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Jessie

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Jessie is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£112K/yr224K searches / yr
90-day growth
+87.4%search demand this quarter
Competition
53%top-5 click share · 3 brands · 39 sellers

Flapen Score

Jessie against its category

The dotted line is the Fashion average. Past it, Jessie is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jessie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jessie 224K times last year and spent an estimated £112K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+87.4%
Conversion, latest week
3.5%
Market size, estimated
£112Ka year
Top search term
jessie toy story96K searches a year

02 · Price

A sale here is worth £14.30.

Listings sell for £14.30 on average, from £8.22 to £31.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.30 that is £4K to £7K a year per listing.

Average price
£14.30under the $15 to $100 sweet spot
Price range
£8.22–£31.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #121 within Girls. It carries 321 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
22.6%
Average rank
#121in Girls
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
20

04 · Newcomers

Amazon counts 5 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Jessie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

0%

  • Disney62%
  • Disney Store19%
  • Mattel19%

Demand

Jessie search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Jessie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jessie toy story96K/yr
  • toy story jessie25K/yr
  • jessie43K/yr
  • jessie doll8K/yr
  • jesse18K/yr
  • jessie toy story doll9K/yr
  • toy story jessie doll9K/yr
  • jessy toy story5K/yr
  • jesse toy story7K/yr
  • jessie from toy story3K/yr

Reviews and returns

What reviews say buyers love and hate about Jessie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.16

Voice box broke right away with hardly any play

within 2 weeks it has stopped functioning properly

Within 1 day, the voice box on Jessy doll stopped working

Quality-Overall13%−0.04

Marks everywhere cheaply made

Poor quality

quality is poor for price

Functionality-Overall7%−0.05

Didnt work

it doesnt even work

Audio Quality7%−0.05

Pullstring audio didnt work

Size-Overall7%+1.40

Larger than thought

Bigger than expected

Love

Fun/Entertainment Experience27%+2.09

Perfect toy

Great fun

A simple and yet soo fun toy

Size-Overall16%+1.40

Sizing is accurate

Good Size

the size is good for the kids

Quality-Overall12%−0.04

Really hood quality

Quality

the build quality feels robust enough to survive plenty of active play

Value For Money12%+0.39

worth it

good value in prime deal

Good value

Grip3%+0.18

she is a great size for smaller hands to grip

and feels sturdy enough to handle being carried around everywhere

They are a good size for small hands to hold tightly while running around

Return

0.8% Return rate 29% Fixable by listing

Size-Overall23%▁▇█▄▆▇

Larger than thought

Bigger than expected

Functionality-Overall21%▇█▃▃▅▅

Didnt work

it doesnt even work

Strap/String Quality7%▃█▃▄▁▃
Defective Material/Parts6%▁█▅▆▁▆
Durability5%▅▄▁▆█▃

Voice box broke right away with hardly any play

within 2 weeks it has stopped functioning properly

Within 1 day, the voice box on Jessy doll stopped working

FAQ

Common Jessie questions

Answered from the same tracked data.