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Jumpers for Women Uk

Fail

Demand is soft, at -63.9% this quarter, so Jumpers for Women Uk is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£104K/yr4.4M searches / yr
90-day growth
-63.9%search demand this quarter
Competition
10%top-5 click share · 70 brands · 110 sellers

Flapen Score

Jumpers for Women Uk against its category

The dotted line is the Fashion average. Past it, Jumpers for Women Uk is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jumpers for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jumpers for Women Uk 4.4M times last year and spent an estimated £104K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
4.4M
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
0.2%
Market size, estimated
£104Ka year
Peak month
December12.0× the quietest month
Top search term
womens jumpers1.3M searches a year

02 · Price

A sale here is worth £14.78.

Listings sell for £14.78 on average, from £1.75 to £114.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £14.78 that is £0 to £1K a year per listing.

Average price
£14.78under the $15 to $100 sweet spot
Price range
£1.75–£114.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #449 within Jumpers, Cardigans & Sweatshirts. It carries 2,633 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
89%
Out of stock, average day
19.8%
Average rank
#449in Jumpers, Cardigans & Sweatshirts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,633per listing
Listings tracked
292

04 · Newcomers

Amazon counts 0 of last year's 81 launches as successful.

81 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
81
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jumpers for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

70 rising

Sellers

110

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

10%

Top 20: 26%

Open market

56%

  • Amazon Essentials20%
  • GRECERELLE7%
  • WIHOLL5%
  • Gemulate4%
  • Flikity4%
  • Famulily3%

Demand

Jumpers for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Jumpers for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens jumpers1.3M/yr
  • womens sweaters353K/yr
  • womens sweatshirt236K/yr
  • jumper258K/yr
  • sweatshirts for women uk234K/yr
  • jumpers for women uk535K/yr
  • ladies jumpers646K/yr
  • jumpers118K/yr
  • ladies sweatshirts83K/yr
  • womens sweatshirts64K/yr

Reviews and returns

What reviews say buyers love and hate about Jumpers for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.10

Poor fitting

Too big

Too Small

Material Quality10%−0.16

The material felt very cheap

Rubbish material

Didnt like the material

Thickness8%−0.14

Thinner than expected

Material VERY thin and flimsy

Thin material

Quality-Overall8%

Inferior quality

badly made

Item is poor quality

Thin6%−0.11

extremely thin

Material is very thin

Not a jumper, thin martial

Love

Size-Overall20%−0.10

good fit and as advertised

Fits perfectly

easygoing fit

Comfort-Overall10%+1.22

So comfortable

comfortable to wear

The fabric is comfortable

Quality-Overall9%

Good quality

Great quality for the pride

Good quality and feels really soft to the touch

Soft Feel9%

Soft sweater

soft material

Lovely and soft

Color8%+0.10

beautiful colours

The colours are vibrant

Great colour

Return

6.3% Return rate 75% Fixable by listing

Size-Overall50%█▇████

Poor fitting

Too big

Too Small

Color8%▆█▇▆█▇

The colour and quality is poor compared to what is in the photo

blue not the same

Very thin and colour is not as bright as picture

Quality-Overall6%█▄▅▇▅▃

Inferior quality

badly made

Item is poor quality

Length6%▅▄▇▆█▆

iam only 5ft 1in so it is very long on me

sleeves are very long

Material Quality6%▆█▆▆▅▇

The material felt very cheap

Rubbish material

Didnt like the material

FAQ

Common Jumpers for Women Uk questions

Answered from the same tracked data.