Jewellery Box
MaybeReturns run at only 1.5% of orders. But demand is soft, at -25.0% this quarter, so Jewellery Box is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £741K/yr3.1M searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 37%top-5 click share · 20 brands · 36 sellers
Flapen Score
Jewellery Box against its category
The dotted line is the Fashion average. Past it, Jewellery Box is stronger. Inside it, weaker.
Market
The Jewellery Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jewellery Box 3.1M times last year and spent an estimated £741K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £741K a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £741Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- jewellery box1.9M searches a year
02 · Price
A sale here is worth £18.70.
Listings sell for £18.70 on average, from £5.21 to £73.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £18.70 that is £19K to £23K a year per listing.
- Average price
- £18.70inside the $15 to $100 sweet spot
- Price range
- £5.21–£73.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £19K–£23K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #130 within Shoe, Jewellery & Watch Accessories. It carries 1,837 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #130in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,837per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Jewellery Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SONGMICS GISELLA Collection - Jewellery Box Organiser 360 Rotating Vertical Jewellery Display Case with 5 Drawers Glass Window Spacious Open Design Great Gift Cloud White JBC170W01
- Price
- £29.29
- Rating
- 4.7/5
- Reviews
- 1,638
- Age
- 3y ago
SONGMICS Jewellery Box 6 Tiers Jewellery Case with 5 Drawers Large Storage Capacity with Mirror Lockable Jewellery Storage Organiser Gift for Loved Ones for Watches Cloud White JBC152W01
- Price
- £32.80
- Rating
- 4.7/5
- Reviews
- 6,800
- Age
- 6y ago
SONGMICS Jewellery Box Stackable 4-Tier Clear Glass Lid Large
- Price
- £18.98
- Rating
- 4.5/5
- Reviews
- 1,771
- Age
- 3y ago
TEIVUL Jewellery Box 2 Layer PU Leather Jewellery Organiser with 2 Keys and Cleaning Cloth Suitable for Rings Earrings Necklaces-Gifts for Women Girls(Grey)
- Price
- £13.86
- Rating
- 4.6/5
- Reviews
- 1,459
- Age
- 3y ago
SONGMICS Jewellery Box 2-Layer Jewellery Storage 11 x 16 x 8 cm Travel Jewellery Box Portable Jewellery Case Small Spacious for Larger Accessories Gift Idea Cloud White JBC166W01
- Price
- £8.79
- Rating
- 4.6/5
- Reviews
- 3,388
- Age
- 3y ago
Trending
90-day click momentum
Viktauy Travel Jewellery Box Mini Jewellery Box for Women Jewellery Organiser Portable Small Jewellery Storage Case for Bracelets Earrings Rings Necklace - Best Gift for Women Girls (Pink)
- Price
- £5.21
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 5mo ago
PNSXING Jewelry Organizer Large-Capacity 3-Tier 72-Grid - Perfect for Earrings Necklaces Rings & Beads (Clear)
- Price
- £8.25
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 7mo ago
Jewellery Box Organizer Case for Women: 4-Layer Jewelry Storage Case with Glass Window Olive Green Leather with Cream Velvet Holder for Ring Necklace Bracelet Brooch Watch Great Gift for Her
- Price
- £23.29
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 8mo ago
SONGMICS Watch Box with 12 Slots 2-Tier Wood Watch Case with Large Glass Lid Watch Pillows Velvet Lining Jewellery Box Gift for Loved Ones Rustic Walnut JOW012K01
- Price
- £19.98
- Rating
- 4.5/5
- Reviews
- 2,059
- Age
- 3y ago
Aucuu Dual-sided Jewelry Organizer Hanging Hanging Jewelry Organizer Jewelry Roll with Metal Hooks 39 Pockets and 3 Wave-Shaped Hooks Double Side Large Jewelry Holder for Earrings Necklaces Rings
- Price
- £10.22
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 1y ago
Newest
by launch dateViktauy Travel Jewellery Box Mini Jewellery Box for Women Jewellery Organiser Portable Small Jewellery Storage Case for Bracelets Earrings Rings Necklace - Best Gift for Women Girls (Pink)
- Price
- £5.21
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 5mo ago
PNSXING Jewelry Organizer Large-Capacity 3-Tier 72-Grid - Perfect for Earrings Necklaces Rings & Beads (Clear)
- Price
- £8.25
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 7mo ago
Jewellery Box Organizer Case for Women: 4-Layer Jewelry Storage Case with Glass Window Olive Green Leather with Cream Velvet Holder for Ring Necklace Bracelet Brooch Watch Great Gift for Her
- Price
- £23.29
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 8mo ago
VLANDO Travel Jewellery Box PU Leather Travel Jewellery Organiser for Rings Necklaces Bracelets Earring Box Gifts for Women White
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 12mo ago
Jewellery Box Organizer Case for Women: 3-Layer Jewelry Storage Case with Glass Window Olive Green Leather with Cream Velvet Holder for Ring Necklace Bracelet Brooch Watch Great Gift for Her
- Price
- £19.07
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
20 flat
Sellers
36
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
37%
Top 20: 82%
Open market
19%
- SONGMICS50%
- VLANDO10%
- TEIVUL7%
- pickpiff5%
- Voova4%
- LANDICI3%
Demand
Jewellery Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Jewellery Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jewellery box1.9M/yr
- jewellery organiser360K/yr
- jewelry box130K/yr
- jewelry organiser80K/yr
- jewellery storage74K/yr
- large jewellery box87K/yr
- boxes & organisers85K/yr
- jewellery box for women114K/yr
- wooden jewellery box68K/yr
- jewelry boxes for women60K/yr
Reviews and returns
What reviews say buyers love and hate about Jewellery Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Each compartment is small
It was bigger than expected
Poor quality control at the factory most likely
Bad quality
It does feel cheap
Colour Not Quite as Advertised
the colour described online is misleading
Only slightly negative is the colour was different than I expected
A bit pricey
looks so much more expensive than it is
Not worth the money
it is a little flimsy
A bit flimsy and cheap-looking,
Not very strong
Love
good quality light
Excellent Product
Lovely quality and displays my watches just as I wanted
Good value for money
Amazing value
Great deal
Loads of storage
Good storage
Good capacity
Fits all of my jewellery
fit nice
Easy to fit
Exactly as pictured
Just what I needed
As described
Return
1.5% Return rate 65% Fixable by listing
Very small
Each compartment is small
It was bigger than expected
Poor quality control at the factory most likely
Bad quality
It does feel cheap
Colour Not Quite as Advertised
the colour described online is misleading
Only slightly negative is the colour was different than I expected
as it is fake wood
Infested with wood worm
Rough wood
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jewellery Box questions
Answered from the same tracked data.