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Jordans

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Jordans is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£164K/yr138K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
44%top-5 click share · 10 brands · 126 sellers

Flapen Score

Jordans against its category

The dotted line is the Fashion average. Past it, Jordans is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jordans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jordans 138K times last year and spent an estimated £164K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
6.6%
Market size, estimated
£164Ka year
Peak month
December3.7× the quietest month
Top search term
jordans41K searches a year

02 · Price

A sale here is worth £18.08.

Listings sell for £18.08 on average, from £1.48 to £101.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.08 that is £2K to £5K a year per listing.

Average price
£18.08inside the $15 to $100 sweet spot
Price range
£1.48–£101.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #880 within Shoes. It carries 189 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
94%
Out of stock, average day
9.7%
Average rank
#880in Shoes
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
32

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Jordans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

126

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

5%

  • JORDANS49%
  • NIKE23%
  • CZHIHANEG11%
  • Champion6%
  • Jordan3%
  • Jordans Country Crisp2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Jordans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Jordans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jordans41K/yr
  • jordan42K/yr
  • jordans country crisp25K/yr
  • jordans frusli bars13K/yr
  • jordans cereal7K/yr
  • frusli bars5K/yr
  • country crisp3K/yr
  • frusli3K/yr

Reviews and returns

What reviews say buyers love and hate about Jordans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.07

Very much smaller bars

Not as big as I remember

Very disappointing that the bars are now so much smaller than they were

Value For Money11%−0.03

No longer value for money

Waste of money

Total waste of money

Crispiness9%+0.26

Overcooked & brittle with a hard crunch

Needs more crunch imho

Stale/Rotten/Spoiled9%−0.08

Tasted off and stale

I have received 4 boxes through subscription and all of them tasted stale and old

it was the same stale taste

Sweetness9%−0.06

A few more raisins wouldnt go amiss even if it raises the sugar content a little

bit sweet

bit over sweet too many raisins We like it with warm milk or cold for an evening snack my wife mainly had this cereal for me its just bit sweet

Love

Taste-Overall43%+2.32

Great taste

A great snack

Taste great, natural, and healthy

Value For Money15%−0.03

Good value purchase

Good value

Excellent value

Quality-Overall13%+0.72

Good cereal good almonds its decent quality

great quality

Awesome product

Crispiness9%+0.26

Yum, what can I say, crispy, tasty, lovely

Delicious and crunchy

a super long lasting crunch this cereal is great

Nutritional Content4%+0.36

Power packed energy serial full of protein vitamins, minerals and essential oils, and very good for the digestive system

Quick and nutritious breakfast that is healthy and filling, a great start to the day

feels like a healthier snack

Return

0.1% Return rate 75% Fixable by listing

Size-Overall64%▁▁▁▅█▅

Very much smaller bars

Not as big as I remember

Very disappointing that the bars are now so much smaller than they were

Feet Fit14%▁▁▁▁▁█
Product Condition14%▁▁▁█▁▁
Quality-Overall14%▁▁▁▁▁█

Not very good

Shape/Style7%▁▁▁▁▁█

FAQ

Common Jordans questions

Answered from the same tracked data.