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Jordans

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Jordans is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£164K/yr138K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
44%top-5 click share · 10 brands · 126 sellers

Flapen Score

Jordans against its category

The dotted line is the Fashion average. Past it, Jordans is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jordans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jordans 138K times last year and spent an estimated £164K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
6.6%
Market size, estimated
£164Ka year
Peak month
December3.7× the quietest month
Top search term
jordans41K searches a year

02 · Price

A sale here is worth £18.08.

Listings sell for £18.08 on average, from £1.48 to £101.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.08 that is £2K to £5K a year per listing.

Average price
£18.08inside the $15 to $100 sweet spot
Price range
£1.48–£101.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #880 within Shoes. It carries 189 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
94%
Out of stock, average day
9.7%
Average rank
#880in Shoes
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
32

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Jordans products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

126

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 85%

Open market

5%

  • JORDANS49%
  • NIKE23%
  • CZHIHANEG11%
  • Champion6%
  • Jordan3%
  • Jordans Country Crisp2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Jordans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Jordans search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jordans41K/yr
  • jordan42K/yr
  • jordans country crisp25K/yr
  • jordans frusli bars13K/yr
  • jordans cereal7K/yr
  • frusli bars5K/yr
  • country crisp3K/yr
  • frusli3K/yr

Reviews and returns

What reviews say buyers love and hate about Jordans

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Very much smaller bars”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jordans questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data