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Kids Beach Towel

Fail

Shoppers spend only $87K a year here, so Kids Beach Towel is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£87K/yr289K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
70%top-5 click share · 13 brands · 14 sellers

Flapen Score

Kids Beach Towel against its category

The dotted line is the Fashion average. Past it, Kids Beach Towel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Beach Towel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Beach Towel 289K times last year and spent an estimated £87K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
2.6%
Market size, estimated
£87Ka year
Peak month
September1.4× the quietest month
Top search term
kids beach towel31K searches a year

02 · Price

A sale here is worth £11.73.

Listings sell for £11.73 on average, from £5.89 to £22.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.73 that is £3K to £6K a year per listing.

Average price
£11.73under the $15 to $100 sweet spot
Price range
£5.89–£22.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #40 within Girls. It carries 626 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
5.3%
Average rank
#40in Girls
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
626per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kids Beach Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

  • Bluey36%
  • Hiturbo23%
  • Dreamscene8%
  • Tyuodna6%
  • Brentfords5%
  • MOKANI4%
  • Open — no brand owns it (7 brands, 18%)

Demand

Kids Beach Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kids Beach Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids beach towel31K/yr
  • kids towel44K/yr
  • swimming towels for kids35K/yr
  • kids towels25K/yr
  • beach towel kids11K/yr
  • kids swimming towel22K/yr
  • beach towels for kids9K/yr
  • boys beach towel9K/yr
  • kids bath towel17K/yr
  • swim towels for kids12K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Beach Towel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.31

Poor Quality

Rubbish

Very poor quality

Zipper Quality13%−0.12

Rubbish zipper

Zipper will not work which is the only reason I wanted this

Moist/Dry13%−0.05

This is not toweling its microfiber so doesnt really dry

Size-Overall13%−0.08

Bigger than a baby towel

Love

Quality-Overall18%−0.31

Good quality swimming robe

Good quality

Good quality, soft, great for holidays

Soft Feel16%

Nice and fluffy

Soft

Roomy, soft, absorbent, and washed up beautifully

Size-Overall12%−0.08

It was a good size

Lovely quality and a good size for little ones

Nice big size though

Absorbency8%+0.90

It absorbs well

absorbent

Absorbent, good size and colours as shown

Moist/Dry7%−0.05

it dries up very fast

helps to get them dry

Return

0.6% Return rate 52% Fixable by listing

Size-Overall40%█▆▇▆▇█

Bigger than a baby towel

Material Quality19%▅▄▇▇▆█
Quality-Overall10%█▆▄▅█▆

Poor Quality

Rubbish

Very poor quality

Thin6%▁▃▃█▁▁
Advertised Vs Actual Product4%▁▁▄▁▄█

FAQ

Common Kids Beach Towel questions

Answered from the same tracked data.