key bowl
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great214.48avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.92–£28.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.36avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£82K£82K/yr · 395K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, key bowl is a £82K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
key bowl market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #352
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 77%
- Out of stock
- 7.3%
- Avg brand age
- 30 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
67 falling
Sellers
83
Top-5 brand share
30%
Top 20: 70%
Top-5 click share
24%
Top 20: 60%
Open market
65%
- CavspkArt8%
- OLegei6%
- Mahasu6%
- Hanobe5%
- Indus Lifespace5%
- Premier4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -21.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top key bowl search terms
- key bowl77K/yr
- decorative bowl64K/yr
- key tray34K/yr
- decorative bowls29K/yr
- key dish24K/yr
- pot pourri bowl32K/yr
- keys bowl16K/yr
- key bowl for hallways17K/yr
- potpourri bowls28K/yr
- key holder bowl10K/yr
Top key bowl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mahasu Decorative Bowl Mango Wood Decorative Bowls for Home Decor - Organic Modern Home Decor Bowl Key Bowl Candy Bowl Smudge Bowl (10 X 10 X 2.5)
Mahasu£13.114.6★20 rev
OLegei Stainless Steel Keys Caddy Bowl Small Metal Entryway Key Holder Dish 18cm Coffee Table Decorative Tray Gold Catch All Bowl for Wallet Earbuds Car Keys(Gold Small)
OLegei£11.334.7★13 rev
CavspkArt 1Pcs Ceramic Jewelry Dishes Decorative Trinket Trays Small Ring Dishes Trinket Key Trays Jewelry Trays Jewelry Plates Key Bowl Ceramic Trinket Dish Gift for Women and Girls (White1)
CavspkArt£5.754.3★64 rev
Premier Housewares Small Dark Brown Wooden Fruit Bowl Salad Bowl Serving Bowl Large Bowl Bamboo Fruit Bowl Salad Bowl & Servers 5 cm x 15 cm x 15 cm
Premier£6.444.6★1,040 rev
1Pc Keyring Display Stand Entrance Key Tray Key Bowl for Hallways Detachable Multi Layer Storage Rack with 5 Hooks Desktop Storage Shelves Suitable for Corridors Bedrooms or Offices
aieieii£15.865.0★3 rev
Newest
by launch date
HFWDGTAO Decorative Bowl for Home Decor 10.6 Large Modern Beige Scalloped Fruit Bowl for Coffee Table Entryway Table Kitchen Counter Centerpiece for Keys or Candy
HFWDGTAO£26.7160 rev
Key Bowl Key Tray Keys Bowl Provides An Organized Storage Solution Suitable for Home Decoration Storing Keys and Small Essentials
dienjason£7.254 rev
Key Bowl Rattan Key Tray for Hallways Keys Bowl for Home Organisation 27 x 10 cm Storage Solution
Tniytru£7.894 rev
CavspkArt 1Pcs Ceramic Jewelry Dishes Decorative Trinket Trays Small Ring Dishes Trinket Key Trays Jewelry Trays Jewelry Plates Key Bowl Ceramic Trinket Dish Gift for Women and Girls (White1)
CavspkArt£5.7564 rev
OLegei Stainless Steel Keys Caddy Bowl Small Metal Entryway Key Holder Dish 18cm Coffee Table Decorative Tray Gold Catch All Bowl for Wallet Earbuds Car Keys (Black Large)
OLegei£12.7713 rev
Trending
90-day click momentumOLegei Stainless Steel Keys Caddy Bowl Small Metal Entryway Key Holder Dish 18cm Coffee Table Decorative Tray Gold Catch All Bowl for Wallet Earbuds Car Keys (Black Large)
OLegei£12.774.7★
HFWDGTAO Decorative Bowl for Home Decor 10.6 Large Modern Beige Scalloped Fruit Bowl for Coffee Table Entryway Table Kitchen Counter Centerpiece for Keys or Candy
HFWDGTAO£26.714.6★
CavspkArt 1Pcs Ceramic Jewelry Dishes Decorative Trinket Trays Small Ring Dishes Trinket Key Trays Jewelry Trays Jewelry Plates Key Bowl Ceramic Trinket Dish Gift for Women and Girls (White1)
CavspkArt£5.754.3★
Key Bowl Rattan Key Tray for Hallways Keys Bowl for Home Organisation 27 x 10 cm Storage Solution
Tniytru£7.895.0★
ZHAOYCSH Oval Ring Dish and Key Tray Black Trinket Bowl Decorative Catchall Dish for Keys & Jewellery for Home Entryway Hallway Dresser Bathroom and Bedroom Organiser
ZHAOYCSH£4.734.0★
What buyers say about key bowl
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“it is sizeable”
“Good value”
“Beautifully made”
“Exactly what you need”
“the green is a nice shade as well”
“The tray is very sturdy”
“Very useful”
“Holds plenty and neatens up all the crap that was all over the coffee table”
“it has a clean aesthetic”
What buyers complain about
“bur smaller than I expected”
“A bit expensive for what it is”
“Very flimsy and thin plastic”
“Looks like a cheap £1 shop item”
“could be a bit deepy”
“My only minor gripe is the colour - I would have preferred a silver option over gold”
“The wooden stem is far cheaper made”
“Solid wood bowl slightly uneven painted”
“Completely unusable”
“poor stitching quality as seen in the images”
Top return reasons
Common questions
- Is key bowl profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 88 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the key bowl niche?
- 67 brands and 83 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in key bowl?
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 2.0%.
- When does demand for key bowl peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the key bowl niche?
- Listings span £3.92–£28.17; the average listing price is £10.36 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.