jaw
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£3.31–£46.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good716.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.34avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 174K searches
According to Flapen's Amazon United Kingdom niche tracking, jaw is a £48K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
jaw market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #4,349
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 64%
- Out of stock
- 12.7%
- Avg brand age
- 42 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
107
Top-5 brand share
64%
Top 20: 92%
Top-5 click share
32%
Top 20: 66%
Open market
33%
- Jaws27%
- TruffleShuffle18%
- Cloud City 711%
- RONOMO4%
- TUBBZ4%
- TBGENIUS3%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +20.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 19.0×
Top jaw search terms
- jaws merchandise53K/yr
- jaws t shirt16K/yr
- jaws gifts9K/yr
- jaws 50th anniversary merchandise11K/yr
- jaws tshirt15K/yr
- jaws t shirts for men5K/yr
- jaws toys5K/yr
- jaws memorabilia6K/yr
- jaws shirt3K/yr
- jaws 50th anniversary52K/yr
Top jaw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jaws Quints Shark Fishing Mens T-Shirt Navy Blue
Cloud City 7£14.334.5★94 rev
Jaws All Over Print Lounge Pants Black
TruffleShuffle£20.045.0★3 rev
Jaws All Over Print Lounge Pants Black
TruffleShuffle£19.535.0★3 rev
Jaws Oversize Poster T-Shirt
Jaws£14.484.3★75 rev
Jaws Pulp Attack Comic Cover T-Shirt
Jaws£14.234.8★159 rev
Newest
by launch date
Goodstoworld Hawaii Shirt Men Shark Cat 3D Printed Funny Ugly Beer Rave Loud Funky Bad Taste Shot Casual Summer Crazy Stag Shirt Holiday Party XXL
Goodstoworld£16.4941 rev
Weird Fish Hey Teacher Back Print Artist T-Shirt Black Size XL
Weird Fish£15.6713 rev
Jaws All Over Print Lounge Pants Black
TruffleShuffle£20.043 rev
Jaws All Over Print Lounge Pants Black
TruffleShuffle£19.533 rev
Jaws All Over Print Lounge Pants Black
TruffleShuffle£19.913 rev
Trending
90-day click momentum
Reality Glitch Mens Hattori Hanzo T-Shirt (XXX-Large Burgundy)
Reality Glitch£13.324.3★
King Kameha Classic Modern Hawaiian-Shirt for Men Front-Pocket Casual Aloha-Shirts Maori-Wedding Black L
King Kameha£16.644.2★
Jaws Distressed Movie Poster Natural T Shirt Beige
TruffleShuffle£23.950.0★
Jaws Mens Movie Poster T Shirt Grey (Grey Marl Spo) M UK
Jaws£10.054.4★
Goodstoworld Hawaii Shirt Men Shark Cat 3D Printed Funny Ugly Beer Rave Loud Funky Bad Taste Shot Casual Summer Crazy Stag Shirt Holiday Party XXL
Goodstoworld£16.494.6★
What buyers say about jaw
What buyers praise and complain about, mined from review topics.What buyers love
“well made”
“Cool gift”
“The arms and legs fit perfect”
“With fantastic bright print”
“The design is great”
“Good value for money”
“Cosy and warm”
“Made us laugh”
“comfortable to wear”
“As expected”
What buyers complain about
“Terrible fit”
“Makes people afraid to go back in the water”
“It even sticks to itself as you unpack the shirt”
“Only issue is it's a little thin”
“Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam”
Top return reasons
Common questions
- Is jaw profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 58 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the jaw niche?
- 32 brands and 107 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in jaw?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Adhesion/Stickiness. The return rate is 1.9%.
- When does demand for jaw peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 19.0× the quietest.
- What does it cost to enter the jaw niche?
- Listings span £3.31–£46.40; the average listing price is £14.34 (sweet spot $15–$100). The average incumbent carries 717 reviews — the moat a new listing must climb.