How competitive is the Jaw niche on Amazon United Kingdom?

32 brands and 107 sellers compete in Jaw on Amazon United Kingdom. The top 5 Jaw products take 32% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Jaw?

Jaw buyers on Amazon United Kingdom complain most about Size-Overall, Water Resistance, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 1.9%.

What does it cost to enter the Jaw niche?

Jaw sells for £14.34 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.31–£46.40. The average incumbent carries 717 reviews — the moat a new listing must climb.

Jaw

Jaw shows a fragmented shelf (top 5 take 32% of clicks), but a small market ($48K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Jaw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jaw is a £48K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 52/100.

Jaw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.8% over the last 90 days and 1.9% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr3K

Search volume / yr+20.8%174K

Conversion rate1.9%

Avg price£14.34

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers32 · 107

Top-5 product click share32%

Open market36%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 58 products

Top Jaw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jaws Quints Shark Fishing Mens T-Shirt Navy Blue

Price: £14.33
Rating: 4.5/5
Reviews: 94
Age: 8y ago

Jaws All Over Print Lounge Pants Black

Price: £20.04
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Jaws All Over Print Lounge Pants Black

Price: £19.53
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Jaws Oversize Poster T-Shirt

Price: £14.48
Rating: 4.3/5
Reviews: 75
Age: 5y ago

Jaws Pulp Attack Comic Cover T-Shirt

Price: £14.23
Rating: 4.8/5
Reviews: 159
Age: 5y ago

Newest

by launch date

Goodstoworld Hawaii Shirt Men Shark Cat 3D Printed Funny Ugly Beer Rave Loud Funky Bad Taste Shot Casual Summer Crazy Stag Shirt Holiday Party XXL

Price: £16.49
Rating: 4.6/5
Reviews: 41
Age: 5mo ago

Weird Fish Hey Teacher Back Print Artist T-Shirt Black Size XL

Price: £15.67
Rating: 4.6/5
Reviews: 13
Age: 11mo ago

Jaws All Over Print Lounge Pants Black

Price: £20.04
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Jaws All Over Print Lounge Pants Black

Price: £19.53
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Jaws All Over Print Lounge Pants Black

Price: £19.91
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

107

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

32%

Top 20: 66%

Open market

33%

Jaws27%
TruffleShuffle18%
Cloud City 711%
RONOMO4%
TUBBZ4%
TBGENIUS3%

Jaw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR1.9%Products58Brands32Top 5 Brands64%OOS Rate12.7%Rating4.6★Reviews717Avg BSR#4,349

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 19.0×

Top Jaw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jaws merchandise53K/yr +13.2%1.0% conv.
jaws t shirt16K/yr +129.8%1.8% conv.
jaws gifts9K/yr +6.3%1.6% conv.
jaws 50th anniversary merchandise11K/yr +32.3%0.4% conv.
jaws tshirt15K/yr -23.5%1.2% conv.
jaws t shirts for men5K/yr +44.7%1.1% conv.
jaws toys5K/yr +4.8%0.0% conv.
jaws memorabilia6K/yr -21.5%0.3% conv.
jaws shirt3K/yr +106.5%0.8% conv.
jaws 50th anniversary52K/yr -64.5%0.2% conv.

What reviews say buyers love and hate about Jaw

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall26%

“well made”

Gifting Purpose16%

“Cool gift”

Size-Overall13%

“The arms and legs fit perfect”

Print Quality11%

“With fantastic bright print”

Design-Overall9%

“The design is great”

What buyers complain about

64% of reviews

Size-Overall40%

“Terrible fit”

Water Resistance11%

“Makes people afraid to go back in the water”

Adhesion/Stickiness6%

“It even sticks to itself as you unpack the shirt”

Thin4%

“Only issue is it's a little thin”

Stitch/Finish/Polish4%

“Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam”

Jaw return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

76%

2Quality-Overall

3Material Quality

4Smell

5Comfort-Overall

Common Jaw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jaw 52/100 on Amazon United Kingdom — Worth a look. The niche generates £48K/yr across 58 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +20.8% over the last 90 days.