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Key Holder

Fail

Prices span $4.88–$14.87, mostly outside the sweet spot, so Key Holder is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£262K/yr1.3M searches / yr
90-day growth
-13.5%search demand this quarter
Competition
94%top-5 click share · 6 brands · 8 sellers

Flapen Score

Key Holder against its category

The dotted line is the Fashion average. Past it, Key Holder is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Holder 1.3M times last year and spent an estimated £262K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
2.5%
Market size, estimated
£262Ka year
Peak month
September1.4× the quietest month
Top search term
key holder324K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £4.88 to £14.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.91 that is £8K to £10K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£4.88–£14.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #5 within Luggage & Travel Gear. It carries 791 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#5in Luggage & Travel Gear
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
791per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Key Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£39K£79K£118K£157K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • CAXGEK60%
  • pickpiff14%
  • SWTYMIKI13%
  • HapiRm6%
  • Generic3%
  • MENIBBLER3%

Demand

Key Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Key Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key holder324K/yr
  • key holder for wall401K/yr
  • key hooks122K/yr
  • key hook87K/yr
  • key hooks wall mounted57K/yr
  • key rack38K/yr
  • key holders for house keys20K/yr
  • wall key holder26K/yr
  • key storage30K/yr
  • key hanger28K/yr

Reviews and returns

What reviews say buyers love and hate about Key Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.06

DOES NOT FIT 8 KEYS

Very small

Tight fit

Adhesion/Stickiness20%−0.14

No adhesive

not stick on unless you do it yourself as i did

came with no self adhesive

Quality-Overall6%+0.93

Poor quality

Poor quality and very small

Thickness4%−0.06

How thin it is

Value For Money3%+0.35

Bit expensive

Overpriced for the quality of the wood

Love

Quality-Overall20%+0.93

Well made and easy to install

It's very well made

Excellent product

Assembly/Installation13%+1.25

Very easy to put up

Easy to Install

Easy to put together

Value For Money12%+0.35

Value for money

Good value

Great Value

Strength10%0.00

This is a well built

Sturdy and strong

The tray is super sturdy

Advertised Vs Actual Product10%+0.30

As advertised

Its like the picture and very nice

As described

Return

0.8% Return rate 64% Fixable by listing

Size-Overall51%▄▇▇▆█▇

DOES NOT FIT 8 KEYS

Very small

Tight fit

Adhesion/Stickiness13%▄▆█▃▇▄

No adhesive

not stick on unless you do it yourself as i did

came with no self adhesive

Color6%█▅▁▃▁▂
Strength5%▁▁█▆▄▄

poorly built

Quality-Overall5%██▄█▁▃

Poor quality

Poor quality and very small

FAQ

Common Key Holder questions

Answered from the same tracked data.