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Jubilee Hats

Maybe

Search demand grew +216.2% this quarter. But shoppers spend only $17K a year here, so Jubilee Hats is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£17K/yr39K searches / yr
90-day growth
+216.2%search demand this quarter
Competition
54%top-5 click share · 18 brands · 21 sellers

Flapen Score

Jubilee Hats against its category

The dotted line is the Fashion average. Past it, Jubilee Hats is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jubilee Hats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jubilee Hats 39K times last year and spent an estimated £17K. The top 5 brands take 60% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +216.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+216.2%
Conversion, latest week
5.2%
Market size, estimated
£17Ka year
Peak month
May10.1× the quietest month
Top search term
union jack hat20K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £4.14 to £15.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.38 that is £0 to £838 a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£4.14–£15.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£838
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #646 within Accessories. It carries 343 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
64%
Out of stock, average day
14.1%
Average rank
#646in Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
343per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Jubilee Hats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

18 falling

Sellers

21

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

35%

  • Malaxlx26%
  • FifthRiver15%
  • I LOVE FANCY DRESS6%
  • Mad Ink6%
  • Generic6%
  • HAPEE6%

Demand

Jubilee Hats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 10.1×

Search terms

Top Jubilee Hats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union jack hat20K/yr
  • union jack cap7K/yr
  • union jack hats5K/yr
  • union jack bucket hat4K/yr
  • ve day hats301/yr
  • union jack hats adults2K/yr
  • ve day hat124/yr

Reviews and returns

What reviews say buyers love and hate about Jubilee Hats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.03

the fit may not be as good

Too big

if you have a very large or very small head, the fit may not be as good

Quality-Overall15%−0.14

Not great quality

Poor quality

Thickness10%−0.22

Too deep

Breathability3%+0.27

It's lightweight though the material isn't as breathable as implied from the listing

Value For Money3%+1.70

Not worth the money

Definitely not worth the money

Love

Quality-Overall38%−0.14

Good quality, great cap

This hat is feels really good quality

Great quality

Size-Overall18%−0.03

The fit is really comfortable for an adult size

Fits well

It was not too tight or too loose

Value For Money10%+1.70

It's a proper bargain that'll definitely be coming with me to the next outdoor gig

Bargain great hat

WORTH THE MONEY

Comfort-Overall5%−0.03

It is comfortable

Comfy hat

stays comfortable in warm weather

Material Quality3%+0.71

This 100% Polyester Bucket Hat. in Union Jack print

Lightweight polyester makes it easy to pack

Return

1.2% Return rate 85% Fixable by listing

Size-Overall78%▁▁▅▅█▇

the fit may not be as good

Too big

if you have a very large or very small head, the fit may not be as good

Quality-Overall11%▁▁▁▁▄█

Not great quality

Poor quality

Strap/String Quality4%▁▁▁█▁▁
Neck Fit4%▁▁▁▁█▁
Shape/Style4%▁▁█▁▁▁

FAQ

Common Jubilee Hats questions

Answered from the same tracked data.