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Kids Clothes

Fail

The top 5 brands take 96% of clicks, so Kids Clothes is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£45K/yr189K searches / yr
90-day growth
+136.1%search demand this quarter
Competition
38%top-5 click share · 8 brands · 30 sellers

Flapen Score

Kids Clothes against its category

The dotted line is the Fashion average. Past it, Kids Clothes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Clothes 189K times last year and spent an estimated £45K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +136.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+136.1%
Conversion, latest week
1.7%
Market size, estimated
£45Ka year
Top search term
nike pro shorts girls90K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £5.43 to £25.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.94 that is £1K to £3K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£5.43–£25.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Boys. It carries 915 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#85in Boys
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kids Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

30

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

2%

  • NIKE73%
  • JOCMIC9%
  • adidas6%
  • KEREDA5%
  • Auranso3%
  • WUDEUI2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Kids Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked

Search terms

Top Kids Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike pro shorts girls90K/yr
  • boys nike shorts17K/yr
  • nike shorts boys16K/yr
  • girls nike pro shorts18K/yr
  • nike shorts girls12K/yr
  • girls nike shorts6K/yr
  • nike boys shorts5K/yr
  • kids nike shorts5K/yr
  • nike shorts kids5K/yr
  • nike girls shorts3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Clothes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.22

Far too big

on the small side

Bit tight as they are small

Quality-Overall14%−0.03

Poor quality

Absolutely rubbish

Durability11%−0.06

ripped really easily at the sides

Worn once

Stretchability/Expandability/Elasticity5%+0.30

the elasticated waist band was rolling down constantly

These are not the stretchy woven fabric I was expecting

Functionality-Overall4%−0.04

its not working

Love

Size-Overall23%−0.22

True to size

The fit is comfortable without being too tight

They are a great fit

Quality-Overall16%−0.03

Good quality

Ver good quality- nice and thick

No complaints so far

Value For Money13%+0.67

Good for the price

Good value for money

Great value for active kids

Comfort-Overall12%+1.70

Comfortable

The high-waisted band sits comfortably

comfortable to wear

Pockets/Compartments6%+0.67

The pockets fit a mobile phone so no bag required for short trips

The pockets are actually useful

I noticed that the zipped pockets are a particularly useful feature

Return

5.4% Return rate 95% Fixable by listing

Size-Overall91%█▇▇███

Far too big

on the small side

Bit tight as they are small

Advertised Vs Actual Product2%▁█▁▁▃▄

low down in the listing

Quality-Overall1%▁█▃▅▃▁

Poor quality

Absolutely rubbish

Length1%▁▁▆▁▃█
Material Quality1%▁▁▁▄▃█

Cheap fabric

However they feel very cheap due to the fabric quality

FAQ

Common Kids Clothes questions

Answered from the same tracked data.