Jordans
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Jordans is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £164K/yr138K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 44%top-5 click share · 10 brands · 126 sellers
Flapen Score
Jordans against its category
The dotted line is the Fashion average. Past it, Jordans is stronger. Inside it, weaker.
Market
The Jordans market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jordans 138K times last year and spent an estimated £164K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £164Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- jordans41K searches a year
02 · Price
A sale here is worth £18.08.
Listings sell for £18.08 on average, from £1.48 to £101.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.08 that is £2K to £5K a year per listing.
- Average price
- £18.08inside the $15 to $100 sweet spot
- Price range
- £1.48–£101.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #880 within Shoes. It carries 189 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 94%
- Out of stock, average day
- 9.7%
- Average rank
- #880in Shoes
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 189per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Jordans products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nike Jordan Playground Basketball 8P 2.0 Size 7 (WOLF GREY/BLACK/WHITE/VARSITY RED)
- Price
- £21.31
- Rating
- 4.5/5
- Reviews
- 568
- Age
- 3y ago

CZHIHANEG Mens Basketball Shoes Mens Sports Shoes Large Sports Shoes Fashion Sports Basketball Shoes
- Price
- £41.55
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago

Jordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g
- Price
- £2.54
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 7mo ago

Jordans Country Crisp Raspberry Breakfast Cereal - Oat Clusters with Raspberries - No Artificial Flavours or Preservatives - British Baked Cereal - 450g (Pack of 6 x 450g)
- Price
- £13.82
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 12y ago

Jordans Strawberries Country Crisp 450g
- Price
- £3.11
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago
Trending
90-day click momentum
CZHIHANEG Mens Basketball Shoes Mens Sports Shoes Large Sports Shoes Fashion Sports Basketball Shoes
- Price
- £41.55
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago

UamGlsob 8mm Flat Cotton Laces for Air Jordan 1-8 (White 140cm)
- Price
- £5.55
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago

Champion Basketball Boy RD18 2.0 Mid B PS Shoes Mid Cut White
- Price
- £28.68
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 2y ago

JAN AIRBORNE FESTIVAL BAG
- Price
- £22.12
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 2y ago

Nike Mens Jordan Brooklyn Hooded Sweatshirt Black/White M
- Price
- £46.72
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
Jordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g
- Price
- £2.54
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 7mo ago

Jordans Frusli Raisin and Hazelnut 150g x 6
- Price
- £10.34
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 11mo ago

Jordans Frusli Chewy Oat Cereal Bar - Cranberry and Apple - British Baked Source of Fibre Snack Bars - No Artificial Flavours or Preservatives - Pack of 6 x 6 x 25g
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago

Jordans Frusli Red Berry 150g
- Price
- £1.91
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 11mo ago

Jordans Frusli Blueberry 150g
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
126
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
5%
- JORDANS49%
- NIKE23%
- CZHIHANEG11%
- Champion6%
- Jordan3%
- Jordans Country Crisp2%
- Open — no brand owns it (4 brands, 5%)
Demand
Jordans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Jordans search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jordans41K/yr
- jordan42K/yr
- jordans country crisp25K/yr
- jordans frusli bars13K/yr
- jordans cereal7K/yr
- frusli bars5K/yr
- country crisp3K/yr
- frusli3K/yr
Reviews and returns
What reviews say buyers love and hate about Jordans
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very much smaller bars
Not as big as I remember
Very disappointing that the bars are now so much smaller than they were
No longer value for money
Waste of money
Total waste of money
Overcooked & brittle with a hard crunch
Needs more crunch imho
Tasted off and stale
I have received 4 boxes through subscription and all of them tasted stale and old
it was the same stale taste
A few more raisins wouldnt go amiss even if it raises the sugar content a little
bit sweet
bit over sweet too many raisins We like it with warm milk or cold for an evening snack my wife mainly had this cereal for me its just bit sweet
Love
Great taste
A great snack
Taste great, natural, and healthy
Good value purchase
Good value
Excellent value
Good cereal good almonds its decent quality
great quality
Awesome product
Yum, what can I say, crispy, tasty, lovely
Delicious and crunchy
a super long lasting crunch this cereal is great
Power packed energy serial full of protein vitamins, minerals and essential oils, and very good for the digestive system
Quick and nutritious breakfast that is healthy and filling, a great start to the day
feels like a healthier snack
Return
0.1% Return rate 75% Fixable by listing
Very much smaller bars
Not as big as I remember
Very disappointing that the bars are now so much smaller than they were
Not very good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jordans questions
Answered from the same tracked data.









