Skip to content

Jersey

Maybe

The average product has only 23 reviews. But shoppers spend only $14K a year here, so Jersey is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£14K/yr214K searches / yr
90-day growth
+47.2%search demand this quarter
Competition
27%top-5 click share · 19 brands · 26 sellers

Flapen Score

Jersey against its category

The dotted line is the Fashion average. Past it, Jersey is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jersey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jersey 214K times last year and spent an estimated £14K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+47.2%
Conversion, latest week
0.5%
Market size, estimated
£14Ka year
Peak month
July3.4× the quietest month
Top search term
jersey73K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £2.90 to £74.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £13.05 that is £0 to £1K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£2.90–£74.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,090 within Tops, T-Shirts & Shirts. It carries 23 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
7.0%
Average rank
#1,090in Tops, T-Shirts & Shirts
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
23per listing
Listings tracked
93

04 · Newcomers

Amazon counts 1 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Jersey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£280£560£840£1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

26

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

27%

Top 20: 57%

Open market

16%

  • Zidoley27%
  • GORGLITTER18%
  • Zaitun15%
  • Lang Horn9%
  • Nicoxijia8%
  • Navneet7%
  • Open — no brand owns it (13 brands, 16%)

Demand

Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Jersey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jersey73K/yr
  • jersey tops for women47K/yr
  • red jersey8K/yr
  • jersey top12K/yr
  • womens jersey tops7K/yr
  • jerseys7K/yr
  • jersey shirt7K/yr
  • billie eilish jersey4K/yr
  • football jersey women5K/yr
  • black jersey5K/yr

Reviews and returns

What reviews say buyers love and hate about Jersey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%+0.53

size up

Very small sizes

it is oversized

Material Quality24%−0.50

Cheap material

I dont really like the material it is made out of

Low quality material

Color5%−0.08

Not the colour as described

Its purple never been royal blue now doesnt suit the theme I needed it for

Comfort-Overall4%+0.20

really needed a bit more length to feel comfortable

I find it feels a bit uncomfortable against my skin

Thickness3%

The one thing that struck me about this shirt was how thin it was

I'm giving four stars because the material is much thinner than I expected

The material is thinner than I expected

Love

Size-Overall24%+0.53

Sizing is accurate

Fit so well

Good with baggy jeans

Quality-Overall13%+1.58

Good quality oversized tshirt

Good quality

Fab top quality for the money

Value For Money9%+0.33

Ah well, theyre cheap

I would say that its okay priced

Great value

Breathability5%+0.62

breathable

The design makes the shirt very breathable

Good fit with room to breathe

Comfort-Overall5%+0.20

was so comfortable

It works well for relaxed

comfortable to wear

Return

5.9% Return rate 81% Fixable by listing

Size-Overall73%▄▆█▇▇▇

size up

Very small sizes

it is oversized

Material Quality6%▁▄▁█▅▅

Cheap material

I dont really like the material it is made out of

Low quality material

Quality-Overall5%▁▁▁▆█▅

Terrible quality

just not the best quality

Length3%▁█▂▁▂▁
Color2%█▁▁▂▁▁

Not the colour as described

Its purple never been royal blue now doesnt suit the theme I needed it for

FAQ

Common Jersey questions

Answered from the same tracked data.