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Jackets for Women Uk

Maybe

The top 5 products take only 9% of clicks. But buyers convert on only 0.2% of searches, so Jackets for Women Uk is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£154K/yr4.1M searches / yr
90-day growth
-31.3%search demand this quarter
Competition
9%top-5 click share · 89 brands · 170 sellers

Flapen Score

Jackets for Women Uk against its category

The dotted line is the Fashion average. Past it, Jackets for Women Uk is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jackets for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jackets for Women Uk 4.1M times last year and spent an estimated £154K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
0.2%
Market size, estimated
£154Ka year
Peak month
November6.6× the quietest month
Top search term
womens jackets629K searches a year

02 · Price

A sale here is worth £23.69.

Listings sell for £23.69 on average, from £6.84 to £61.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £23.69 that is £0 to £2K a year per listing.

Average price
£23.69inside the $15 to $100 sweet spot
Price range
£6.84–£61.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #79 within Sport Specific Clothing. It carries 1,347 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
76%
Out of stock, average day
11.5%
Average rank
#79in Sport Specific Clothing
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,347per listing
Listings tracked
369

04 · Newcomers

Amazon counts 1 of last year's 68 launches as successful.

68 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
68
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Jackets for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

89 falling

Sellers

170

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

9%

Top 20: 22%

Open market

70%

  • 33,000ft8%
  • Regatta5%
  • 989Zé ENZO5%
  • Vetinee4%
  • Zeagoo4%
  • Imily Bela4%

Demand

Jackets for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Jackets for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens jackets629K/yr
  • denim jackets women177K/yr
  • jackets for women uk415K/yr
  • womens coats834K/yr
  • summer jackets for women uk84K/yr
  • fleece jacket women354K/yr
  • ladies jackets187K/yr
  • womens jacket214K/yr
  • mountain warehouse women176K/yr
  • regatta waterproof jacket womens187K/yr

Reviews and returns

What reviews say buyers love and hate about Jackets for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.27

far too tight

Too big

Small in size

Quality-Overall7%+0.27

Poor quality

not very well made

Feels cheap quality

Water Resistance4%−0.09

NOT WATERPROOF

got absolutely soaked through when the rain hit us

no waterproofing at all

Thickness4%−0.04

not thick

not as thick or as warm as the pic showed

thought it thin material size was ok

Advertised Vs Actual Product2%−0.04

Not like picture

Basically false advertising

Not as advertised

Love

Size-Overall20%+0.27

Fits Like a glove

Fits Perfect

The fit is comfortable

Quality-Overall15%+0.27

It seems well made

The product itself is really good as described

Best quality

Value For Money10%+0.55

Good value for money

Excellent value for money

Excellent price

Warmth7%+0.34

which also keeps you warm

Warm jacket

Cozy and warm

Weight Light7%+1.29

Lightweight and comfortable

this coat is amazing, very lightweight

Really lightweight so is handy to carry about in small pouch

Return

6.5% Return rate 85% Fixable by listing

Size-Overall60%████▇█

far too tight

Too big

Small in size

Color7%▅▇▆█▇▆

Would have liked a lighter colour

not as ordered in picture its completely black

Colour not as expected

Quality-Overall4%▆▇▅▆█▆

Poor quality

not very well made

Feels cheap quality

Material Quality4%▆▄▆██▇

Didn't look like good quality material

cheap thin material

Causing a fold in material

Length3%▇▄▇█▆▆

FAQ

Common Jackets for Women Uk questions

Answered from the same tracked data.