Key Holder
FailPrices span $4.88–$14.87, mostly outside the sweet spot, so Key Holder is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £262K/yr1.3M searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 8 sellers
Flapen Score
Key Holder against its category
The dotted line is the Fashion average. Past it, Key Holder is stronger. Inside it, weaker.
Market
The Key Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Key Holder 1.3M times last year and spent an estimated £262K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £262Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- key holder324K searches a year
02 · Price
A sale here is worth £7.91.
Listings sell for £7.91 on average, from £4.88 to £14.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.91 that is £8K to £10K a year per listing.
- Average price
- £7.91under the $15 to $100 sweet spot
- Price range
- £4.88–£14.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #5 within Luggage & Travel Gear. It carries 791 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #5in Luggage & Travel Gear
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 791per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Key Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

SWTYMIKI Key Holder with Wood Tray and 6 Hooks Wall Mounted Key Racks Key Hangers Home Decor Key Rack Mail Organizer for Hallway Entryway Bedroom Mudroom Office
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 2,456
- Age
- 2y ago

pickpiff Key Holder for Wall Self Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers No Drill for Living Room Kitchen Office
- Price
- £4.88
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 3y ago

HapiRm Key Holder for Wall Key Hooks Wall Mounted with Wood Tray and 6 Hooks Home Decor Key Rack Mail Organiser Key Hanger for Hallway Entryway Office Mudroom Bedroom
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 9mo ago

pickpiff White Key Holder for Wall Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers for Wall Decor No Drill for Living Room Kitchen Office
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 1y ago
Trending
90-day click momentum
CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

pickpiff White Key Holder for Wall Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers for Wall Decor No Drill for Living Room Kitchen Office
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 1y ago

HapiRm Key Holder for Wall Key Hooks Wall Mounted with Wood Tray and 6 Hooks Home Decor Key Rack Mail Organiser Key Hanger for Hallway Entryway Office Mudroom Bedroom
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 9mo ago

MENIBBLER Wall Mounted Key Cabinet Wooden Key Storage Box with 6 Hooks Decorative Vintage Keys Cupboard Minimalist Safe Indoor Family Keys Box for Home Office Entryway Bedroom Living Room 20x27cm
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago

Sweet Home Key Holder for Wall Black Metal Key Hooks Wall Mounted with 5 Hooks Self-Adhesive or No-Drill Key Rack Heavy-Duty Key Hanger for Entryway Home Office & Door Decor
- Price
- £5.97
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 9mo ago
Newest
by launch date
HapiRm Key Holder for Wall Key Hooks Wall Mounted with Wood Tray and 6 Hooks Home Decor Key Rack Mail Organiser Key Hanger for Hallway Entryway Office Mudroom Bedroom
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 9mo ago

Sweet Home Key Holder for Wall Black Metal Key Hooks Wall Mounted with 5 Hooks Self-Adhesive or No-Drill Key Rack Heavy-Duty Key Hanger for Entryway Home Office & Door Decor
- Price
- £5.97
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 9mo ago

CAXGEK Key Organiser 75mm Aluminium Key Holder Compact Design with Easy Access Carbon Fiber.
- Price
- £8.19
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 10mo ago

MENIBBLER Wall Mounted Key Cabinet Wooden Key Storage Box with 6 Hooks Decorative Vintage Keys Cupboard Minimalist Safe Indoor Family Keys Box for Home Office Entryway Bedroom Living Room 20x27cm
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago

pickpiff White Key Holder for Wall Adhesive Key Hooks with 8 Hooks Wall Mounted Black Key Hangers for Wall Decor No Drill for Living Room Kitchen Office
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- CAXGEK60%
- pickpiff14%
- SWTYMIKI13%
- HapiRm6%
- Generic3%
- MENIBBLER3%
Demand
Key Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Key Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- key holder324K/yr
- key holder for wall401K/yr
- key hooks122K/yr
- key hook87K/yr
- key hooks wall mounted57K/yr
- key rack38K/yr
- key holders for house keys20K/yr
- wall key holder26K/yr
- key storage30K/yr
- key hanger28K/yr
Reviews and returns
What reviews say buyers love and hate about Key Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
DOES NOT FIT 8 KEYS
Very small
Tight fit
No adhesive
not stick on unless you do it yourself as i did
came with no self adhesive
Poor quality
Poor quality and very small
How thin it is
Bit expensive
Overpriced for the quality of the wood
Love
Well made and easy to install
It's very well made
Excellent product
Very easy to put up
Easy to Install
Easy to put together
Value for money
Good value
Great Value
This is a well built
Sturdy and strong
The tray is super sturdy
As advertised
Its like the picture and very nice
As described
Return
0.8% Return rate 64% Fixable by listing
DOES NOT FIT 8 KEYS
Very small
Tight fit
No adhesive
not stick on unless you do it yourself as i did
came with no self adhesive
poorly built
Poor quality
Poor quality and very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Key Holder questions
Answered from the same tracked data.









