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Jubilee Hats

Jubilee Hats shows demand growing +216.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 4Growth 98Conversion 60Competition 52Returns 90Price range 7Avg price 23Brand share 75Review moat 83Quality gap 67
This niche Category average

Is Jubilee Hats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jubilee Hats is a £17K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 58/100.

Jubilee Hats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +216.2% over the last 90 days and 5.2% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr2K
Search volume / yr+216.2%39K
Conversion rate5.2%
Avg price£8.38

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers18 · 21
Top-5 product click share54%
Open market40%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement92%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews343

Top Jubilee Hats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

18 falling

Sellers

21

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

35%

  • Malaxlx26%
  • FifthRiver15%
  • I LOVE FANCY DRESS6%
  • Mad Ink6%
  • Generic6%
  • HAPEE6%

Jubilee Hats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR5.2%Products25Brands18Top 5 Brands60%OOS Rate14.1%Rating4.3★Reviews343Avg BSR#646
8K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 10.1×

Top Jubilee Hats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • union jack hat20K/yr
  • union jack cap7K/yr
  • union jack hats5K/yr
  • union jack bucket hat4K/yr
  • ve day hats301/yr
  • union jack hats adults2K/yr
  • ve day hat124/yr

What reviews say buyers love and hate about Jubilee Hats

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall38%

Good quality, great cap

Size-Overall18%

The fit is really comfortable for an adult size

Value For Money10%

It's a proper bargain that'll definitely be coming with me to the next outdoor gig

Comfort-Overall5%

It is comfortable

Material Quality3%

This 100% Polyester Bucket Hat. in Union Jack print

What buyers complain about

60% of reviews
Size-Overall23%

the fit may not be as good

Quality-Overall15%

Not great quality

Thickness10%

Too deep

Breathability3%

It's lightweight though the material isn't as breathable as implied from the listing

Value For Money3%

Not worth the money

Jubilee Hats return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Quality-Overall
11%
3Strap/String Quality
4%
4Neck Fit
4%
5Shape/Style
4%

Common Jubilee Hats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jubilee Hats 58/100 on Amazon United Kingdom — Worth a look. The niche generates £17K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +216.2% over the last 90 days.
Search demand for Jubilee Hats on Amazon United Kingdom peaks in May–Jul–Aug, where the busiest month runs 10.1× the quietest.