key organiser
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great£22.13avg listing price — sweet spot $15–$100
Price range
Great£4.93–£70.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Okay3,037.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£64K£64K/yr · 254K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, key organiser is a £64K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
key organiser market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £66K–£89K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.1%
- Avg brand age
- 38 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
5%
- orbitkey60%
- CAXGEK16%
- KeySmart9%
- flintronic4%
- Leseogye4%
- Spigen2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top key organiser search terms
- key organiser110K/yr
- orbitkey70K/yr
- key organiser keyring24K/yr
- key holder keyring16K/yr
- key organizer14K/yr
- orbit key8K/yr
- ridge key organiser5K/yr
- key tidy5K/yr
- orbit key organiser4K/yr
Top key organiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Black One size
orbitkey£21.304.5★288 rev
orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Acorn One size
orbitkey£21.404.5★288 rev
orbitkey Crazy Horse Leather Key Organizer | Quiet Profile Holds Up to 7 Keys Hazelnut One Size
orbitkey£29.124.6★758 rev
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
CAXGEK£8.194.0★122 rev
KeySmart Original Key Holder - Compact Key Organizer for Key Chain Minimalist Clutter-Free EDC Keychains Key Ring Red Forged Carbon 14 Keys
KeySmart£17.794.0★36,088 rev
Newest
by launch date
orbitkey Disney Daily Tote (16L) - Mickey Mouse
orbitkey£70.606 rev
orbitkey Urban Sling Range Compact Crossbody Bag with Adjustable Strap & Quick Access Pockets Lightweight Everyday Carry Sling for Travel Work Gym & Outdoor Adventures (Olive Urban Sling)
orbitkey£54.7145 rev
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
CAXGEK£8.19122 rev
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Forge Carbon.
CAXGEK£8.40122 rev
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Green.
CAXGEK£8.22122 rev
Trending
90-day click momentumorbitkey Disney Daily Tote (16L) - Mickey Mouse
orbitkey£70.605.0★
orbitkey Urban Sling Range Compact Crossbody Bag with Adjustable Strap & Quick Access Pockets Lightweight Everyday Carry Sling for Travel Work Gym & Outdoor Adventures (Olive Urban Sling)
orbitkey£54.714.3★
orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Pine Green One size
orbitkey£21.044.5★
orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Black One size
orbitkey£21.304.5★
KeySmart Original Key Holder - Compact Key Organizer for Key Chain Minimalist Clutter-Free EDC Keychains Key Ring Red Forged Carbon 14 Keys
KeySmart£17.794.0★
What buyers say about key organiser
What buyers praise and complain about, mined from review topics.What buyers love
“seems well made”
“Very handy”
“just the right size”
“As advertised”
“Much better than the cheap alternatives”
“Cool design”
“sturdy”
“High quality, good spring keeps keys secured and not flop out”
“Great device for securely storing keys”
“comes with different colour options”
What buyers complain about
“a little too small for my liking”
“Not worth the money”
“Screw keeps coming loose after 2 weeks”
“An absolute nightmare to load up”
“Absolute rubbish”
“The 'locking' mechanism isn't secured”
“no one can open it”
“Only criticism is its a little stiff to key you keys out”
“Colour is coming off already”
“Was a bit fiddly to set up”
Top return reasons
Common questions
- Is key organiser profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the key organiser niche?
- 10 brands and 16 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in key organiser?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 2.3%.
- When does demand for key organiser peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the key organiser niche?
- Listings span £4.93–£70.60; the average listing price is £22.13 (sweet spot $15–$100). The average incumbent carries 3,037 reviews — the moat a new listing must climb.