Kids Beach Towel
FailShoppers spend only $87K a year here, so Kids Beach Towel is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £87K/yr289K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 70%top-5 click share · 13 brands · 14 sellers
Flapen Score
Kids Beach Towel against its category
The dotted line is the Fashion average. Past it, Kids Beach Towel is stronger. Inside it, weaker.
Market
The Kids Beach Towel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Beach Towel 289K times last year and spent an estimated £87K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £87Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- kids beach towel31K searches a year
02 · Price
A sale here is worth £11.73.
Listings sell for £11.73 on average, from £5.89 to £22.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.73 that is £3K to £6K a year per listing.
- Average price
- £11.73under the $15 to $100 sweet spot
- Price range
- £5.89–£22.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #40 within Girls. It carries 626 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 63%
- Out of stock, average day
- 5.3%
- Average rank
- #40in Girls
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 626per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Kids Beach Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bluey Hooded Towel Boys Girls Poncho 100% Cotton Kids Beach Towel Bath Towel Swimming Wrap Changing Robe
- Price
- £15.01
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 3y ago

Hiturbo Kids Hooded Towel Robe: Changing Zipper Bath Robe Poncho Towelling for Swimming Beach Surfing Home Blue
- Price
- £22.42
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 2y ago

Hiturbo Kids Hooded Towel Robe: Changing Zipper Bath Robe Poncho Towelling for Swimming Beach Surfing Home Pink
- Price
- £22.23
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 2y ago

Tyuodna Hooded Towels for Kids Baby Bath Towel 27.6 x 55.1 in Soft Warm Toddler Bath Towel Absorbent Swimming Towels for Girl and Boy 0 to 4 Years (Green)
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

Dreamscene Kids Beach Towel Pink Strawberry Super Soft Quick Dry Towel for Girls Boys Beach Towel Microfibre Beach Holiday Essentials Travel Towels for Summer 71cm x 152cm
- Price
- £6.30
- Rating
- 4.2/5
- Reviews
- 411
- Age
- 2y ago
Trending
90-day click momentum
Adore Kids Microfibre Changing Robe Poncho - Blue Stripe Age 10-13
- Price
- £9.99
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago

Disney Lilo And Stitch Girls Poncho Towel - Hooded Poncho For Kids Cotton Towelling Slip On Beach And Pool Cover Up Purple Holiday Ready Stitch Graphic Kids Bath Poncho
- Price
- £5.91
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Hiturbo Kids Hooded Towel Robe: Changing Zipper Bath Robe Poncho Towelling for Swimming Beach Surfing Home Blue
- Price
- £22.42
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 2y ago

Exclusivo Mezcla 4-Pack Large Microfiber Beach Towels Set Quick Dry Pool/Swimming/Bath Towel for Adults/Kids (Blue/Hot Pink/Green/Yellow 76cm x 152cm) Lightweight and Highly Absorbent
- Price
- £17.31
- Rating
- 4.3/5
- Reviews
- 1,733
- Age
- 7y ago

KAKU NANU Hooded Towels for Kids Poncho Girls Dressing Gown Changing Robe Boys and Girls Beach Towel Children Swimming Pool Bathrobe Large
- Price
- £11.87
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 2y ago
Newest
by launch date
Adore Kids Microfibre Changing Robe Poncho - Blue Stripe Age 10-13
- Price
- £9.99
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago

Disney Lilo And Stitch Girls Poncho Towel - Hooded Poncho For Kids Cotton Towelling Slip On Beach And Pool Cover Up Purple Holiday Ready Stitch Graphic Kids Bath Poncho
- Price
- £5.91
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Brentfords Kids Swim Changing Robe Soft Absorbent Oversized Hooded Towel Poncho for Beach Pool Travel Children Bath Towels Quick Dry Lightweight Swimming Towels Sea Blue
- Price
- £8.51
- Rating
- 4.4/5
- Reviews
- 363
- Age
- 1y ago

Tyuodna Hooded Towels for Kids Baby Bath Towel 27.6 x 55.1 in Soft Warm Toddler Bath Towel Absorbent Swimming Towels for Girl and Boy 0 to 4 Years (Green)
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

Minecraft Bath Towel with Hood for Kids and Teenagers Changing Robe Absorbent Creeper Poncho Towel for Swimming Bath Shower Beach Holiday Essentials (Green/Black 6-14 Years)
- Price
- £16.47
- Rating
- 4.5/5
- Reviews
- 611
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
14
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
18%
- Bluey36%
- Hiturbo23%
- Dreamscene8%
- Tyuodna6%
- Brentfords5%
- MOKANI4%
- Open — no brand owns it (7 brands, 18%)
Demand
Kids Beach Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kids Beach Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids beach towel31K/yr
- kids towel44K/yr
- swimming towels for kids35K/yr
- kids towels25K/yr
- beach towel kids11K/yr
- kids swimming towel22K/yr
- beach towels for kids9K/yr
- boys beach towel9K/yr
- kids bath towel17K/yr
- swim towels for kids12K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Beach Towel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
Rubbish
Very poor quality
Rubbish zipper
Zipper will not work which is the only reason I wanted this
This is not toweling its microfiber so doesnt really dry
Bigger than a baby towel
Love
Good quality swimming robe
Good quality
Good quality, soft, great for holidays
Nice and fluffy
Soft
Roomy, soft, absorbent, and washed up beautifully
It was a good size
Lovely quality and a good size for little ones
Nice big size though
It absorbs well
absorbent
Absorbent, good size and colours as shown
it dries up very fast
helps to get them dry
Return
0.6% Return rate 52% Fixable by listing
Bigger than a baby towel
Poor Quality
Rubbish
Very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Beach Towel questions
Answered from the same tracked data.









