Is key rings for crafting profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 24 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (45/100).

How competitive is the key rings for crafting niche?

21 brands and 64 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in key rings for crafting?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.

When does demand for key rings for crafting peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.4× the quietest.

What does it cost to enter the key rings for crafting niche?

Listings span £3.26–£16.96; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.

key rings for crafting

Skip it

Prices mostly outside the sweet spot ($3.26–$16.96) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good560.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Market size

Bad£71K

£71K/yr · 378K searches

Avg price

Bad£5.48

avg listing price — sweet spot $15–$100

Price range

Bad£3.26–£16.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, key rings for crafting is a £71K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

key rings for crafting market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £55K–£69K; units × avg price
Conversion rate: 3.4%
Avg BSR: #334
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 6.8%
Avg brand age: 24 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

32%

Tizee23%
Rainbow Designs16%
wisdompro10%
YHYZ9%
BRAVESHINE6%
JOLCEEY4%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — +6.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×

Open Trend

Top key rings for crafting search terms

cute keychain97K/yr +20.3%0.5% conv.
keychain cute52K/yr -4.7%0.3% conv.
key chains for men44K/yr -14.5%0.1% conv.
keyring chain30K/yr +23.6%4.0% conv.
key rings for crafting28K/yr +20.4%3.4% conv.
cute keychains25K/yr -14.5%0.3% conv.
keyrings for crafts13K/yr +51.1%3.2% conv.
key chains for craft19K/yr -14.7%4.8% conv.
cute keyrings16K/yr -4.1%0.4% conv.
keychains cute13K/yr +18.5%0.1% conv.

All search terms

Top key rings for crafting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Plush Keychain Otter Charm for Women Teens & Animal Lovers | for Handbags Purses Backpacks & Car Keys | Birthday Gift Grey Medium

Tizee£4.344.3★209 rev

Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks

Rainbow Designs£7.504.8★688 rev

wisdompro Keychain Heavy Duty 16 Inch Pocket Keychain Wallet Chain with Lobster Clasp and 2 Keyrings for Jeans Pants 40.5cm

wisdompro£6.644.5★2,756 rev

YHYZ Keychain Ring Set 30pcs 1 Inch Splits Key Ring Hoops (25mm) with Chain + 30pcs Jumper Rings Metal Sliver Keyring Chains for DIY Craft Tassels Resin Art Jewellery Making Attachment (30 Sets)

YHYZ£3.324.6★2,587 rev

BRAVESHINE Keychain with Snap Hook Carabiner Clips Paracord Keychain Carabiner Clips with Locking D Ring Hooks Hangers Heavy Duty Lanyard Key Chain for Car Keys Backpack Tools Men Women

BRAVESHINE£8.844.5★662 rev

Newest

by launch date

AIKOBAA Small Green Turtle Keychain with Inspirational Metal Token - I May Be a Tiny Turtle But I Believe in You Motivational Gift Cute Animal Keyring for Positivity & Encouragement (Tortoise)

AIKOBAA£3.4317 rev

7mo ago

Admygo Cute Cloud Plush Keychain for Women - Soft Bag Charm Keyring Cute Keychain with Anti-Lost Lanyard Fluffy Backpack Purse Wallet Car Accessory

Admygo£3.4639 rev

8mo ago

YOKUSHI 2 Pcs Bubu and Dudu Cute Keychains Magnetic Matching Couples Stuff Key Chains for Women Backpacks Boyfriend Girlfriend Valentines Day Gifts

YOKUSHI£5.36262 rev

9mo ago

60 Pcs Keyring Making Kit 30Pcs Key Rings and 30Pcs Lobster Clasps Stainless Steel Metal Keychain Clip with Plastic Box for Jewellery Making DIY Craft

Wooview£3.7153 rev

11mo ago

ZOONAI Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Bag Purse Charm Decoration for Women Girls (Gray Pink)

ZOONAI£5.8841 rev

1y ago

What buyers say about key rings for crafting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Extremely well made”

Value For Money14%

“Excellent value”

Chain/Key Quality12%

“Good keychains”

Advertised Vs Actual Product11%

“Exactly what I needed”

Size-Overall7%

“Fit for purpose”

Soft Feel6%

“Size is very cute, the material is soft and fluffy”

Strength5%

“Very strong”

Ease Of Use5%

“simple to use”

Gifting Purpose3%

“Lovely,cute gift”

Durability2%

“fantastic price and very durable”

What buyers complain about

Size-Overall18%

“The lobster claw is slightly smaller than I thought it would be”

Quality-Overall17%

“Poor quality”

Durability17%

“came loose in less than 2 days”

Advertised Vs Actual Product8%

“Quite deceiving”

Add-Ons/Attachments5%

“Attachments could be better”

Thickness5%

“VERY THICK JUST LONG ENOUGH”

Defective Material/Parts5%

“Missing/broken parts”

Color4%

“Be careful with the colours Cus they are a bit mixed up”

Value For Money3%

“Not worth the money”

Strength3%

“The split rings to add on are very flimsy”

Top return reasons

Size-Overall45%

Quality-Overall13%

Strength6%

Defective Material/Parts6%

Advertised Vs Actual Product4%