kids bumbags
Worth a lookShows demand growing +84.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+84.7%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good620.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Price range
Bad£4.21–£17.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£24K£24K/yr · 74K searches
According to Flapen's Amazon United Kingdom niche tracking, kids bumbags is a £24K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kids bumbags market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £17K–£22K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 5.5%
- Avg brand age
- 34 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
48
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
35%
Top 20: 66%
Open market
35%
- Dzxin20%
- Deuter14%
- X-BLTU10%
- YOOLIFE9%
- szyanlai7%
- Fringoo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +84.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.2×
Top kids bumbags search terms
- kids bumbags16K/yr
- kids bum bag12K/yr
- bumbag for kids7K/yr
- girls bumbag5K/yr
- kids bumbag4K/yr
- boys bumbag4K/yr
- bum bag kids5K/yr
- girls bum bag4K/yr
- boys bum bag4K/yr
- fanny pack for kids4K/yr
Top kids bumbags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
X-BLTU Childrens Waist Bag Child Bum Bag with Adjustable Belt Lightweight Fanny Pack for Kids Waist Pack for Travel Sports and School Official Merchandise Gifts for Girls Boys
X-BLTU£7.804.1★192 rev
Deuter Junior Belt Childrens Bumbag
Deuter£8.794.8★374 rev
Dzxin Kids Fanny Pack Cute Unicorn Kids Bum Bag Bumbag Waist Pack Cartoon Hipsack Belt Bag Small Belt Bum Bag Crossbody Purse Waist Pouch for Toddler Girls Boys Running Hiking Travel Sports(Pink)
Dzxin£5.484.5★11 rev
Bum Bag for Ladies Women Men Girls Bumbags Waist Fanny Pack with Headphone Jack and Adjustable Belt for Sport Running Hiking Jogging Gifts for Men Women
szyanlai£5.504.3★147 rev
Fringoo - Boys Bum Bag | Suitable for Boys or Teenagers | Waist Bag with Adjustable Belt Strap | Convenient & Comfortable - Game On
Fringoo£7.694.3★409 rev
Newest
by launch date
YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Unicorn Purse 4 5 6 7 8 9 10 11 12 Year Old Girl Gifts Gifts for Girls Sister Daughter Friend Unicorn Waist Bags Purple L
YOOLIFE£13.6213 rev
YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Unicorn Purse Gifts for 4 5 6 7 8 9 10 11 12 Year Old Girls Sister Daughter Friend Niece Unicorn Waist Bags Purse Blue A
YOOLIFE£13.2213 rev
YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Initial Purse Bumbag Gifts for Teen Girl Sister Daughter Purple A
YOOLIFE£13.4213 rev
Dzxin Kids Fanny Pack Cute Gradient Kids Bum Bag Bumbag Waist Pack Hipsack Belt Bag Small Belt Bum Bag Crossbody Purse Waist Pouch for Toddler Girls Boys Running Hiking Travel Sports(Gradient)
Dzxin£5.664 rev
Dzxin Kids Fanny Pack Cute Unicorn Kids Bum Bag Bumbag Waist Pack Cartoon Hipsack Belt Bag Small Belt Bum Bag Crossbody Purse Waist Pouch for Toddler Girls Boys Running Hiking Travel Sports(Pink)
Dzxin£5.4811 rev
Trending
90-day click momentum
Deuter Junior Belt Childrens Bumbag
Deuter£9.144.8★
Minecraft Boys Fashion Waist Pack with Adjustable Strap Creeper Travel Bag - Gamer Gifts (Green)
Minecraft£6.854.6★
Dzxin Fanny Pack Kids Bum Bag Bumbag Cartoon Hipsack Belt Bag Waist Bag Fanny Pack Fabric Nylon Money BeltCrossbody Chest Bag for Children Grils Boys Running Hiking Travel Sports (Purple Unicorn)
Dzxin£5.394.2★
YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Unicorn Purse Gifts for 4 5 6 7 8 9 10 11 12 Year Old Girls Sister Daughter Friend Niece Unicorn Waist Bags Purse Blue A
YOOLIFE£13.224.4★
YOOLIFE Initial Crossbody Bag Fanny Pack Belt Bag Unicorn Purse 4 5 6 7 8 9 10 11 12 Year Old Girl Gifts Gifts for Girls Sister Daughter Friend Unicorn Waist Bags Purple L
YOOLIFE£13.624.4★
What buyers say about kids bumbags
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is excellent”
“Good size”
“Done the job”
“Good value for money”
“comfy good quality material”
“Comfortable, and has 2 zip pockets”
“Wonderfull colours”
“Holds phone and keys with still a lot of space”
“Easy to use”
“Fully waterproof, plenty of room for my medication”
What buyers complain about
“Strap is a little long for my daughter”
“Zip broke on both bags after only a couple of uses”
“broke on 2nd use”
“Belt comes a bit loose whilst walking”
“I know its cheap”
“The catch is very flimsy”
“Sadly I found this rather uncomfortable to wear”
“Bit cheap, wish I'd paid more and got something better”
“Dont know how waterproof yet”
“Gaps where the zips end”
Top return reasons
Common questions
- Is kids bumbags profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 61 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +84.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the kids bumbags niche?
- 26 brands and 48 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in kids bumbags?
- Top complaints mined from reviews: Strap/String Quality, Zipper Quality, Durability. The return rate is 1.7%.
- When does demand for kids bumbags peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.2× the quietest.
- What does it cost to enter the kids bumbags niche?
- Listings span £4.21–£17.85; the average listing price is £8.71 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.