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Jewellery Tray

prices mostly outside the sweet spot ($3.42–$13.81) — Jewellery Tray doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 13Growth 16Conversion 22Competition 71Returns 96Price range 0Avg price 19Brand share 82Review moat 87Quality gap 86
This niche Category average

Is Jewellery Tray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jewellery Tray is a £50K/yr Amazon United Kingdom market (420K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Jewellery Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 1.8% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr8K
Search volume / yr-18.1%420K
Conversion rate1.8%
Avg price£6.79

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers31 · 61
Top-5 product click share43%
Open market47%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement90%
New entrants (1y)14· 0 succeeded
Avg rating4.1★
Avg reviews254

Top Jewellery Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

61

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

43%

Top 20: 81%

Open market

40%

  • CavspkArt16%
  • Nideen12%
  • SHXWELL12%
  • East of India7%
  • TINGLAN7%
  • Tastetreasure6%

Jewellery Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume420KCVR1.8%Products39Brands31Top 5 Brands53%OOS Rate10.0%Rating4.1★Reviews254Avg BSR#345
15K10KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Top Jewellery Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • trinket dish168K/yr
  • trinkets53K/yr
  • trinket tray44K/yr
  • jewellery dish47K/yr
  • ring dish24K/yr
  • trinket20K/yr
  • jewelry dish11K/yr
  • small trinket dish7K/yr
  • jewellery plate10K/yr
  • trinket bowl8K/yr

What reviews say buyers love and hate about Jewellery Tray

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall23%

is well-made

Color18%

The colours are bright

Gifting Purpose12%

Bought for a gift

Size-Overall10%

Good size

Value For Money6%

great value of money

What buyers complain about

94% of reviews
Size-Overall38%

didnt open it as the size was too big

Advertised Vs Actual Product14%

Obviously this is bad bad advertising DO NOT BUY

Material Quality13%

Horrible plastic looking

Value For Money9%

Not worth the money

Quality-Overall7%

cheaper quality than expected

Jewellery Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Color
12%
3Material Quality
12%
4Quality-Overall
7%
5Advertised Vs Actual Product
5%

Common Jewellery Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jewellery Tray 49/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 39 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.
Search demand for Jewellery Tray on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.7× the quietest.