Shorts Black/White L UK
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 683
- Age
- 6y ago

NIKE CZ9831-010 W NP 365 Short 5IN Shorts Womens Black (White) M
- Price
- £18.79
- Rating
- 4.5/5
- Reviews
- 819
- Age
- 5y ago
Trending
90-day click momentum
Amazon Essentials Girls Athletic Regular-Fit Workout Shorts with Pockets Active Sweat Dusty Pink 8 Years
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 6mo ago

NIKE DR0968-052 Y NK DF LGE Knit III Short K Shorts Unisex Pewter Grey/Black/Black Size M
- Price
- £14.55
- Rating
- 4.1/5
- Reviews
- 409
- Age
- 3y ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Navy 11-12 Years Tag150
- Price
- £12.71
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Black 11-12 Years Tag150
- Price
- £12.26
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago

NIKE Womens W Np 365 Short 3In Shorts Midnight Navy/White M
- Price
- £25.09
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
adidas Unisex Kids Essentials Climacool Shorts Black/White 11-12 Years
- Price
- £10.59
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 1mo ago

adidas Unisex Kids Entrada26 Kids Shorts Black/White 9-10 Years
- Price
- £8.51
- Rating
- 4.7/5
- Reviews
- 360
- Age
- 1mo ago

Amazon Essentials Girls Athletic Regular-Fit Workout Shorts with Pockets Active Sweat Dusty Pink 8 Years
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 6mo ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Black 11-12 Years Tag150
- Price
- £12.26
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Navy 11-12 Years Tag150
- Price
- £12.71
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
8 rising
Sellers
30
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
2%
- NIKE73%
- JOCMIC9%
- adidas6%
- KEREDA5%
- Auranso3%
- WUDEUI2%
- Open — no brand owns it (2 brands, 2%)
Demand
Kids Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked
Search terms
Top Kids Clothes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nike pro shorts girls90K/yr
- boys nike shorts17K/yr
- nike shorts boys16K/yr
- girls nike pro shorts18K/yr
- nike shorts girls12K/yr
- girls nike shorts6K/yr
- nike boys shorts5K/yr
- kids nike shorts5K/yr
- nike shorts kids5K/yr
- nike girls shorts3K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Clothes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too big
on the small side
Bit tight as they are small
Poor quality
Absolutely rubbish
ripped really easily at the sides
Worn once
the elasticated waist band was rolling down constantly
These are not the stretchy woven fabric I was expecting
its not working
Love
True to size
The fit is comfortable without being too tight
They are a great fit
Good quality
Ver good quality- nice and thick
No complaints so far
Good for the price
Good value for money
Great value for active kids
Comfortable
The high-waisted band sits comfortably
comfortable to wear
The pockets fit a mobile phone so no bag required for short trips
The pockets are actually useful
I noticed that the zipped pockets are a particularly useful feature
Return
5.4% Return rate 95% Fixable by listing
Far too big
on the small side
Bit tight as they are small
low down in the listing
Poor quality
Absolutely rubbish
Cheap fabric
However they feel very cheap due to the fabric quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Clothes questions
Answered from the same tracked data.









