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Jewellery Tray

Fail

Prices span $3.42–$13.81, mostly outside the sweet spot, so Jewellery Tray is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£50K/yr420K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
43%top-5 click share · 31 brands · 61 sellers

Flapen Score

Jewellery Tray against its category

The dotted line is the Fashion average. Past it, Jewellery Tray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jewellery Tray 420K times last year and spent an estimated £50K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
1.8%
Market size, estimated
£50Ka year
Peak month
December2.7× the quietest month
Top search term
trinket dish168K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £3.42 to £13.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.79 that is £679 to £2K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£3.42–£13.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£679–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #345 within Shoe, Jewellery & Watch Accessories. It carries 254 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#345in Shoe, Jewellery & Watch Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
39

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Jewellery Tray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

61

Est. top-5 brand share

53%

Top 20: 89%

Est. top-5 click share

43%

Top 20: 81%

Open market

40%

  • CavspkArt16%
  • Nideen12%
  • SHXWELL12%
  • East of India7%
  • TINGLAN7%
  • Tastetreasure6%

Demand

Jewellery Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Jewellery Tray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • trinket dish168K/yr
  • trinkets53K/yr
  • trinket tray44K/yr
  • jewellery dish47K/yr
  • ring dish24K/yr
  • trinket20K/yr
  • jewelry dish11K/yr
  • small trinket dish7K/yr
  • jewellery plate10K/yr
  • trinket bowl8K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery Tray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
0.7%of orders come back
“didnt open it as the size was too big”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jewellery Tray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data