Kids Clothes
FailThe top 5 brands take 96% of clicks, so Kids Clothes is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £45K/yr189K searches / yr
- 90-day growth
- +136.1%search demand this quarter
- Competition
- 38%top-5 click share · 8 brands · 30 sellers
Flapen Score
Kids Clothes against its category
The dotted line is the Fashion average. Past it, Kids Clothes is stronger. Inside it, weaker.
Market
The Kids Clothes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Clothes 189K times last year and spent an estimated £45K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +136.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- +136.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £45Ka year
- Top search term
- nike pro shorts girls90K searches a year
02 · Price
A sale here is worth £13.94.
Listings sell for £13.94 on average, from £5.43 to £25.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.94 that is £1K to £3K a year per listing.
- Average price
- £13.94under the $15 to $100 sweet spot
- Price range
- £5.43–£25.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Boys. It carries 915 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #85in Boys
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 915per listing
- Listings tracked
- 44
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kids Clothes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIKE Girls Dry Fit 3in Shorts Black/(White)001 M 10-12 Years UK EU
- Price
- £16.98
- Rating
- 4.4/5
- Reviews
- 1,412
- Age
- 5y ago

Nike Girls G Np Df 5 in Short T-Shirt Black/White XS UK
- Price
- £17.81
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 2y ago

Nike Womens W Np 365 5in Shorts Black/(White) XS EU
- Price
- £13.27
- Rating
- 4.6/5
- Reviews
- 1,605
- Age
- 5y ago

NIKE Unisex Kids Y Nk Dry Park Iii Nb K Sport Shorts Black/White L UK
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 683
- Age
- 6y ago

NIKE CZ9831-010 W NP 365 Short 5IN Shorts Womens Black (White) M
- Price
- £18.79
- Rating
- 4.5/5
- Reviews
- 819
- Age
- 5y ago
Trending
estimated 90-day click momentum
Amazon Essentials Girls Athletic Regular-Fit Workout Shorts with Pockets Active Sweat Dusty Pink 8 Years
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 6mo ago

NIKE DR0968-052 Y NK DF LGE Knit III Short K Shorts Unisex Pewter Grey/Black/Black Size M
- Price
- £14.55
- Rating
- 4.1/5
- Reviews
- 409
- Age
- 3y ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Navy 11-12 Years Tag150
- Price
- £12.71
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Black 11-12 Years Tag150
- Price
- £12.26
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago

NIKE Womens W Np 365 Short 3In Shorts Midnight Navy/White M
- Price
- £25.09
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
adidas Unisex Kids Essentials Climacool Shorts Black/White 11-12 Years
- Price
- £10.59
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 1mo ago

adidas Unisex Kids Entrada26 Kids Shorts Black/White 9-10 Years
- Price
- £8.51
- Rating
- 4.7/5
- Reviews
- 360
- Age
- 1mo ago

Amazon Essentials Girls Athletic Regular-Fit Workout Shorts with Pockets Active Sweat Dusty Pink 8 Years
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 6mo ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Black 11-12 Years Tag150
- Price
- £12.26
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago

JOCMIC Girls Cycling Shorts Kids Dance High Waisted PE Short for Bike Yoga Gymnastics Running 3 Pack Navy 11-12 Years Tag150
- Price
- £12.71
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
30
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 76%
Open market
2%
- NIKE73%
- JOCMIC9%
- adidas6%
- KEREDA5%
- Auranso3%
- WUDEUI2%
- Open — no brand owns it (2 brands, 2%)
Demand
Kids Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked
Search terms
Top Kids Clothes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nike pro shorts girls90K/yr
- boys nike shorts17K/yr
- nike shorts boys16K/yr
- girls nike pro shorts18K/yr
- nike shorts girls12K/yr
- girls nike shorts6K/yr
- nike boys shorts5K/yr
- kids nike shorts5K/yr
- nike shorts kids5K/yr
- nike girls shorts3K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Clothes
We read the reviews and the return reasons for every product selling here.
“Far too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Clothes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









