Skip to content

Jaw

Maybe

The top 5 products take only 32% of clicks. But shoppers spend only $48K a year here, so Jaw is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£48K/yr174K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
32%top-5 click share · 32 brands · 107 sellers

Flapen Score

Jaw against its category

The dotted line is the Fashion average. Past it, Jaw is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jaw 174K times last year and spent an estimated £48K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
1.9%
Market size, estimated
£48Ka year
Peak month
August19.0× the quietest month
Top search term
jaws merchandise53K searches a year

02 · Price

A sale here is worth £14.34.

Listings sell for £14.34 on average, from £3.31 to £46.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.34 that is £0 to £1K a year per listing.

Average price
£14.34under the $15 to $100 sweet spot
Price range
£3.31–£46.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #4,349 within Nightwear. It carries 717 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
79%
Out of stock, average day
12.7%
Average rank
#4,349in Nightwear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
717per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Jaw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

107

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

32%

Top 20: 66%

Open market

33%

  • Jaws27%
  • TruffleShuffle18%
  • Cloud City 711%
  • RONOMO4%
  • TUBBZ4%
  • TBGENIUS3%

Demand

Jaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 19.0×

Search terms

Top Jaw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jaws merchandise53K/yr
  • jaws t shirt16K/yr
  • jaws gifts9K/yr
  • jaws 50th anniversary merchandise11K/yr
  • jaws tshirt15K/yr
  • jaws t shirts for men5K/yr
  • jaws toys5K/yr
  • jaws memorabilia6K/yr
  • jaws shirt3K/yr
  • jaws 50th anniversary52K/yr

Reviews and returns

What reviews say buyers love and hate about Jaw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.12

Terrible fit

loose even when zipped up

more like an extra small

Water Resistance11%+0.27

Makes people afraid to go back in the water

Adhesion/Stickiness6%−0.02

It even sticks to itself as you unpack the shirt

Thin4%

Only issue is it's a little thin

Stitch/Finish/Polish4%−0.01

Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam

Love

Quality-Overall26%+2.25

well made

Nice quality shirt

Great quality

Gifting Purpose16%+0.74

Cool gift

Great presents

Fun christmas present, looked great and was well received

Size-Overall13%−0.12

The arms and legs fit perfect

Great fit

a teeny tiny bit snug for my liking

Print Quality11%+0.96

With fantastic bright print

Brilliant print and looks great in a frame

Excellent print quality

Design-Overall9%−0.05

The design is great

Beautiful art and novel gameplay mechanic

I love the design and the detail included in both the box and the pin

Return

1.9% Return rate 82% Fixable by listing

Size-Overall76%▇▆▇█▇▇

Terrible fit

loose even when zipped up

more like an extra small

Quality-Overall3%▅▁▁▁▅█
Material Quality2%▁█▄▁▁▁
Smell2%▁▁█▁▁▁
Comfort-Overall2%██▁▁▁▁

FAQ

Common Jaw questions

Answered from the same tracked data.