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Key Rings for Crafting

Fail

Prices span $3.26–$16.96, mostly outside the sweet spot, so Key Rings for Crafting is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£71K/yr378K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
62%top-5 click share · 21 brands · 64 sellers

Flapen Score

Key Rings for Crafting against its category

The dotted line is the Fashion average. Past it, Key Rings for Crafting is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Rings for Crafting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Rings for Crafting 378K times last year and spent an estimated £71K. The top 5 brands take 63% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
3.4%
Market size, estimated
£71Ka year
Peak month
March5.4× the quietest month
Top search term
cute keychain97K searches a year

02 · Price

A sale here is worth £5.48.

Listings sell for £5.48 on average, from £3.26 to £16.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.48 that is £548 to £1K a year per listing.

Average price
£5.48under the $15 to $100 sweet spot
Price range
£3.26–£16.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£548–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #334 within Luggage & Travel Gear. It carries 561 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
6.8%
Average rank
#334in Luggage & Travel Gear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Key Rings for Crafting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

64

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

32%

  • Tizee23%
  • Rainbow Designs16%
  • wisdompro10%
  • YHYZ9%
  • BRAVESHINE6%
  • JOLCEEY4%

Demand

Key Rings for Crafting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×

Search terms

Top Key Rings for Crafting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cute keychain97K/yr
  • keychain cute52K/yr
  • key chains for men44K/yr
  • keyring chain30K/yr
  • key rings for crafting28K/yr
  • cute keychains25K/yr
  • keyrings for crafts13K/yr
  • key chains for craft19K/yr
  • cute keyrings16K/yr
  • keychains cute13K/yr

Reviews and returns

What reviews say buyers love and hate about Key Rings for Crafting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.07

The lobster claw is slightly smaller than I thought it would be

A bit big

Very small

Quality-Overall17%+1.17

Poor quality

Looks cheap and shed easily

Poor item

Durability17%−0.15

came loose in less than 2 days

won't last long

Fell apart

Advertised Vs Actual Product8%−0.02

Quite deceiving

Not the stated number in packet

Add-Ons/Attachments5%−0.05

Attachments could be better

Love

Quality-Overall27%+1.17

Extremely well made

Lovely little teddy, well made

Excellent product

Value For Money14%+0.54

Excellent value

Excellent value

Good for the price

Chain/Key Quality12%+1.21

Good keychains

Fast delivery and very cute bag key chain

Perfect and well made key chains

Advertised Vs Actual Product11%−0.02

Exactly what I needed

.as described

Exactly as described and on picture

Size-Overall7%−0.07

Fit for purpose

Easy to fit different sizes for different purposes looks good

Good qyaity, hand size

Return

0.4% Return rate 61% Fixable by listing

Size-Overall45%▆▄█▆▅▄

The lobster claw is slightly smaller than I thought it would be

A bit big

Very small

Quality-Overall13%▅█▂▅▆▁

Poor quality

Looks cheap and shed easily

Poor item

Strength6%▁▁▂▁▁█

The split rings to add on are very flimsy

Defective Material/Parts6%█▇▁▇▆▆

Missing/broken parts

No all parts to small and dangerous

Advertised Vs Actual Product4%▁▁▁▄▃█

Quite deceiving

Not the stated number in packet

FAQ

Common Key Rings for Crafting questions

Answered from the same tracked data.