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Jackets for Men Uk

Fail

Buyers convert on only 0.1% of searches, so Jackets for Men Uk is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£29K/yr2.0M searches / yr
90-day growth
-43.8%search demand this quarter
Competition
15%top-5 click share · 47 brands · 121 sellers

Flapen Score

Jackets for Men Uk against its category

The dotted line is the Fashion average. Past it, Jackets for Men Uk is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jackets for Men Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jackets for Men Uk 2.0M times last year and spent an estimated £29K. The top 5 brands take 41% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
0.1%
Market size, estimated
£29Ka year
Top search term
jackets for men uk439K searches a year

02 · Price

A sale here is worth £28.50.

Listings sell for £28.50 on average, from £8.46 to £74.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £28.50 that is £0 to £3K a year per listing.

Average price
£28.50inside the $15 to $100 sweet spot
Price range
£8.46–£74.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
6.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #65 within Coats, Jackets & Gilets. It carries 1,507 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
90%
Out of stock, average day
14.2%
Average rank
#65in Coats, Jackets & Gilets
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,507per listing
Listings tracked
165

04 · Newcomers

Amazon counts 1 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Jackets for Men Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£573£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

121

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

15%

Top 20: 34%

Open market

54%

  • TACVASEN12%
  • 33,000ft11%
  • KEFITEVD7%
  • YSENTO6%
  • MERCIYD5%
  • HYPESTFIT4%

Demand

Jackets for Men Uk search demand

Weekly searches over the year. Pick a range.

40K30KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Jackets for Men Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jackets for men uk439K/yr
  • mens summer jackets62K/yr
  • bomber jacket men148K/yr
  • mens jackets smart casual143K/yr
  • mens lightweight jacket67K/yr
  • winter jacket men106K/yr
  • bomber jacket56K/yr
  • mens bomber jacket56K/yr
  • puffer jacket mens183K/yr
  • mens casual jacket47K/yr

Reviews and returns

What reviews say buyers love and hate about Jackets for Men Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.07

Large for the size

size is too small

fits a little tight

Zipper Quality8%−0.18

Zip was broken otherwise okay

zip on wrong side

Broken zip

Quality-Overall6%+0.23

Ski jacket very poorly made

Cheap look and feel

Low quality

Pockets/Compartments4%−0.07

pockets not zipped

also too few pockets

Got a hole in the pocket

Material Quality4%−0.06

Material not as anticipated

It has entirely polyester

Not keen on material

Love

Size-Overall21%−0.07

not too tight

Fits well

the fit is perfect per description

Quality-Overall18%+0.23

Good Quality

Good quality light coat

well made

Value For Money8%+0.31

Good price

Definitely worth the great price

Excellent value

Weight Light8%+1.08

Good value lightweight jacket

Really nice lightweight shacket

Lightweight and comfortable

Warmth8%+0.37

Warm and comfortable

Super warm and cool jacket delivered on time

Warm jacket

Return

6.6% Return rate 81% Fixable by listing

Size-Overall61%▆▇▇█▇▇

Large for the size

size is too small

fits a little tight

Quality-Overall6%▅▇▆▅▆█

Ski jacket very poorly made

Cheap look and feel

Low quality

Material Quality4%▃█▄▄▆▇

Material not as anticipated

It has entirely polyester

Not keen on material

Advertised Vs Actual Product3%█▃▂▃▃▅
Thin3%█▄▃▁▄▃

FAQ

Common Jackets for Men Uk questions

Answered from the same tracked data.