How competitive is the Jackets for Men Uk niche on Amazon United Kingdom?

47 brands and 121 sellers compete in Jackets for Men Uk on Amazon United Kingdom. The top 5 Jackets for Men Uk products take 15% of clicks and its top 5 brands hold 41% of demand.

What does it cost to enter the Jackets for Men Uk niche?

Jackets for Men Uk sells for £28.50 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.46–£74.82. The average incumbent carries 1,507 reviews — the moat a new listing must climb.

Jackets for Men Uk

weak search conversion (0.1%) — Jackets for Men Uk doesn't clear our bar today.

Signals No Dominant Brand High Returns

Flapen Score

Skip it

This niche Category average

Is Jackets for Men Uk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jackets for Men Uk is a £29K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 47/100.

Jackets for Men Uk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.8% over the last 90 days and 0.1% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr4K

Search volume / yr-43.8%2.0M

Conversion rate0.1%

Avg price£28.50

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers47 · 121

Top-5 product click share15%

Open market59%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 165 products

Top Jackets for Men Uk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

TACVASEN Men Jacket Lightweight Sportwear Bomber Windbreaker Casual Jackets

Price: £26.56
Rating: 4.3/5
Reviews: 2,032
Age: 6y ago

MERCIYD Mens Transition Jacket Casual Cotton military vintage Cargo Multi Pockets Stand-Up Collar Windbreaker Autumn/Winter Jacket

Price: £35.66
Rating: 4.0/5
Reviews: 876
Age: 4y ago

HYPESTFIT Mens Lightweight Bomber Jacket Color Block Varsity Coat Casual Jacket

Price: £24.38
Rating: 4.4/5
Reviews: 379
Age: 1y ago

YOUTHUP Mens Jacket Casual Stylish Bomber Coat weight Vintage Outwear Jackets and Coats Blue L

Price: £21.27
Rating: 4.2/5
Reviews: 8,745
Age: 8y ago

YSENTO Mens Summer Bomber Jackets Lightweight Casual Windbreaker Baseball Sports Cargo Jacket Outwear with Zip Pockets(Black XL)

Price: £27.62
Rating: 4.2/5
Reviews: 328
Age: 2y ago

Newest

by launch date

Calvin Klein Mens Hawkins Classic Stylish Jacket - Navy - L

Price: £48.48
Rating: 4.5/5
Reviews: 46
Age: 5mo ago

33 000ft Mens Lightweight Jackets Thin Bomber Jacket Waterproof Windbreaker Coat with Zip Pockets for Casual Golf Work Sport Black 2XL

Price: £28.36
Rating: 3.7/5
Reviews: 17
Age: 11mo ago

LZLER Mens Winter Jackets Warm Windproof Ski Snow Winter Coats Waterproof Fleece Windbreaker Snowboarding with Hood

Price: £36.15
Rating: 4.4/5
Reviews: 331
Age: 11mo ago

LZLER Mens Winter Jackets Warm Windproof Ski Snow Winter Coats Waterproof Fleece Windbreaker Snowboarding with Hood

Price: £36.97
Rating: 4.4/5
Reviews: 331
Age: 11mo ago

Zaitun Mens Flannel Lined Shacket Jacket Plaid Brushed Lining Cowboy Western Twill Outdoor Shirt Jacket

Price: £32.34
Rating: 4.3/5
Reviews: 198
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

121

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

15%

Top 20: 34%

Open market

54%

TACVASEN12%
33,000ft11%
KEFITEVD7%
YSENTO6%
MERCIYD5%
HYPESTFIT4%

Jackets for Men Uk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR0.1%Products165Brands47Top 5 Brands41%OOS Rate14.2%Rating4.3★Reviews1,507Avg BSR#65

Top Jackets for Men Uk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jackets for men uk439K/yr -50.2%0.1% conv.
mens summer jackets62K/yr +68.1%0.1% conv.
bomber jacket men148K/yr -36.6%0.1% conv.
mens jackets smart casual143K/yr -39.1%0.1% conv.
mens lightweight jacket67K/yr +21.8%0.1% conv.
winter jacket men106K/yr -64.2%0.1% conv.
bomber jacket56K/yr -30.8%0.1% conv.
mens bomber jacket56K/yr -25.9%0.0% conv.
puffer jacket mens183K/yr -72.6%0.1% conv.
mens casual jacket47K/yr -25.4%0.1% conv.

What reviews say buyers love and hate about Jackets for Men Uk

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Size-Overall21%

“not too tight”

Quality-Overall18%

“Good Quality”

Value For Money8%

“Good price”

Weight Light8%

“Good value lightweight jacket”

Warmth8%

“Warm and comfortable”

What buyers complain about

57% of reviews

Size-Overall23%

“Large for the size”

Zipper Quality8%

“Zip was broken otherwise okay”

Quality-Overall6%

“Ski jacket very poorly made”

Pockets/Compartments4%

“pockets not zipped”

Material Quality4%

“Material not as anticipated”

Jackets for Men Uk return rate & reasons

Why buyers send it back, as a share of all return requests.

6.6%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

61%

2Quality-Overall

3Material Quality

4Advertised Vs Actual Product

5Thin

Common Jackets for Men Uk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jackets for Men Uk 47/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 165 tracked products. 1 of 28 products launched in the last 360 days are still selling. Search demand moved -43.8% over the last 90 days.

Jackets for Men Uk buyers on Amazon United Kingdom complain most about Size-Overall, Zipper Quality, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 6.6% — above our launch gate.