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Jazz Shoes

Fail

Returns run at 10.4% of orders, so Jazz Shoes is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£38K/yr509K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
48%top-5 click share · 10 brands · 16 sellers

Flapen Score

Jazz Shoes against its category

The dotted line is the Fashion average. Past it, Jazz Shoes is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jazz Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jazz Shoes 509K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Demand peaks in Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.6%
Market size, estimated
£38Ka year
Peak month
September2.3× the quietest month
Top search term
jazz shoes171K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £8.48 to £21.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.99 that is £1K to £3K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£8.48–£21.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
10.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #15 within Girls. It carries 260 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#15in Girls
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
260per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jazz Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

8%

  • Capra Falconeri37%
  • TOROMAX17%
  • iKelpie13%
  • Asyusyu9%
  • ISMUN8%
  • BAVA8%
  • Open — no brand owns it (4 brands, 8%)

Demand

Jazz Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.3×

Search terms

Top Jazz Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jazz shoes171K/yr
  • dance shoes108K/yr
  • jazz shoes girls59K/yr
  • black jazz shoes29K/yr
  • girls jazz shoes13K/yr
  • kids jazz shoes15K/yr
  • black dance shoes12K/yr
  • split sole jazz shoes13K/yr
  • jazz shoes size 512K/yr
  • black jazz shoes kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Jazz Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+0.72

had to send them back as not true to size

Big fitting

Small

Material Quality17%−0.17

Incorrect material

Quality-Overall8%−0.06

The shape, quality is horrible

Value For Money8%−0.08

Waste of money

Shape/Style8%−0.08

The shape, quality is horrible

Love

Size-Overall32%+0.72

Good fit

True to size

Perfect fit

Comfort-Overall27%+2.72

Comfortable

Perfect and really comfortable for grand daughters dance class

Look comfortable not yet danced in

Quality-Overall14%−0.06

Good quality and arrived on time

High quality and very easy to put on

Quality of the shoe is good

Soft Feel9%

These shoes feel soft and durable and were a great value for money

Weight Light5%−0.01

Light weight, decent for the price

Return

10.4% Return rate 85% Fixable by listing

Size-Overall68%▇███▇▇

had to send them back as not true to size

Big fitting

Small

Feet Fit11%▇▆▅█▇▆
Width6%▅▂▃▃█▇
Quality-Overall2%▁▃▂█▅▂

The shape, quality is horrible

Material Quality2%▁█▅▆▅▃

Incorrect material

FAQ

Common Jazz Shoes questions

Answered from the same tracked data.