Key Holder
FailPrices span $4.88–$14.87, mostly outside the sweet spot, so Key Holder is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £262K/yr1.3M searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 8 sellers
Flapen Score
Key Holder against its category
The dotted line is the Fashion average. Past it, Key Holder is stronger. Inside it, weaker.
Market
The Key Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Key Holder 1.3M times last year and spent an estimated £262K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £262Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- key holder324K searches a year
02 · Price
A sale here is worth £7.91.
Listings sell for £7.91 on average, from £4.88 to £14.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.91 that is £8K to £10K a year per listing.
- Average price
- £7.91under the $15 to $100 sweet spot
- Price range
- £4.88–£14.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #5 within Luggage & Travel Gear. It carries 791 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #5in Luggage & Travel Gear
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 791per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Key Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

SWTYMIKI Key Holder with Wood Tray and 6 Hooks Wall Mounted Key Racks Key Hangers Home Decor Key Rack Mail Organizer for Hallway Entryway Bedroom Mudroom Office
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 2y ago

pickpiff Key Holder for Wall Self Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers No Drill for Living Room Kitchen Office
- Price
- £4.88
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 3y ago

HapiRm Key Holder for Wall Key Hooks Wall Mounted with Wood Tray and 6 Hooks Home Decor Key Rack Mail Organiser Key Hanger for Hallway Entryway Office Mudroom Bedroom
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 9mo ago

pickpiff White Key Holder for Wall Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers for Wall Decor No Drill for Living Room Kitchen Office
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 1y ago
Trending
estimated 90-day click momentum
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

pickpiff White Key Holder for Wall Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers for Wall Decor No Drill for Living Room Kitchen Office
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 1y ago

HapiRm Key Holder for Wall Key Hooks Wall Mounted with Wood Tray and 6 Hooks Home Decor Key Rack Mail Organiser Key Hanger for Hallway Entryway Office Mudroom Bedroom
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 9mo ago

MENIBBLER Wall Mounted Key Cabinet Wooden Key Storage Box with 6 Hooks Decorative Vintage Keys Cupboard Minimalist Safe Indoor Family Keys Box for Home Office Entryway Bedroom Living Room 20x27cm
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago

Sweet Home Key Holder for Wall Black Metal Key Hooks Wall Mounted with 5 Hooks Self-Adhesive or No-Drill Key Rack Heavy-Duty Key Hanger for Entryway Home Office & Door Decor
- Price
- £5.97
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 9mo ago
Newest
by launch date
HapiRm Key Holder for Wall Key Hooks Wall Mounted with Wood Tray and 6 Hooks Home Decor Key Rack Mail Organiser Key Hanger for Hallway Entryway Office Mudroom Bedroom
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 9mo ago

Sweet Home Key Holder for Wall Black Metal Key Hooks Wall Mounted with 5 Hooks Self-Adhesive or No-Drill Key Rack Heavy-Duty Key Hanger for Entryway Home Office & Door Decor
- Price
- £5.97
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 9mo ago

CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

MENIBBLER Wall Mounted Key Cabinet Wooden Key Storage Box with 6 Hooks Decorative Vintage Keys Cupboard Minimalist Safe Indoor Family Keys Box for Home Office Entryway Bedroom Living Room 20x27cm
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago

pickpiff White Key Holder for Wall Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers for Wall Decor No Drill for Living Room Kitchen Office
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- CAXGEK60%
- pickpiff14%
- SWTYMIKI13%
- HapiRm6%
- Generic3%
- MENIBBLER3%
Demand
Key Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Key Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- key holder324K/yr
- key holder for wall401K/yr
- key hooks122K/yr
- key hook87K/yr
- key hooks wall mounted57K/yr
- key rack38K/yr
- key holders for house keys20K/yr
- wall key holder26K/yr
- key storage30K/yr
- key hanger28K/yr
Reviews and returns
What reviews say buyers love and hate about Key Holder
We read the reviews and the return reasons for every product selling here.
“DOES NOT FIT 8 KEYS”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Key Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









