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Jewellery Tray

Fail

Prices span $3.42–$13.81, mostly outside the sweet spot, so Jewellery Tray is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£50K/yr420K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
43%top-5 click share · 31 brands · 61 sellers

Flapen Score

Jewellery Tray against its category

The dotted line is the Fashion average. Past it, Jewellery Tray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jewellery Tray 420K times last year and spent an estimated £50K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
1.8%
Market size, estimated
£50Ka year
Peak month
December2.7× the quietest month
Top search term
trinket dish168K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £3.42 to £13.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.79 that is £679 to £2K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£3.42–£13.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£679–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #345 within Shoe, Jewellery & Watch Accessories. It carries 254 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#345in Shoe, Jewellery & Watch Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Jewellery Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

61

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

43%

Top 20: 81%

Open market

40%

  • CavspkArt16%
  • Nideen12%
  • SHXWELL12%
  • East of India7%
  • TINGLAN7%
  • Tastetreasure6%

Demand

Jewellery Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Jewellery Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trinket dish168K/yr
  • trinkets53K/yr
  • trinket tray44K/yr
  • jewellery dish47K/yr
  • ring dish24K/yr
  • trinket20K/yr
  • jewelry dish11K/yr
  • small trinket dish7K/yr
  • jewellery plate10K/yr
  • trinket bowl8K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.13

didnt open it as the size was too big

VERY SMALL

Tiny and pointless

Advertised Vs Actual Product14%−0.06

Obviously this is bad bad advertising DO NOT BUY

very misleading

Size is not the same as description

Material Quality13%−0.04

Horrible plastic looking

I was expecting something higher-quality material

Plastic

Value For Money9%−0.02

Not worth the money

Overpriced and disappointing

Quality-Overall7%+1.24

cheaper quality than expected

Rubbish

Love

Quality-Overall23%+1.24

is well-made

Beautiful quality

Great product

Color18%+1.72

The colours are bright

Lovely colour looks really good

the green is a nice shade as well

Gifting Purpose12%+0.55

Bought for a gift

Perfect little item that will make a lovely gift

Nice as a gift or just to keep for yourself

Size-Overall10%−0.13

Good size

The size is exactly like the picture

Not too big not too small

Value For Money6%−0.02

great value of money

Good price

well worth the money

Return

0.7% Return rate 72% Fixable by listing

Size-Overall54%█▆▆▇▅▆

didnt open it as the size was too big

VERY SMALL

Tiny and pointless

Color12%▅█▇▃▃▁
Material Quality12%▁▃▁▆▇█

Horrible plastic looking

I was expecting something higher-quality material

Plastic

Quality-Overall7%▁▁▇▇█▇

cheaper quality than expected

Rubbish

Advertised Vs Actual Product5%▁█▆▁▃▃

Obviously this is bad bad advertising DO NOT BUY

very misleading

Size is not the same as description

FAQ

Common Jewellery Tray questions

Answered from the same tracked data.