Kawaii

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

1.3%

Market size, estimated

£37Ka year

Peak month

December3.0× the quietest month

Top search term

kawaii195K searches a year

Listings sell for £11.23 on average, from £2.92 to £25.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.23 that is £0 to £1K a year per listing.

Average price

£11.23under the $15 to $100 sweet spot

Price range

£2.92–£25.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #648 within Socks & Tights. It carries 526 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

16.4%

Average rank

#648in Socks & Tights

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

526per listing

Listings tracked

35

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months