Kaftans Women Full Length

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +155.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months

467K

Growth, 90 days vs prior 90

+155.2%

Conversion, latest week

1.0%

Market size, estimated

£72Ka year

Peak month

July3.9× the quietest month

Top search term

kaftan dresses for women uk124K searches a year

Listings sell for £15.67 on average, from £5.74 to £55.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.67 that is £0 to £2K a year per listing.

Average price

£15.67inside the $15 to $100 sweet spot

Price range

£5.74–£55.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

5.8%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #454 within Dresses. It carries 1,151 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

87%

Out of stock, average day

10.7%

Average rank

#454in Dresses

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,151per listing

Listings tracked

158

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

43

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months