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Key Bowl

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -21.7% this quarter, so Key Bowl is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£82K/yr395K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
24%top-5 click share · 67 brands · 83 sellers

Flapen Score

Key Bowl against its category

The dotted line is the Fashion average. Past it, Key Bowl is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Bowl 395K times last year and spent an estimated £82K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.0%
Market size, estimated
£82Ka year
Peak month
November1.8× the quietest month
Top search term
key bowl77K searches a year

02 · Price

A sale here is worth £10.36.

Listings sell for £10.36 on average, from £3.92 to £28.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.36 that is £0 to £1K a year per listing.

Average price
£10.36under the $15 to $100 sweet spot
Price range
£3.92–£28.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #352 within Shoe, Jewellery & Watch Accessories. It carries 214 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
94%
Out of stock, average day
7.3%
Average rank
#352in Shoe, Jewellery & Watch Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
88

04 · Newcomers

Amazon counts 0 of last year's 38 launches as successful.

38 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Key Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 falling

Sellers

83

Top-5 brand share

30%

Top 20: 70%

Top-5 click share

24%

Top 20: 60%

Open market

65%

  • CavspkArt8%
  • OLegei6%
  • Mahasu6%
  • Hanobe5%
  • Indus Lifespace5%
  • Premier4%

Demand

Key Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Key Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key bowl77K/yr
  • decorative bowl64K/yr
  • key tray34K/yr
  • decorative bowls29K/yr
  • key dish24K/yr
  • pot pourri bowl32K/yr
  • keys bowl16K/yr
  • key bowl for hallways17K/yr
  • potpourri bowls28K/yr
  • key holder bowl10K/yr

Reviews and returns

What reviews say buyers love and hate about Key Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.02

bur smaller than I expected

Not fit for its purpose

Small

Value For Money10%−0.10

A bit expensive for what it is

not worth the price paid

Waste of money

Material Quality8%−0.13

Very flimsy and thin plastic

the exterior is plastic

Plastic rubbish

Quality-Overall7%+1.05

Looks like a cheap £1 shop item

Cheaply made

Bad quality

Thickness5%−0.04

could be a bit deepy

I will say that its quite shallow

This is made of very thin plastic

Love

Quality-Overall24%+1.05

Good quality

Good quality tray

Good quality device for personal essentials

Size-Overall12%−0.02

it is sizeable

Good size

Its a great size for everyday use

Value For Money10%−0.10

Good value

Good value for money

Well worth it

Design-Overall9%+0.68

Beautifully made

A Stunning, Versatile Masterpiece

has a very nice design

Advertised Vs Actual Product6%+0.41

Exactly what you need

Exactly as advertised

As described

Return

2.0% Return rate 81% Fixable by listing

Size-Overall61%▇▇████

bur smaller than I expected

Not fit for its purpose

Small

Color10%██▇▆▄▃

My only minor gripe is the colour - I would have preferred a silver option over gold

One is much darker than the other

which is something I always worry about with lighter coloured kitchen items

Quality-Overall5%█▄▇█▄▇

Looks like a cheap £1 shop item

Cheaply made

Bad quality

Material Quality5%▂▂▅▅█▅

Very flimsy and thin plastic

the exterior is plastic

Plastic rubbish

Advertised Vs Actual Product4%▂▃▃▆▇█

FAQ

Common Key Bowl questions

Answered from the same tracked data.