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Jewellery Box for Girls

Fail

Demand is soft, at -9.1% this quarter, so Jewellery Box for Girls is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£144K/yr423K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
43%top-5 click share · 19 brands · 29 sellers

Flapen Score

Jewellery Box for Girls against its category

The dotted line is the Fashion average. Past it, Jewellery Box for Girls is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery Box for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jewellery Box for Girls 423K times last year and spent an estimated £144K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
2.8%
Market size, estimated
£144Ka year
Peak month
December6.0× the quietest month
Top search term
girls jewellery box84K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £4.88 to £25.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.21 that is £1K to £3K a year per listing.

Average price
£12.21under the $15 to $100 sweet spot
Price range
£4.88–£25.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #72 within Shoe, Jewellery & Watch Accessories. It carries 3,938 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
18.9%
Average rank
#72in Shoe, Jewellery & Watch Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,938per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Jewellery Box for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

18%

  • Giggle & Honey31%
  • VLANDO17%
  • TAOPU14%
  • Anyiner9%
  • GINMLYDA7%
  • JOYIN3%
  • Open — no brand owns it (13 brands, 18%)

Demand

Jewellery Box for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Jewellery Box for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls jewellery box84K/yr
  • kids jewellery box61K/yr
  • jewellery box for girls62K/yr
  • musical jewellery box30K/yr
  • jewellery box kids19K/yr
  • childrens jewellery boxes23K/yr
  • musical jewellery box girls26K/yr
  • music box for girls11K/yr
  • ballerina jewellery box musical16K/yr
  • jewelry box for girls14K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery Box for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.12

Not big enough for hoop earrings and brooches

very small

Tinybox

Quality-Overall7%−0.01

Very poor quality

Poorly made

Its so poorly made

Durability4%−0.04

will probley break it within days because its not worth the money if its something you want to last

The ballerina broke off almost immediately

Value For Money4%+1.15

Not worth the money

Locking Mechanism4%−0.04

Lock doesn't work

the lock doesn't work which is ashame you dont get wot your expecting

Love

Gifting Purpose25%+0.22

Gift

Christmas present

Amazing gift

Quality-Overall17%−0.01

Very well made

Excellent quality

Good product

Size-Overall13%−0.12

Lovely size just like the normal box ones lovely colours

nice size

reasonable size

Value For Money12%+1.15

Well worth it

Good Price

Good value for money

Advertised Vs Actual Product7%+1.16

better than I expected

Exactly what I wanted

As described

Return

1.3% Return rate 55% Fixable by listing

Size-Overall40%▅▅▄▅▅█

Not big enough for hoop earrings and brooches

very small

Tinybox

Quality-Overall14%█▇▆▆▄▄

Very poor quality

Poorly made

Its so poorly made

Functionality-Overall8%▇▃█▅▅▃

Does not work

Color6%▂█▆▁▁▃
Gifting Purpose5%█▁▃▆▄▃

It was intended as a gift so I wasnt happy to give it

FAQ

Common Jewellery Box for Girls questions

Answered from the same tracked data.