John Deere
FailThe top 5 brands take 100% of clicks, so John Deere is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £41K/yr108K searches / yr
- 90-day growth
- +31.1%search demand this quarter
- Competition
- 53%top-5 click share · 5 brands · 27 sellers
Flapen Score
John Deere against its category
The dotted line is the Fashion average. Past it, John Deere is stronger. Inside it, weaker.
Market
The John Deere market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for John Deere 108K times last year and spent an estimated £41K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +31.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £41Ka year
- Top search term
- john deere cap31K searches a year
02 · Price
A sale here is worth £20.93.
Listings sell for £20.93 on average, from £10.22 to £35.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.93 that is £0 to £2K a year per listing.
- Average price
- £20.93inside the $15 to $100 sweet spot
- Price range
- £10.22–£35.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,641 within Accessories. It carries 897 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 41%
- Out of stock, average day
- 0.5%
- Average rank
- #1,641in Accessories
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 897per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top John Deere products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
John Deere HAT Green
- Price
- £24.27
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 2y ago

John Deere Mens Trademark Logo Core Baseball Cap Green Yellow Logo One Size
- Price
- £21.46
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 14y ago

John Deere Mens Trademark Logo Core Baseball Cap Black One Size
- Price
- £23.31
- Rating
- 4.7/5
- Reviews
- 1,052
- Age
- 13y ago

John Deere Mens Vintage Logo Cap Baseball Green One Size
- Price
- £23.49
- Rating
- 4.7/5
- Reviews
- 1,023
- Age
- 2y ago

John Deere 6 Panel Cap Chan & Mesh Unstruct-Oxford-Os
- Price
- £24.86
- Rating
- 4.6/5
- Reviews
- 1,250
- Age
- 7y ago
Trending
90-day click momentum
Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

BABAHU Washed Cotton Military Caps Cadet Army Caps Unique Design (UK Alpha One Size Y-Black+Army Green)
- Price
- £12.51
- Rating
- 4.3/5
- Reviews
- 975
- Age
- 2y ago

Himozoo Adjustable Bubba Gump Baseball Cap Shrimp Co. Embroidered Snapback Hats
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 569
- Age
- 8y ago

John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown One Size
- Price
- £21.47
- Rating
- 4.8/5
- Reviews
- 252
- Age
- 2y ago

Baseball Cap for Men Big Head Hats Oversize XXL Cotton Caps Plus Size Sports Hat Adjustable Khaki
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 2y ago
Newest
by launch date
Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

BABAHU Washed Cotton Military Caps Cadet Army Caps Unique Design (UK Alpha One Size Y-Black+Army Green)
- Price
- £12.51
- Rating
- 4.3/5
- Reviews
- 975
- Age
- 2y ago

John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown One Size
- Price
- £21.47
- Rating
- 4.8/5
- Reviews
- 252
- Age
- 2y ago

John Deere Mens Vintage Logo Cap Baseball Green One Size
- Price
- £23.49
- Rating
- 4.7/5
- Reviews
- 1,023
- Age
- 2y ago

Baseball Cap for Men Big Head Hats Oversize XXL Cotton Caps Plus Size Sports Hat Adjustable Khaki
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
0%
- John Deere93%
- Tribal T-Shirts3%
- YAMEE2%
- Himozoo1%
- BABAHU1%
- Open — no brand owns it (0%)
Demand
John Deere search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked
Search terms
Top John Deere search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- john deere cap31K/yr
- john deere49K/yr
- john deere clothing8K/yr
- john deere gifts14K/yr
- john deere hat6K/yr
Reviews and returns
What reviews say buyers love and hate about John Deere
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
So small it was laughable
Tiny
a bit stiff
The dye that colours the caps is not fixed
Love
A lovely, well made hat
Good Quality
Good quality
Good value cap
Good value for money
Good value
They are very comfortable
Extremely comfortable fit
Nice comfortable fit
Just as advertised
Products exactly as described
Great item same as in the pictures
fits well
Nice big size
They fit perfectly
Return
1.2% Return rate 72% Fixable by listing
Too small
So small it was laughable
Tiny
The dye that colours the caps is not fixed
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common John Deere questions
Answered from the same tracked data.









