Jessie
Jessie shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is Jessie profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Jessie is a £112K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Jessie: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +87.4% over the last 90 days and 3.5% of searches end in a purchase.
£112K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Jessie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Store Official Jessie Interactive Talking Action Figure Pixars Toy Story 36cm/14 Pull string Cowgirl Doll Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.50
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago
Toy Story - Jessie Buzz & Woody Girls Nightdress Nightie - 4-5 Years 110cm
- Price
- £9.89
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 1y ago
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Girls Toy Story Jessie Woody Buzz All Over Print Long Pyjamas PJs for Kids (3-4 Years) Pink
- Price
- £10.70
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
Trending
90-day click momentum
Disney Toy Story Jessie Two Piece Set Boxy T Shirt And Skirt Outfit For Girls Pink 6-7 Years
- Price
- £14.64
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Mattel Disney and Pixar Toy Story 5 Interactables Jessie
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Toy Story Girls Sweatshirt Jessie & Bullseye Girls Jumper Glitter Heart Print Cotton Jumper Pink 4-5 Years
- Price
- £14.71
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Disney Toy Story Girls Jessie Shortie Pyjamas Set Short Sleeve PJ Set with Trousers Pink & Purple Jessie Print Age 5-6 Years
- Price
- £9.96
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch dateDisney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
- Price
- £12.77
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 1mo ago
Disney Toy Story Girls Knickers Jessie & Lilypad Girls Cotton Knickers Pack Of 5 Kids Underwear Ages 5-6 Years Multicolor
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
- Price
- £14.12
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
- Price
- £14.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2mo ago
Disney Toy Story Girls Sweatshirt Jessie & Bullseye Girls Jumper Glitter Heart Print Cotton Jumper Pink 4-5 Years
- Price
- £14.71
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Disney62%
- Disney Store19%
- Mattel19%
Jessie demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Jessie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jessie toy story96K/yr
- toy story jessie25K/yr
- jessie43K/yr
- jessie doll8K/yr
- jesse18K/yr
- jessie toy story doll9K/yr
- toy story jessie doll9K/yr
- jessy toy story5K/yr
- jesse toy story7K/yr
- jessie from toy story3K/yr
What reviews say buyers love and hate about Jessie
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Perfect toy”
“Sizing is accurate”
“Really hood quality”
“worth it”
“she is a great size for smaller hands to grip”
What buyers complain about
72% of reviews“Voice box broke right away with hardly any play”
“Marks everywhere cheaply made”
“Didnt work”
“Pullstring audio didnt work”
“Larger than thought”
Jessie return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jessie questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
