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Key Bowl

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -21.7% this quarter, so Key Bowl is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£82K/yr395K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
24%top-5 click share · 67 brands · 83 sellers

Flapen Score

Key Bowl against its category

The dotted line is the Fashion average. Past it, Key Bowl is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Bowl 395K times last year and spent an estimated £82K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.0%
Market size, estimated
£82Ka year
Peak month
November1.8× the quietest month
Top search term
key bowl77K searches a year

02 · Price

A sale here is worth £10.36.

Listings sell for £10.36 on average, from £3.92 to £28.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.36 that is £0 to £1K a year per listing.

Average price
£10.36under the $15 to $100 sweet spot
Price range
£3.92–£28.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #352 within Shoe, Jewellery & Watch Accessories. It carries 214 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
94%
Out of stock, average day
7.3%
Average rank
#352in Shoe, Jewellery & Watch Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
88

04 · Newcomers

0 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Key Bowl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 falling

Sellers

83

Est. top-5 brand share

30%

Top 20: 70%

Est. top-5 click share

24%

Top 20: 60%

Open market

65%

  • CavspkArt8%
  • OLegei6%
  • Mahasu6%
  • Hanobe5%
  • Indus Lifespace5%
  • Premier4%

Demand

Key Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Key Bowl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • key bowl77K/yr
  • decorative bowl64K/yr
  • key tray34K/yr
  • decorative bowls29K/yr
  • key dish24K/yr
  • pot pourri bowl32K/yr
  • keys bowl16K/yr
  • key bowl for hallways17K/yr
  • potpourri bowls28K/yr
  • key holder bowl10K/yr

Reviews and returns

What reviews say buyers love and hate about Key Bowl

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
2.0%of orders come back
“bur smaller than I expected”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Key Bowl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data