Key Bowl
MaybeThe top 5 brands take only 30% of clicks. But demand is soft, at -21.7% this quarter, so Key Bowl is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £82K/yr395K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 24%top-5 click share · 67 brands · 83 sellers
Flapen Score
Key Bowl against its category
The dotted line is the Fashion average. Past it, Key Bowl is stronger. Inside it, weaker.
Market
The Key Bowl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Key Bowl 395K times last year and spent an estimated £82K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 395K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £82Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- key bowl77K searches a year
02 · Price
A sale here is worth £10.36.
Listings sell for £10.36 on average, from £3.92 to £28.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.36 that is £0 to £1K a year per listing.
- Average price
- £10.36under the $15 to $100 sweet spot
- Price range
- £3.92–£28.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #352 within Shoe, Jewellery & Watch Accessories. It carries 214 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 94%
- Out of stock, average day
- 7.3%
- Average rank
- #352in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 214per listing
- Listings tracked
- 88
04 · Newcomers
Amazon counts 0 of last year's 38 launches as successful.
38 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Key Bowl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mahasu Decorative Bowl Mango Wood Decorative Bowls for Home Decor - Organic Modern Home Decor Bowl Key Bowl Candy Bowl Smudge Bowl (10 X 10 X 2.5)
- Price
- £13.11
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

OLegei Stainless Steel Keys Caddy Bowl Small Metal Entryway Key Holder Dish 18cm Coffee Table Decorative Tray Gold Catch All Bowl for Wallet Earbuds Car Keys(Gold Small)
- Price
- £11.33
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago

CavspkArt 1Pcs Ceramic Jewelry Dishes Decorative Trinket Trays Small Ring Dishes Trinket Key Trays Jewelry Trays Jewelry Plates Key Bowl Ceramic Trinket Dish Gift for Women and Girls (White1)
- Price
- £5.75
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

Premier Housewares Small Dark Brown Wooden Fruit Bowl Salad Bowl Serving Bowl Large Bowl Bamboo Fruit Bowl Salad Bowl & Servers 5 cm x 15 cm x 15 cm
- Price
- £6.44
- Rating
- 4.6/5
- Reviews
- 1,040
- Age
- 14y ago

1Pc Keyring Display Stand Entrance Key Tray Key Bowl for Hallways Detachable Multi Layer Storage Rack with 5 Hooks Desktop Storage Shelves Suitable for Corridors Bedrooms or Offices
- Price
- £15.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Trending
90-day click momentum
OLegei Stainless Steel Keys Caddy Bowl Small Metal Entryway Key Holder Dish 18cm Coffee Table Decorative Tray Gold Catch All Bowl for Wallet Earbuds Car Keys (Black Large)
- Price
- £12.77
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

HFWDGTAO Decorative Bowl for Home Decor 10.6 Large Modern Beige Scalloped Fruit Bowl for Coffee Table Entryway Table Kitchen Counter Centerpiece for Keys or Candy
- Price
- £26.71
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 5mo ago

CavspkArt 1Pcs Ceramic Jewelry Dishes Decorative Trinket Trays Small Ring Dishes Trinket Key Trays Jewelry Trays Jewelry Plates Key Bowl Ceramic Trinket Dish Gift for Women and Girls (White1)
- Price
- £5.75
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

Key Bowl Rattan Key Tray for Hallways Keys Bowl for Home Organisation 27 x 10 cm Storage Solution
- Price
- £7.89
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

ZHAOYCSH Oval Ring Dish and Key Tray Black Trinket Bowl Decorative Catchall Dish for Keys & Jewellery for Home Entryway Hallway Dresser Bathroom and Bedroom Organiser
- Price
- £4.73
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 8mo ago
Newest
by launch date
HFWDGTAO Decorative Bowl for Home Decor 10.6 Large Modern Beige Scalloped Fruit Bowl for Coffee Table Entryway Table Kitchen Counter Centerpiece for Keys or Candy
- Price
- £26.71
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 5mo ago

Key Bowl Key Tray Keys Bowl Provides An Organized Storage Solution Suitable for Home Decoration Storing Keys and Small Essentials
- Price
- £7.25
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

Key Bowl Rattan Key Tray for Hallways Keys Bowl for Home Organisation 27 x 10 cm Storage Solution
- Price
- £7.89
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

CavspkArt 1Pcs Ceramic Jewelry Dishes Decorative Trinket Trays Small Ring Dishes Trinket Key Trays Jewelry Trays Jewelry Plates Key Bowl Ceramic Trinket Dish Gift for Women and Girls (White1)
- Price
- £5.75
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

OLegei Stainless Steel Keys Caddy Bowl Small Metal Entryway Key Holder Dish 18cm Coffee Table Decorative Tray Gold Catch All Bowl for Wallet Earbuds Car Keys (Black Large)
- Price
- £12.77
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
67 falling
Sellers
83
Top-5 brand share
30%
Top 20: 70%
Top-5 click share
24%
Top 20: 60%
Open market
65%
- CavspkArt8%
- OLegei6%
- Mahasu6%
- Hanobe5%
- Indus Lifespace5%
- Premier4%
Demand
Key Bowl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Key Bowl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- key bowl77K/yr
- decorative bowl64K/yr
- key tray34K/yr
- decorative bowls29K/yr
- key dish24K/yr
- pot pourri bowl32K/yr
- keys bowl16K/yr
- key bowl for hallways17K/yr
- potpourri bowls28K/yr
- key holder bowl10K/yr
Reviews and returns
What reviews say buyers love and hate about Key Bowl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bur smaller than I expected
Not fit for its purpose
Small
A bit expensive for what it is
not worth the price paid
Waste of money
Very flimsy and thin plastic
the exterior is plastic
Plastic rubbish
Looks like a cheap £1 shop item
Cheaply made
Bad quality
could be a bit deepy
I will say that its quite shallow
This is made of very thin plastic
Love
Good quality
Good quality tray
Good quality device for personal essentials
it is sizeable
Good size
Its a great size for everyday use
Good value
Good value for money
Well worth it
Beautifully made
A Stunning, Versatile Masterpiece
has a very nice design
Exactly what you need
Exactly as advertised
As described
Return
2.0% Return rate 81% Fixable by listing
bur smaller than I expected
Not fit for its purpose
Small
My only minor gripe is the colour - I would have preferred a silver option over gold
One is much darker than the other
which is something I always worry about with lighter coloured kitchen items
Looks like a cheap £1 shop item
Cheaply made
Bad quality
Very flimsy and thin plastic
the exterior is plastic
Plastic rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Key Bowl questions
Answered from the same tracked data.









