Kids Base Layer

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months

467K

Growth, 90 days vs prior 90

-40.6%

Conversion, latest week

0.1%

Market size, estimated

£7Ka year

Peak month

November15.6× the quietest month

Top search term

skins218K searches a year

Listings sell for £12.28 on average, from £6.15 to £22.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.28 that is £0 to £1K a year per listing.

Average price

£12.28under the $15 to $100 sweet spot

Price range

£6.15–£22.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #80 within Boys. It carries 547 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

21.9%

Average rank

#80in Boys

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

547per listing

Listings tracked

66

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months