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Jazz Shoes

Fail

An estimated 10.4% of orders come back, so Jazz Shoes is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£38K/yr509K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
48%top-5 click share · 10 brands · 16 sellers

Flapen Score

Jazz Shoes against its category

The dotted line is the Fashion average. Past it, Jazz Shoes is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jazz Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jazz Shoes 509K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Demand peaks in Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.6%
Market size, estimated
£38Ka year
Peak month
September2.3× the quietest month
Top search term
jazz shoes171K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £8.48 to £21.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.99 that is £1K to £3K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£8.48–£21.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
10.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #15 within Girls. It carries 260 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#15in Girls
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
260per listing
Listings tracked
34

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jazz Shoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

16

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 85%

Open market

8%

  • Capra Falconeri37%
  • TOROMAX17%
  • iKelpie13%
  • Asyusyu9%
  • ISMUN8%
  • BAVA8%
  • Open — no brand owns it (4 brands, 8%)

Demand

Jazz Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.3×

Search terms

Top Jazz Shoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jazz shoes171K/yr
  • dance shoes108K/yr
  • jazz shoes girls59K/yr
  • black jazz shoes29K/yr
  • girls jazz shoes13K/yr
  • kids jazz shoes15K/yr
  • black dance shoes12K/yr
  • split sole jazz shoes13K/yr
  • jazz shoes size 512K/yr
  • black jazz shoes kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Jazz Shoes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
10.4%of orders come back
“had to send them back as not true to size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jazz Shoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data