How competitive is the John Deere niche on Amazon United Kingdom?

5 brands and 27 sellers compete in John Deere on Amazon United Kingdom. The top 5 John Deere products take 53% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the John Deere niche?

John Deere sells for £20.93 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.22–£35.89. The average incumbent carries 897 reviews — the moat a new listing must climb.

John Deere

brand-locked demand (top 5 brands take 100% of clicks) — John Deere doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is John Deere profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, John Deere is a £41K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

John Deere: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +31.1% over the last 90 days and 1.8% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr2K

Search volume / yr+31.1%108K

Conversion rate1.8%

Avg price£20.93

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 27

Top-5 product click share53%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top John Deere products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

John Deere HAT Green

Price: £24.27
Rating: 4.6/5
Reviews: 1,285
Age: 2y ago

John Deere Mens Trademark Logo Core Baseball Cap Green Yellow Logo One Size

Price: £21.46
Rating: 4.7/5
Reviews: 377
Age: 14y ago

John Deere Mens Trademark Logo Core Baseball Cap Black One Size

Price: £23.31
Rating: 4.7/5
Reviews: 1,052
Age: 13y ago

John Deere Mens Vintage Logo Cap Baseball Green One Size

Price: £23.49
Rating: 4.7/5
Reviews: 1,023
Age: 2y ago

John Deere 6 Panel Cap Chan & Mesh Unstruct-Oxford-Os

Price: £24.86
Rating: 4.6/5
Reviews: 1,250
Age: 7y ago

Newest

by launch date

Tribal T-Shirts The Rodfather Fishing Hat for Men (Green)

Price: £12.89
Rating: 4.7/5
Reviews: 35
Age: 1y ago

BABAHU Washed Cotton Military Caps Cadet Army Caps Unique Design (UK Alpha One Size Y-Black+Army Green)

Price: £12.51
Rating: 4.3/5
Reviews: 975
Age: 2y ago

John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown One Size

Price: £21.47
Rating: 4.8/5
Reviews: 252
Age: 2y ago

John Deere Mens Vintage Logo Cap Baseball Green One Size

Price: £23.49
Rating: 4.7/5
Reviews: 1,023
Age: 2y ago

Baseball Cap for Men Big Head Hats Oversize XXL Cotton Caps Plus Size Sports Hat Adjustable Khaki

Price: £12.61
Rating: 4.5/5
Reviews: 100
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

John Deere93%
Tribal T-Shirts3%
YAMEE2%
Himozoo1%
BABAHU1%
Open — no brand owns it (0%)

John Deere demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR1.8%Products22Brands5Top 5 Brands100%OOS Rate0.5%Rating4.6★Reviews897Avg BSR#1,641

Top John Deere search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

john deere cap31K/yr +69.1%1.9% conv.
john deere49K/yr +20.2%0.1% conv.
john deere clothing8K/yr +10.5%0.3% conv.
john deere gifts14K/yr -0.6%0.2% conv.
john deere hat6K/yr +4.1%1.1% conv.

What reviews say buyers love and hate about John Deere

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Quality-Overall20%

“A lovely, well made hat”

Value For Money18%

“Good value cap”

Comfort-Overall15%

“They are very comfortable”

Advertised Vs Actual Product14%

“Just as advertised”

Size-Overall12%

“fits well”

What buyers complain about

100% of reviews

Size-Overall50%

“Too small”

Stiffness25%

“a bit stiff”

Color25%

“The dye that colours the caps is not fixed”

John Deere return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

36%

2Color

21%

3Width

4Shape/Style

5Advertised Vs Actual Product

Common John Deere questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores John Deere 43/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 22 tracked products. Search demand moved +31.1% over the last 90 days.

John Deere buyers on Amazon United Kingdom complain most about Size-Overall, Stiffness, Color, the themes mined from the niche's reviews. Its return rate is 1.2%.