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Jumpers for Women Uk

Fail

Demand is soft, at -63.9% this quarter, so Jumpers for Women Uk is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£104K/yr4.4M searches / yr
90-day growth
-63.9%search demand this quarter
Competition
10%top-5 click share · 70 brands · 110 sellers

Flapen Score

Jumpers for Women Uk against its category

The dotted line is the Fashion average. Past it, Jumpers for Women Uk is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jumpers for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jumpers for Women Uk 4.4M times last year and spent an estimated £104K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
4.4M
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
0.2%
Market size, estimated
£104Ka year
Peak month
December12.0× the quietest month
Top search term
womens jumpers1.3M searches a year

02 · Price

A sale here is worth £14.78.

Listings sell for £14.78 on average, from £1.75 to £114.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £14.78 that is £0 to £1K a year per listing.

Average price
£14.78under the $15 to $100 sweet spot
Price range
£1.75–£114.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #449 within Jumpers, Cardigans & Sweatshirts. It carries 2,633 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
89%
Out of stock, average day
19.8%
Average rank
#449in Jumpers, Cardigans & Sweatshirts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,633per listing
Listings tracked
292

04 · Newcomers

0 of last year's 81 launches cleared the first-year sales bar.

81 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
81
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jumpers for Women Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

70 rising

Sellers

110

Est. top-5 brand share

45%

Top 20: 80%

Est. top-5 click share

10%

Top 20: 26%

Open market

56%

  • Amazon Essentials20%
  • GRECERELLE7%
  • WIHOLL5%
  • Gemulate4%
  • Flikity4%
  • Famulily3%

Demand

Jumpers for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Jumpers for Women Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • womens jumpers1.3M/yr
  • womens sweaters353K/yr
  • womens sweatshirt236K/yr
  • jumper258K/yr
  • sweatshirts for women uk234K/yr
  • jumpers for women uk535K/yr
  • ladies jumpers646K/yr
  • jumpers118K/yr
  • ladies sweatshirts83K/yr
  • womens sweatshirts64K/yr

Reviews and returns

What reviews say buyers love and hate about Jumpers for Women Uk

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Poor fitting”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jumpers for Women Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data