jubilee hats
Worth a lookShows demand growing +216.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+216.2%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great342.6avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Price range
Bad£4.14–£15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£17K£17K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, jubilee hats is a £17K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
jubilee hats market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £13K–£17K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #646
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 92%
- Out of stock
- 14.1%
- Avg brand age
- 42 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
35%
- Malaxlx26%
- FifthRiver15%
- I LOVE FANCY DRESS6%
- Mad Ink6%
- Generic6%
- HAPEE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +216.2% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 10.1×
Top jubilee hats search terms
- union jack hat20K/yr
- union jack cap7K/yr
- union jack hats5K/yr
- union jack bucket hat4K/yr
- ve day hats301/yr
- union jack hats adults2K/yr
- ve day hat124/yr
Top jubilee hats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malaxlx GB Great Britain Union Jack Flag Print Bucket Hat Beach Sun Hat Festival Fishing Hat for Women Reversible Double-Side Wear
Malaxlx£8.214.4★3,212 rev
FifthRiver Union Jack London England Baseball Cap for Men Women Embroidered UK Flag Adjustable Breatheable Dad Hat (UK Alpha One Size Union Jack Navy)
FifthRiver£11.474.5★47 rev
Make Britain Great Again Cap British Patriotic Baseball Cap Embroidered Union Jack Flag MBGA Red Navy Blue White Black Political Pride Statement Adjustable Strap England Summer Hat Funny Unisex
Generic£13.084.5★46 rev
M MACAHEL Unisex Union Jack/UJ Souvenir Gift Country Love British Beanie (Latte/Blue Band)
M MACAHEL£4.954.2★10 rev
Mad Ink Unisex Fisherman Summer Festival Union Jack UK Flag Cotton Bucket Hat (One Size Big Union Jack)
Mad Ink£4.144.4★61 rev
Newest
by launch date
AURALIN Union Jack Bucket Hat Reversible UK Flag Sun Hat Polyester British Fisherman Cap with Black Reverse 56-58cm Adult Fan Headwear for Football Festivals and Travel
AURALIN£5.635 rev
YESAH Union Jack Bucket Hat British Flag Reversible Sun Hat 56-58cm Black
YESAH£5.323 rev
TC Toys - Union Jack Top Hat for Adults Novelty Great Britain Flag Party Hat for British Fancy Dress Royal Celebrations Olympics & Eurovision Props UK Supporter Headwear Accessory
TC Toys£7.750 rev
Union Jack Bowler Hats - Patriotic VE Day British Red/White/Blue Hat Double-Side Reversible British Flag Bucket Cap (2Pack-D)
HAPEE£8.440 rev
Union Jack Bowler Hats - Patriotic VE Day British Red/White/Blue Hat Double-Side Reversible British Flag Bucket Cap (2Pack-A)
HAPEE£8.160 rev
Trending
90-day click momentum
Fancy Union Jack UK Flag GB Design Trilby Hat Cap with Lining Band - Unisex (58 cm)
PINK UK ONLINE£12.784.3★
YESAH Union Jack Bucket Hat British Flag Reversible Sun Hat 56-58cm Black
YESAH£5.324.6★
AURALIN Union Jack Bucket Hat Reversible UK Flag Sun Hat Polyester British Fisherman Cap with Black Reverse 56-58cm Adult Fan Headwear for Football Festivals and Travel
AURALIN£5.634.4★
Union Jack Bowler Hats - Patriotic VE Day British Red/White/Blue Hat Double-Side Reversible British Flag Bucket Cap (2Pack-D)
HAPEE£8.440.0★
Union Jack Bowler Hats - Patriotic VE Day British Red/White/Blue Hat Double-Side Reversible British Flag Bucket Cap (2Pack-A)
HAPEE£8.160.0★
What buyers say about jubilee hats
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, great cap”
“The fit is really comfortable for an adult size”
“It's a proper bargain that'll definitely be coming with me to the next outdoor gig”
“It is comfortable”
“This 100% Polyester Bucket Hat. in Union Jack print”
“The reversible black side is useful if you want a more low-key look”
“The Union Jack design makes it a great choice for anyone who enjoys British themed fashion or wants to show national pride at celebrations”
“this hat feels light on the head”
“The hat stores nicely as it can be folded flat”
“Made from soft cotton”
What buyers complain about
“the fit may not be as good”
“Not great quality”
“Too deep”
“It's lightweight though the material isn't as breathable as implied from the listing”
“Not worth the money”
“The hat doesn't look as good as it does in the picture”
“It's quite stiff upon arrival too”
Top return reasons
Common questions
- Is jubilee hats profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +216.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the jubilee hats niche?
- 18 brands and 21 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in jubilee hats?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.2%.
- When does demand for jubilee hats peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 10.1× the quietest.
- What does it cost to enter the jubilee hats niche?
- Listings span £4.14–£15.88; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.