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Key Organiser

Fail

Buyers convert on only 1.1% of searches, so Key Organiser is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£64K/yr254K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
43%top-5 click share · 10 brands · 16 sellers

Flapen Score

Key Organiser against its category

The dotted line is the Fashion average. Past it, Key Organiser is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Organiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Organiser 254K times last year and spent an estimated £64K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
1.1%
Market size, estimated
£64Ka year
Peak month
December2.2× the quietest month
Top search term
key organiser110K searches a year

02 · Price

A sale here is worth £22.13.

Listings sell for £22.13 on average, from £4.93 to £70.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.13 that is £0 to £2K a year per listing.

Average price
£22.13inside the $15 to $100 sweet spot
Price range
£4.93–£70.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #230 within Luggage & Travel Gear. It carries 3,037 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#230in Luggage & Travel Gear
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,037per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Key Organiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

5%

  • orbitkey60%
  • CAXGEK16%
  • KeySmart9%
  • flintronic4%
  • Leseogye4%
  • Spigen2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Key Organiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Key Organiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key organiser110K/yr
  • orbitkey70K/yr
  • key organiser keyring24K/yr
  • key holder keyring16K/yr
  • key organizer14K/yr
  • orbit key8K/yr
  • ridge key organiser5K/yr
  • key tidy5K/yr
  • orbit key organiser4K/yr

Reviews and returns

What reviews say buyers love and hate about Key Organiser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.22

a little too small for my liking

Cant fit as many as you may think

Tight fit

Value For Money11%−0.02

Not worth the money

I think £20 would have been a better price for this

Not happy as its an expensive keyring

Durability6%−0.04

Screw keeps coming loose after 2 weeks

it's only after a year or so that it's very slightly turned

Charging6%−0.11

An absolute nightmare to load up

Quality-Overall6%+2.90

Absolute rubbish

Love

Quality-Overall37%+2.90

seems well made

High quality, good spring keeps keys secured and not flop out

Excellent product

Ease Of Use9%−0.18

Very handy

easy to use

it's definitely handy to have

Size-Overall8%−0.22

just the right size

fits well to key ring

fits keys snug

Advertised Vs Actual Product6%+0.58

As advertised

Does the job

just what my husband wanted

Value For Money6%−0.02

Much better than the cheap alternatives

Absolutely brilliant value for money

a good value for the money

Return

2.3% Return rate 72% Fixable by listing

Size-Overall53%▆█▄▆▅▄

a little too small for my liking

Cant fit as many as you may think

Tight fit

Quality-Overall9%▃▃▄█▁▇

Absolute rubbish

Advertised Vs Actual Product4%█▁▃▁▁▃
Functionality-Overall3%▁▄█▁▁▁
Color3%▁▁▁▁█▁

Colour is coming off already

FAQ

Common Key Organiser questions

Answered from the same tracked data.