Skip to content

Jersey

Jersey shows a thin review moat (23 avg reviews), but a small market ($14K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 3Growth 67Conversion 6Competition 88Returns 22Price range 81Avg price 59Brand share 47Review moat 99Quality gap 79
This niche Category average

Is Jersey profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jersey is a £14K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.

Jersey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +47.2% over the last 90 days and 0.5% of searches end in a purchase.

£14K

revenue / yr

Units sold / yr1K
Search volume / yr+47.2%214K
Conversion rate0.5%
Avg price£13.05

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers19 · 26
Top-5 product click share27%
Open market23%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 93 products

Sponsored placement90%
New entrants (1y)37· 1 succeeded
Avg rating4.2★
Avg reviews23

Top Jersey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

£0£280£560£840£1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

26

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

27%

Top 20: 57%

Open market

16%

  • Zidoley27%
  • GORGLITTER18%
  • Zaitun15%
  • Lang Horn9%
  • Nicoxijia8%
  • Navneet7%
  • Open — no brand owns it (13 brands, 16%)

Jersey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR0.5%Products93Brands19Top 5 Brands77%OOS Rate7.0%Rating4.2★Reviews23Avg BSR#1,090
12K8KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Top Jersey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jersey73K/yr
  • jersey tops for women47K/yr
  • red jersey8K/yr
  • jersey top12K/yr
  • womens jersey tops7K/yr
  • jerseys7K/yr
  • jersey shirt7K/yr
  • billie eilish jersey4K/yr
  • football jersey women5K/yr
  • black jersey5K/yr

What reviews say buyers love and hate about Jersey

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Size-Overall24%

Sizing is accurate

Quality-Overall13%

Good quality oversized tshirt

Value For Money9%

Ah well, theyre cheap

Breathability5%

breathable

Comfort-Overall5%

was so comfortable

What buyers complain about

73% of reviews
Size-Overall30%

size up

Material Quality24%

Cheap material

Color5%

Not the colour as described

Comfort-Overall4%

really needed a bit more length to feel comfortable

Thickness3%

The one thing that struck me about this shirt was how thin it was

Jersey return rate & reasons

Why buyers send it back, as a share of all return requests.

5.9%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Material Quality
6%
3Quality-Overall
5%
4Length
3%
5Color
2%

Common Jersey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jersey 51/100 on Amazon United Kingdom — Worth a look. The niche generates £14K/yr across 93 tracked products. 1 of 37 products launched in the last 360 days are still selling. Search demand moved +47.2% over the last 90 days.
Search demand for Jersey on Amazon United Kingdom peaks in Jul–Aug, where the busiest month runs 3.4× the quietest.