How competitive is the Jordans niche on Amazon United Kingdom?

10 brands and 126 sellers compete in Jordans on Amazon United Kingdom. The top 5 Jordans products take 44% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Jordans?

Jordans buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Crispiness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Jordans niche?

Jordans sells for £18.08 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.48–£101.03. The average incumbent carries 189 reviews — the moat a new listing must climb.

Jordans

Jordans shows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Jordans profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jordans is a £164K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Jordans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.5% over the last 90 days and 6.6% of searches end in a purchase.

£164K

revenue / yr

Units sold / yr10K

Search volume / yr-8.5%138K

Conversion rate6.6%

Avg price£18.08

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers10 · 126

Top-5 product click share44%

Open market7%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Top Jordans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nike Jordan Playground Basketball 8P 2.0 Size 7 (WOLF GREY/BLACK/WHITE/VARSITY RED)

Price: £21.31
Rating: 4.5/5
Reviews: 568
Age: 3y ago

CZHIHANEG Mens Basketball Shoes Mens Sports Shoes Large Sports Shoes Fashion Sports Basketball Shoes

Price: £41.55
Rating: 4.4/5
Reviews: 23
Age: 2y ago

Jordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g

Price: £2.54
Rating: 4.1/5
Reviews: 32
Age: 7mo ago

Jordans Country Crisp Raspberry Breakfast Cereal - Oat Clusters with Raspberries - No Artificial Flavours or Preservatives - British Baked Cereal - 450g (Pack of 6 x 450g)

Price: £13.82
Rating: 4.6/5
Reviews: 131
Age: 12y ago

Jordans Strawberries Country Crisp 450g

Price: £3.11
Rating: 4.7/5
Reviews: 24
Age: 1y ago

Newest

by launch date

Jordans Country Crisp Chuncky Nuts Breakfast Cereal - Oat and Barley Clusters with Almonds Cashews Hazelnuts & More - No Artificial Flavours or Preservatives - British Baked Cereal - 450g

Price: £2.54
Rating: 4.1/5
Reviews: 32
Age: 7mo ago

Jordans Frusli Raisin and Hazelnut 150g x 6

Price: £10.34
Rating: 4.6/5
Reviews: 23
Age: 11mo ago

Jordans Frusli Chewy Oat Cereal Bar - Cranberry and Apple - British Baked Source of Fibre Snack Bars - No Artificial Flavours or Preservatives - Pack of 6 x 6 x 25g

Price: £3.34
Rating: 4.4/5
Reviews: 27
Age: 11mo ago

Jordans Frusli Red Berry 150g

Price: £1.91
Rating: 4.4/5
Reviews: 21
Age: 11mo ago

Jordans Frusli Blueberry 150g

Price: £1.88
Rating: 4.5/5
Reviews: 19
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

126

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

JORDANS49%
NIKE23%
CZHIHANEG11%
Champion6%
Jordan3%
Jordans Country Crisp2%
Open — no brand owns it (4 brands, 5%)

Jordans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR6.6%Products32Brands10Top 5 Brands93%OOS Rate9.7%Rating4.4★Reviews189Avg BSR#880

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Top Jordans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jordans41K/yr -1.2%3.6% conv.
jordan42K/yr -0.9%0.4% conv.
jordans country crisp25K/yr -12.0%10.4% conv.
jordans frusli bars13K/yr -30.0%5.3% conv.
jordans cereal7K/yr +6.1%4.5% conv.
frusli bars5K/yr -26.7%7.2% conv.
country crisp3K/yr +4.6%8.0% conv.
frusli3K/yr -34.4%10.7% conv.

What reviews say buyers love and hate about Jordans

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall43%

“Great taste”

Value For Money15%

“Good value purchase”

Quality-Overall13%

“Good cereal good almonds its decent quality”

Crispiness9%

“Yum, what can I say, crispy, tasty, lovely”

Nutritional Content4%

“Power packed energy serial full of protein vitamins, minerals and essential oils, and very good for the digestive system”

What buyers complain about

73% of reviews

Size-Overall17%

“Very much smaller bars”

Value For Money11%

“No longer value for money”

Crispiness9%

“Overcooked & brittle with a hard crunch”

Stale/Rotten/Spoiled9%

“Tasted off and stale”

Sweetness9%

“A few more raisins wouldnt go amiss even if it raises the sugar content a little”

Jordans return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

64%

2Feet Fit

14%

3Product Condition

14%

4Quality-Overall

14%

5Shape/Style

Common Jordans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jordans 55/100 on Amazon United Kingdom — Worth a look. The niche generates £164K/yr across 32 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -8.5% over the last 90 days.