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Jackets for Women Uk

Jackets for Women Uk shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 33Growth 9Conversion 2Competition 98Returns 20Price range 83Avg price 95Brand share 96Review moat 54Quality gap 78
This niche Category average

Is Jackets for Women Uk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jackets for Women Uk is a £154K/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Jackets for Women Uk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -31.3% over the last 90 days and 0.2% of searches end in a purchase.

£154K

revenue / yr

Units sold / yr6K
Search volume / yr-31.3%4.1M
Conversion rate0.2%
Avg price£23.69

Who owns the niche?

The top 5 brands hold 33% of demand, so 67% of the market is open.

67%

open market share

Brands · sellers89 · 170
Top-5 product click share9%
Open market67%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 369 products

Sponsored placement85%
New entrants (1y)68· 1 succeeded
Avg rating4.3★
Avg reviews1,347

Top Jackets for Women Uk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

89 falling

Sellers

170

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

9%

Top 20: 22%

Open market

70%

  • 33,000ft8%
  • Regatta5%
  • 989Zé ENZO5%
  • Vetinee4%
  • Zeagoo4%
  • Imily Bela4%

Jackets for Women Uk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.1MCVR0.2%Products369Brands89Top 5 Brands33%OOS Rate11.5%Rating4.3★Reviews1,347Avg BSR#79
250K150KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Top Jackets for Women Uk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • womens jackets629K/yr
  • denim jackets women177K/yr
  • jackets for women uk415K/yr
  • womens coats834K/yr
  • summer jackets for women uk84K/yr
  • fleece jacket women354K/yr
  • ladies jackets187K/yr
  • womens jacket214K/yr
  • mountain warehouse women176K/yr
  • regatta waterproof jacket womens187K/yr

What reviews say buyers love and hate about Jackets for Women Uk

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Size-Overall20%

Fits Like a glove

Quality-Overall15%

It seems well made

Value For Money10%

Good value for money

Warmth7%

which also keeps you warm

Weight Light7%

Lightweight and comfortable

What buyers complain about

54% of reviews
Size-Overall26%

far too tight

Quality-Overall7%

Poor quality

Water Resistance4%

NOT WATERPROOF

Thickness4%

not thick

Advertised Vs Actual Product2%

Not like picture

Jackets for Women Uk return rate & reasons

Why buyers send it back, as a share of all return requests.

6.5%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Color
7%
3Quality-Overall
4%
4Material Quality
4%
5Length
3%

Common Jackets for Women Uk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jackets for Women Uk 52/100 on Amazon United Kingdom — Worth a look. The niche generates £154K/yr across 369 tracked products. 1 of 68 products launched in the last 360 days are still selling. Search demand moved -31.3% over the last 90 days.
Search demand for Jackets for Women Uk on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 6.6× the quietest.