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John Deere

Fail

The top 5 brands take 100% of clicks, so John Deere is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£41K/yr108K searches / yr
90-day growth
+31.1%search demand this quarter
Competition
53%top-5 click share · 5 brands · 27 sellers

Flapen Score

John Deere against its category

The dotted line is the Fashion average. Past it, John Deere is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Deere market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for John Deere 108K times last year and spent an estimated £41K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+31.1%
Conversion, latest week
1.8%
Market size, estimated
£41Ka year
Top search term
john deere cap31K searches a year

02 · Price

A sale here is worth £20.93.

Listings sell for £20.93 on average, from £10.22 to £35.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.93 that is £0 to £2K a year per listing.

Average price
£20.93inside the $15 to $100 sweet spot
Price range
£10.22–£35.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,641 within Accessories. It carries 897 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
41%
Out of stock, average day
0.5%
Average rank
#1,641in Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
897per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top John Deere products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

0%

  • John Deere93%
  • Tribal T-Shirts3%
  • YAMEE2%
  • Himozoo1%
  • BABAHU1%
  • Open — no brand owns it (0%)

Demand

John Deere search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.5× · 8 of 12 months tracked

Search terms

Top John Deere search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john deere cap31K/yr
  • john deere49K/yr
  • john deere clothing8K/yr
  • john deere gifts14K/yr
  • john deere hat6K/yr

Reviews and returns

What reviews say buyers love and hate about John Deere

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.17

Too small

So small it was laughable

Tiny

Stiffness25%−0.10

a bit stiff

Color25%−0.03

The dye that colours the caps is not fixed

Love

Quality-Overall20%+1.28

A lovely, well made hat

Good Quality

Good quality

Value For Money18%+1.15

Good value cap

Good value for money

Good value

Comfort-Overall15%+0.90

They are very comfortable

Extremely comfortable fit

Nice comfortable fit

Advertised Vs Actual Product14%+0.84

Just as advertised

Products exactly as described

Great item same as in the pictures

Size-Overall12%−0.17

fits well

Nice big size

They fit perfectly

Return

1.2% Return rate 72% Fixable by listing

Size-Overall36%▃█▅▃▃▃

Too small

So small it was laughable

Tiny

Color21%▁▁▃█▃▂

The dye that colours the caps is not fixed

Width9%█▁▁▁▁▂
Shape/Style6%▁▁▁▁█▁
Advertised Vs Actual Product4%▁▁▁▁█▁

FAQ

Common John Deere questions

Answered from the same tracked data.