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Keyrings for Women

Fail

Prices span $1.68–$5.82, mostly outside the sweet spot, so Keyrings for Women is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£35K/yr325K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
90%top-5 click share · 6 brands · 17 sellers

Flapen Score

Keyrings for Women against its category

The dotted line is the Fashion average. Past it, Keyrings for Women is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyrings for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keyrings for Women 325K times last year and spent an estimated £35K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.9%
Market size, estimated
£35Ka year
Peak month
December2.6× the quietest month
Top search term
keyrings for women159K searches a year

02 · Price

A sale here is worth £3.70.

Listings sell for £3.70 on average, from £1.68 to £5.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.70 that is £925 to £2K a year per listing.

Average price
£3.70under the $15 to $100 sweet spot
Price range
£1.68–£5.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£925–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,610 within Luggage & Travel Gear. It carries 204 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
11.0%
Average rank
#1,610in Luggage & Travel Gear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
204per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Keyrings for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • YISCOKO78%
  • Tizee6%
  • Generisch5%
  • GERMANUS4%
  • Tranbath3%
  • Vorysum3%

Demand

Keyrings for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Keyrings for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keyrings for women159K/yr
  • key rings women72K/yr
  • key chains for women49K/yr
  • womens keyrings & keychains10K/yr
  • keyring for women10K/yr
  • womens keyring10K/yr
  • key rings for women8K/yr
  • keyring women7K/yr

Reviews and returns

What reviews say buyers love and hate about Keyrings for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.23

won't last long

came loose in less than 2 days

pieces broke off after only a week

Quality-Overall22%−0.08

Bad quality, discolourisation

Poor quality

Chain/Key Quality17%−0.02

unfortunately the keyring hook was broken

Color14%+0.38

Be careful with the colours Cus they are a bit mixed up

The wrong color came

Love

Gifting Purpose38%+2.41

Cute gift

Perfect gift

Lovely gift, well made and presented very well

Soft Feel17%

Size is very cute, the material is soft and fluffy

So soft

Soft, pleasant to the touch, looks even more beautiful than in the photo

Chain/Key Quality11%−0.02

Key

Lovely key ring

perfect key chain

Quality-Overall10%−0.08

Quality item

A lovely, quality item with a meaningful message

Lovely quality and full of heart

Advertised Vs Actual Product6%+0.52

Beautiful, as shown

Return

0.2% Return rate 75% Fixable by listing

Color29%▁▁▁▄█▄

Be careful with the colours Cus they are a bit mixed up

The wrong color came

Advertised Vs Actual Product29%▁▁▁▆▃█
Size-Overall17%▁▁██▁▁
Quality-Overall13%▁▁█▁▁▆

Bad quality, discolourisation

Poor quality

Leather Quality8%▁▁█▁▁▁

FAQ

Common Keyrings for Women questions

Answered from the same tracked data.