jordans
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great189.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.08avg listing price — sweet spot $15–$100
Price range
Great£1.48–£101.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£164K£164K/yr · 138K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jordans is a £164K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
jordans market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £145K–£181K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #880
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 34%
- Out of stock
- 9.7%
- Avg brand age
- 46 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
126
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
5%
- JORDANS49%
- NIKE23%
- CZHIHANEG11%
- Champion6%
- Jordan3%
- Jordans Country Crisp2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top jordans search terms
- jordans41K/yr
- jordan42K/yr
- jordans country crisp25K/yr
- jordans frusli bars13K/yr
- jordans cereal7K/yr
- frusli bars5K/yr
- country crisp3K/yr
- frusli3K/yr
Top jordans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Jordan Playground Basketball 8P 2.0 Size 7 (WOLF GREY/BLACK/WHITE/VARSITY RED)
NIKE£21.314.5★568 rev
CZHIHANEG Mens Basketball Shoes Mens Sports Shoes Large Sports Shoes Fashion Sports Basketball Shoes
CZHIHANEG£41.554.4★23 rev
Jordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g
JORDANS£2.544.1★32 rev
Jordans Country Crisp Raspberry Breakfast Cereal - Oat Clusters with Raspberries - No Artificial Flavours or Preservatives - British Baked Cereal - 450g (Pack of 6 x 450g)
JORDANS£13.824.6★131 rev
Jordans Strawberries Country Crisp 450g
JORDANS£3.114.7★24 rev
Newest
by launch dateJordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g
JORDANS£2.5432 rev
Jordans Frusli Raisin and Hazelnut 150g x 6
JORDANS£10.3423 rev
Jordans Frusli Chewy Oat Cereal Bar - Cranberry and Apple - British Baked Source of Fibre Snack Bars - No Artificial Flavours or Preservatives - Pack of 6 x 6 x 25g
JORDANS£3.3427 rev
Jordans Frusli Red Berry 150g
JORDANS£1.9121 rev
Jordans Frusli Blueberry 150g
JORDANS£1.8819 rev
Trending
90-day click momentumCZHIHANEG Mens Basketball Shoes Mens Sports Shoes Large Sports Shoes Fashion Sports Basketball Shoes
CZHIHANEG£41.554.4★
UamGlsob 8mm Flat Cotton Laces for Air Jordan 1-8 (White 140cm)
UamGlsob£5.554.5★
Champion Basketball Boy RD18 2.0 Mid B PS Shoes Mid Cut White
Champion£28.684.6★
JAN AIRBORNE FESTIVAL BAG
Jordan£22.124.5★
Nike Mens Jordan Brooklyn Hooded Sweatshirt Black/White M
NIKE£46.724.5★
What buyers say about jordans
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Good value purchase”
“Good cereal good almonds its decent quality”
“Yum, what can I say, crispy, tasty, lovely”
“Power packed energy serial full of protein vitamins, minerals and essential oils, and very good for the digestive system”
“Healthy and great value”
“It's great a crisp texture with dark chocolate bits inthe grànola”
“Ideal size for many occasion”
“Good value for money, taste and texture is good and there is a decent amount of raisins and almonds”
“It's very easy to review this item”
What buyers complain about
“Very much smaller bars”
“No longer value for money”
“Overcooked & brittle with a hard crunch”
“Tasted off and stale”
“A few more raisins wouldnt go amiss even if it raises the sugar content a little”
“Not very good”
“Loads of chunky sultanas”
“Not sure why the almonds are rock hard either”
“a bit chewy”
Top return reasons
Common questions
- Is jordans profitable to sell on Amazon United Kingdom?
- The niche generates £164K/yr across 32 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the jordans niche?
- 10 brands and 126 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in jordans?
- Top complaints mined from reviews: Size-Overall, Value For Money, Crispiness. The return rate is 0.1%.
- When does demand for jordans peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the jordans niche?
- Listings span £1.48–£101.03; the average listing price is £18.08 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.