Key Organiser
FailBuyers convert on only 1.1% of searches, so Key Organiser is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £64K/yr254K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 16 sellers
Flapen Score
Key Organiser against its category
The dotted line is the Fashion average. Past it, Key Organiser is stronger. Inside it, weaker.
Market
The Key Organiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Key Organiser 254K times last year and spent an estimated £64K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £64Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- key organiser110K searches a year
02 · Price
A sale here is worth £22.13.
Listings sell for £22.13 on average, from £4.93 to £70.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.13 that is £0 to £2K a year per listing.
- Average price
- £22.13inside the $15 to $100 sweet spot
- Price range
- £4.93–£70.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #230 within Luggage & Travel Gear. It carries 3,037 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #230in Luggage & Travel Gear
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,037per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Key Organiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Black One size
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 2y ago

orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Acorn One size
- Price
- £21.40
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 2y ago

orbitkey Crazy Horse Leather Key Organizer | Quiet Profile Holds Up to 7 Keys Hazelnut One Size
- Price
- £29.12
- Rating
- 4.6/5
- Reviews
- 758
- Age
- 6y ago

CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

KeySmart Original Key Holder - Compact Key Organizer for Key Chain Minimalist Clutter-Free EDC Keychains Key Ring Red Forged Carbon 14 Keys
- Price
- £17.79
- Rating
- 4.0/5
- Reviews
- 36,088
- Age
- 3y ago
Trending
90-day click momentum
orbitkey Disney Daily Tote (16L) - Mickey Mouse
- Price
- £70.60
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

orbitkey Urban Sling Range Compact Crossbody Bag with Adjustable Strap & Quick Access Pockets Lightweight Everyday Carry Sling for Travel Work Gym & Outdoor Adventures (Olive Urban Sling)
- Price
- £54.71
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 6mo ago

orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Pine Green One size
- Price
- £21.04
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 2y ago

orbitkey Key Organizer Hybrid Leather | Premium Nappa leather & TPU Stainless Steel Locking Mechanism Slim & Quiet Profile Black One size
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 2y ago

KeySmart Original Key Holder - Compact Key Organizer for Key Chain Minimalist Clutter-Free EDC Keychains Key Ring Red Forged Carbon 14 Keys
- Price
- £17.79
- Rating
- 4.0/5
- Reviews
- 36,088
- Age
- 3y ago
Newest
by launch date
orbitkey Disney Daily Tote (16L) - Mickey Mouse
- Price
- £70.60
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

orbitkey Urban Sling Range Compact Crossbody Bag with Adjustable Strap & Quick Access Pockets Lightweight Everyday Carry Sling for Travel Work Gym & Outdoor Adventures (Olive Urban Sling)
- Price
- £54.71
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 6mo ago

CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Forge Carbon.
- Price
- £8.40
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Green.
- Price
- £8.22
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
5%
- orbitkey60%
- CAXGEK16%
- KeySmart9%
- flintronic4%
- Leseogye4%
- Spigen2%
- Open — no brand owns it (4 brands, 5%)
Demand
Key Organiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Key Organiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- key organiser110K/yr
- orbitkey70K/yr
- key organiser keyring24K/yr
- key holder keyring16K/yr
- key organizer14K/yr
- orbit key8K/yr
- ridge key organiser5K/yr
- key tidy5K/yr
- orbit key organiser4K/yr
Reviews and returns
What reviews say buyers love and hate about Key Organiser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a little too small for my liking
Cant fit as many as you may think
Tight fit
Not worth the money
I think £20 would have been a better price for this
Not happy as its an expensive keyring
Screw keeps coming loose after 2 weeks
it's only after a year or so that it's very slightly turned
An absolute nightmare to load up
Absolute rubbish
Love
seems well made
High quality, good spring keeps keys secured and not flop out
Excellent product
Very handy
easy to use
it's definitely handy to have
just the right size
fits well to key ring
fits keys snug
As advertised
Does the job
just what my husband wanted
Much better than the cheap alternatives
Absolutely brilliant value for money
a good value for the money
Return
2.3% Return rate 72% Fixable by listing
a little too small for my liking
Cant fit as many as you may think
Tight fit
Absolute rubbish
Colour is coming off already
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Key Organiser questions
Answered from the same tracked data.









