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January Birthstone Gifts

Fail

Demand is soft, at -67.3% this quarter, so January Birthstone Gifts is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£25K/yr59K searches / yr
90-day growth
-67.3%search demand this quarter
Competition
88%top-5 click share · 6 brands · 10 sellers

Flapen Score

January Birthstone Gifts against its category

The dotted line is the Fashion average. Past it, January Birthstone Gifts is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The January Birthstone Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for January Birthstone Gifts 59K times last year and spent an estimated £25K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-67.3%
Conversion, latest week
2.2%
Market size, estimated
£25Ka year
Peak month
January26.4× the quietest month
Top search term
garnet necklace15K searches a year

02 · Price

A sale here is worth £18.98.

Listings sell for £18.98 on average, from £4.24 to £40.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £18.98 that is £0 to £2K a year per listing.

Average price
£18.98inside the $15 to $100 sweet spot
Price range
£4.24–£40.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,425 within Jewellery. It carries 467 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#1,425in Jewellery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top January Birthstone Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • LOCIBLO56%
  • Farfume18%
  • Philip Jones10%
  • Bountiful Harvest7%
  • FANCIME5%
  • MOTIBACK4%
  • Open — no brand owns it (0%)

Demand

January Birthstone Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 26.4×

Search terms

Top January Birthstone Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garnet necklace15K/yr
  • garnet11K/yr
  • january birthstone necklace5K/yr
  • garnet jewellery for women9K/yr
  • january birthstone gifts14K/yr
  • january birthstone4K/yr

Reviews and returns

What reviews say buyers love and hate about January Birthstone Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Precious Gemstone100%

but it plastic, no a stone unfortunately

Plastic bracelet not stone

Love

Quality-Overall50%

WELL MADE BRACELET

Good product

Precious Gemstone33%

Beautiful small crystal bracelet

Color17%

DEEP RICH RED

Return

1.8% Return rate 67% Fixable by listing

Size-Overall44%█▁▁▁▁█
Advertised Vs Actual Product11%▁▁█▁▁▁
Metal Authenticity11%▁█▁▁▁▁
Material Quality11%▁▁▁▁▁█
Color11%█▁▁▁▁▁

FAQ

Common January Birthstone Gifts questions

Answered from the same tracked data.