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Jessie

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Jessie is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£112K/yr224K searches / yr
90-day growth
+87.4%search demand this quarter
Competition
53%top-5 click share · 3 brands · 39 sellers

Flapen Score

Jessie against its category

The dotted line is the Fashion average. Past it, Jessie is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jessie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jessie 224K times last year and spent an estimated £112K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+87.4%
Conversion, latest week
3.5%
Market size, estimated
£112Ka year
Top search term
jessie toy story96K searches a year

02 · Price

A sale here is worth £14.30.

Listings sell for £14.30 on average, from £8.22 to £31.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.30 that is £4K to £7K a year per listing.

Average price
£14.30under the $15 to $100 sweet spot
Price range
£8.22–£31.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #121 within Girls. It carries 321 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
22.6%
Average rank
#121in Girls
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
20

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Jessie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

0%

  • Disney62%
  • Disney Store19%
  • Mattel19%

Demand

Jessie search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Jessie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jessie toy story96K/yr
  • toy story jessie25K/yr
  • jessie43K/yr
  • jessie doll8K/yr
  • jesse18K/yr
  • jessie toy story doll9K/yr
  • toy story jessie doll9K/yr
  • jessy toy story5K/yr
  • jesse toy story7K/yr
  • jessie from toy story3K/yr

Reviews and returns

What reviews say buyers love and hate about Jessie

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Durability”
0.8%of orders come back
“Voice box broke right away with hardly any play”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jessie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data