john deere
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£20.93avg listing price — sweet spot $15–$100
Price range
Great£10.22–£35.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good896.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 108K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, john deere is a £41K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
john deere market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £31K–£42K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,641
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 18%
- Out of stock
- 0.5%
- Avg brand age
- 49 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
0%
- John Deere93%
- Tribal T-Shirts3%
- YAMEE2%
- Himozoo1%
- BABAHU1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — +31.1% search growth over the last 90 days.Top john deere search terms
- john deere cap31K/yr
- john deere49K/yr
- john deere clothing8K/yr
- john deere gifts14K/yr
- john deere hat6K/yr
Top john deere products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Deere HAT Green
John Deere£24.274.6★1,285 rev
John Deere Mens Trademark Logo Core Baseball Cap Green Yellow Logo One Size
John Deere£21.464.7★377 rev
John Deere Mens Trademark Logo Core Baseball Cap Black One Size
John Deere£23.314.7★1,052 rev
John Deere Mens Vintage Logo Cap Baseball Green One Size
John Deere£23.494.7★1,023 rev
John Deere 6 Panel Cap Chan & Mesh Unstruct-Oxford-Os
John Deere£24.864.6★1,250 rev
Newest
by launch date
Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)
Tribal T-Shirts£12.8935 rev
BABAHU Washed Cotton Military Caps Cadet Army Caps Unique Design (UK Alpha One Size Y-Black+Army Green)
BABAHU£12.51975 rev
John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown One Size
John Deere£21.47252 rev
John Deere Mens Vintage Logo Cap Baseball Green One Size
John Deere£23.491,023 rev
Baseball Cap for Men Big Head Hats Oversize XXL Cotton Caps Plus Size Sports Hat Adjustable Khaki
YAMEE£12.61100 rev
Trending
90-day click momentumTribal T-Shirts The Rodfather Fishing Hat for Men (Green)
Tribal T-Shirts£12.894.7★
BABAHU Washed Cotton Military Caps Cadet Army Caps Unique Design (UK Alpha One Size Y-Black+Army Green)
BABAHU£12.514.3★
Himozoo Adjustable Bubba Gump Baseball Cap Shrimp Co. Embroidered Snapback Hats
Himozoo£10.224.5★
John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown One Size
John Deere£21.474.8★
Baseball Cap for Men Big Head Hats Oversize XXL Cotton Caps Plus Size Sports Hat Adjustable Khaki
YAMEE£12.614.5★
What buyers say about john deere
What buyers praise and complain about, mined from review topics.What buyers love
“A lovely, well made hat”
“Good value cap”
“They are very comfortable”
“Just as advertised”
“fits well”
“Good design, quality and fit”
“This is a good durable gap”
“Great retro style cap”
“needn't have worried as they have an adjustable strap at the back”
“Nice colours”
What buyers complain about
“Too small”
“a bit stiff”
“The dye that colours the caps is not fixed”
Top return reasons
Common questions
- Is john deere profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 22 tracked products. 90-day search growth is +31.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the john deere niche?
- 5 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in john deere?
- Top complaints mined from reviews: Size-Overall, Stiffness, Color. The return rate is 1.2%.
- What does it cost to enter the john deere niche?
- Listings span £10.22–£35.89; the average listing price is £20.93 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.