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Jersey

Maybe

The average product has only 23 reviews. But shoppers spend an estimated $14K a year here, so Jersey is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£14K/yr214K searches / yr
90-day growth
+47.2%search demand this quarter
Competition
27%top-5 click share · 19 brands · 26 sellers

Flapen Score

Jersey against its category

The dotted line is the Fashion average. Past it, Jersey is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jersey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jersey 214K times last year and spent an estimated £14K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+47.2%
Conversion, latest week
0.5%
Market size, estimated
£14Ka year
Peak month
July3.4× the quietest month
Top search term
jersey73K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £2.90 to £74.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £13.05 that is £0 to £1K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£2.90–£74.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,090 within Tops, T-Shirts & Shirts. It carries 23 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
7.0%
Average rank
#1,090in Tops, T-Shirts & Shirts
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
23per listing
Listings tracked
93

04 · Newcomers

1 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Jersey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£280£560£840£1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

26

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

27%

Top 20: 57%

Open market

16%

  • Zidoley27%
  • GORGLITTER18%
  • Zaitun15%
  • Lang Horn9%
  • Nicoxijia8%
  • Navneet7%
  • Open — no brand owns it (13 brands, 16%)

Demand

Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Jersey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jersey73K/yr
  • jersey tops for women47K/yr
  • red jersey8K/yr
  • jersey top12K/yr
  • womens jersey tops7K/yr
  • jerseys7K/yr
  • jersey shirt7K/yr
  • billie eilish jersey4K/yr
  • football jersey women5K/yr
  • black jersey5K/yr

Reviews and returns

What reviews say buyers love and hate about Jersey

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
5.9%of orders come back
“size up”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jersey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data