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Jar of Fucks

Fail

Prices span $4.27–$9.66, mostly outside the sweet spot, so Jar of Fucks is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£5K/yr11K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
72%top-5 click share · 12 brands · 19 sellers

Flapen Score

Jar of Fucks against its category

The dotted line is the Fashion average. Past it, Jar of Fucks is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jar of Fucks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jar of Fucks 11K times last year and spent an estimated £5K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
6.5%
Market size, estimated
£5Ka year
Peak month
December9.1× the quietest month
Top search term
jar of fucks7K searches a year

02 · Price

A sale here is worth £6.50.

Listings sell for £6.50 on average, from £4.27 to £9.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £6.50 that is £0 to £650 a year per listing.

Average price
£6.50under the $15 to $100 sweet spot
Price range
£4.27–£9.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£650
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #621 within Luggage & Travel Gear. It carries 81 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
88%
Out of stock, average day
18.3%
Average rank
#621in Luggage & Travel Gear
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Jar of Fucks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£483£967£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • WINUSD46%
  • Bojueshaw16%
  • Anruzon11%
  • Kaempe5%
  • Himozoo5%
  • Urban Eccentric3%
  • Open — no brand owns it (6 brands, 14%)

Demand

Jar of Fucks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.1×

Reviews and returns

What reviews say buyers love and hate about Jar of Fucks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.07

Cheap looking tat now

Drop in quality and size

Completely inferior quality

Stitch/Finish/Polish50%−0.12

Not the same stitched quality as previous bags

Love

Gifting Purpose40%+3.10

Gift

Love it, excellent gift

Ideal gift

Quality-Overall30%−0.07

Great product

Well made

Value For Money20%+1.24

not a bad price considering the enjoyment they brought to my friends

Fun/Entertainment Experience10%+0.56

Fun item

Great fun idea

FAQ

Common Jar of Fucks questions

Answered from the same tracked data.