Is jackets for women uk profitable to sell on Amazon United Kingdom?

The niche generates £154K/yr across 369 tracked products. 1 of 68 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the jackets for women uk niche?

89 brands and 170 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in jackets for women uk?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 6.5% — above our launch gate.

When does demand for jackets for women uk peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 6.6× the quietest.

What does it cost to enter the jackets for women uk niche?

Listings span £6.84–£61.68; the average listing price is £23.69 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.

jackets for women uk

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible£23.69

avg listing price — sweet spot $15–$100

Price range

Great£6.84–£61.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,346.61

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£154K

£154K/yr · 4.1M searches

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United Kingdom niche tracking, jackets for women uk is a £154K/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

jackets for women uk market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £118K–£142K; units × avg price
Conversion rate: 0.2%
Avg BSR: #79
Page quality: 0%
Prime: 76%
Sponsored: 85%
Out of stock: 11.5%
Avg brand age: 46 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

89 falling

Sellers

170

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

Top 20: 22%

Open market

70%

33,000ft8%
Regatta5%
989Zé ENZO5%
Vetinee4%
Zeagoo4%
Imily Bela4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Open Trend

Top jackets for women uk search terms

womens jackets629K/yr -57.5%0.0% conv.
denim jackets women177K/yr +61.0%0.3% conv.
jackets for women uk415K/yr -36.3%0.0% conv.
womens coats834K/yr -57.9%0.0% conv.
summer jackets for women uk84K/yr +105.7%0.1% conv.
fleece jacket women354K/yr -44.1%0.2% conv.
ladies jackets187K/yr -25.3%0.1% conv.
womens jacket214K/yr -38.0%0.1% conv.
mountain warehouse women176K/yr -11.5%0.0% conv.
regatta waterproof jacket womens187K/yr -20.8%0.3% conv.

All search terms

Top jackets for women uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (M Black)

989Zé ENZO£19.794.1★235 rev

Pretty Attitude Womens Classic Plain Bomber Zipper Jacket Ladies Balloon Sleeve Elegant Full Zip Lightweight Winter Warm Short Coats (UK Numeric 12 14 Regular Regular Cream)

Pretty Attitude£13.853.9★27 rev

33 000ft Womens Softshell Jacket Waterproof Windproof Coat Functional Lightweight Windbreaker Ladies Breathable Outdoor Jacket with Hood for Running Cycling Hiking Black DE36/UK10

33,000ft£32.284.4★163 rev

989Zé ENZO Womens Designer Denim Jacket Ladies Stretch Casual Button Up Western Classic Jeans Coat (M Light Blue)

989Zé ENZO£19.014.1★235 rev

33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Beige 3XL/20-22

33,000ft£27.144.3★2,303 rev

Newest

by launch date

Pretty Attitude Womens Classic Plain Bomber Zipper Jacket Ladies Balloon Sleeve Elegant Full Zip Lightweight Winter Warm Short Coats (UK Numeric 12 14 Regular Regular Cream)

Pretty Attitude£13.8527 rev

1mo ago

WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear

WERFORU£21.6954 rev

9mo ago

WERFORU Womens Faux Suede Bomber Jacket Casual Pilot Coat Oversized Spring Fall Batwing Long Sleeve Streetwear Outwear

WERFORU£21.8754 rev

9mo ago

HOTOUCH Jackets for Women Button Up Short Casual Jackets Ladies Light Bomber Jacket Cropped Corduroy Jacket Outdoor Coat Shacket Black Size 10

HOTOUCH£19.45215 rev

1y ago

sandbank Womens Button Down Distressed Leopard Print Denim Jacket Washed Long Sleeve Ripped Cheetah Jean Coat Outerwear Z-Leopard print UK 18 Size Tag 3XL

sandbank£23.52521 rev

1y ago

What buyers say about jackets for women uk

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fits Like a glove”

Quality-Overall15%

“It seems well made”

Value For Money10%

“Good value for money”

Warmth7%

“which also keeps you warm”

Weight Light7%

“Lightweight and comfortable”

Color4%

“The colour is bright”

Water Resistance4%

“Definitely waterproof”

Comfort-Overall4%

“so comfortable”

Material Quality3%

“The material feels durable”

Soft Feel2%

“The material is soft”

What buyers complain about

Size-Overall26%

“far too tight”

Quality-Overall7%

“Poor quality”

Water Resistance4%

“NOT WATERPROOF”

Thickness4%

“not thick”

Advertised Vs Actual Product2%

“Not like picture”

Color2%

“Would have liked a lighter colour”

Thin2%

“Thin material”

Value For Money2%

“I think its overpriced”

Material Quality2%

“Didn't look like good quality material”

Arm Fit2%

“Arms come up very short”

Top return reasons

Size-Overall60%

Color7%

Quality-Overall4%

Material Quality4%

Length3%

Arm Fit3%

Sleeve Fit3%

Thin3%

Shape/Style2%