Jessie
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Jessie is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £112K/yr224K searches / yr
- 90-day growth
- +87.4%search demand this quarter
- Competition
- 53%top-5 click share · 3 brands · 39 sellers
Flapen Score
Jessie against its category
The dotted line is the Fashion average. Past it, Jessie is stronger. Inside it, weaker.
Market
The Jessie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jessie 224K times last year and spent an estimated £112K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- +87.4%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £112Ka year
- Top search term
- jessie toy story96K searches a year
02 · Price
A sale here is worth £14.30.
Listings sell for £14.30 on average, from £8.22 to £31.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.30 that is £4K to £7K a year per listing.
- Average price
- £14.30under the $15 to $100 sweet spot
- Price range
- £8.22–£31.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #121 within Girls. It carries 321 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 22.6%
- Average rank
- #121in Girls
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 321per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 5 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Jessie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Store Official Jessie Interactive Talking Action Figure Pixars Toy Story 36cm/14 Pull string Cowgirl Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.50
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago

Toy Story - Jessie Buzz & Woody Girls Nightdress Nightie - 4-5 Years 110cm
- Price
- £9.89
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 1y ago

Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Disney Girls Toy Story Jessie Woody Buzz All Over Print Long Pyjamas PJs for Kids (3-4 Years) Pink
- Price
- £10.70
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
Trending
90-day click momentum
Disney Toy Story Jessie Two Piece Set Boxy T Shirt And Skirt Outfit For Girls Pink 6-7 Years
- Price
- £14.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Jessie
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Disney Toy Story Girls Sweatshirt Jessie & Bullseye Girls Jumper Glitter Heart Print Cotton Jumper Pink 4-5 Years
- Price
- £14.71
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Disney Toy Story Girls Jessie Shortie Pyjamas Set Short Sleeve PJ Set with Trousers Pink & Purple Jessie Print Age 5-6 Years
- Price
- £9.96
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch date
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago

Disney Toy Story Girls Knickers Jessie & Lilypad Girls Cotton Knickers Pack Of 5 Kids Underwear Ages 5-6 Years Multicolor
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago

Disney Toy Story Girls Sweatshirt Jessie & Bullseye Girls Jumper Glitter Heart Print Cotton Jumper Pink 4-5 Years
- Price
- £14.71
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Disney62%
- Disney Store19%
- Mattel19%
Demand
Jessie search demand
Weekly searches over the year. Pick a range.
Search terms
Top Jessie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jessie toy story96K/yr
- toy story jessie25K/yr
- jessie43K/yr
- jessie doll8K/yr
- jesse18K/yr
- jessie toy story doll9K/yr
- toy story jessie doll9K/yr
- jessy toy story5K/yr
- jesse toy story7K/yr
- jessie from toy story3K/yr
Reviews and returns
What reviews say buyers love and hate about Jessie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Voice box broke right away with hardly any play
within 2 weeks it has stopped functioning properly
Within 1 day, the voice box on Jessy doll stopped working
Marks everywhere cheaply made
Poor quality
quality is poor for price
Didnt work
it doesnt even work
Pullstring audio didnt work
Larger than thought
Bigger than expected
Love
Perfect toy
Great fun
A simple and yet soo fun toy
Sizing is accurate
Good Size
the size is good for the kids
Really hood quality
Quality
the build quality feels robust enough to survive plenty of active play
worth it
good value in prime deal
Good value
she is a great size for smaller hands to grip
and feels sturdy enough to handle being carried around everywhere
They are a good size for small hands to hold tightly while running around
Return
0.8% Return rate 29% Fixable by listing
Larger than thought
Bigger than expected
Didnt work
it doesnt even work
Voice box broke right away with hardly any play
within 2 weeks it has stopped functioning properly
Within 1 day, the voice box on Jessy doll stopped working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jessie questions
Answered from the same tracked data.









