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Jackets for Men Uk

Fail

Buyers convert on only 0.1% of searches, so Jackets for Men Uk is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£29K/yr2.0M searches / yr
90-day growth
-43.8%search demand this quarter
Competition
15%top-5 click share · 47 brands · 121 sellers

Flapen Score

Jackets for Men Uk against its category

The dotted line is the Fashion average. Past it, Jackets for Men Uk is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jackets for Men Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jackets for Men Uk 2.0M times last year and spent an estimated £29K. The top 5 brands take 41% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
0.1%
Market size, estimated
£29Ka year
Top search term
jackets for men uk439K searches a year

02 · Price

A sale here is worth £28.50.

Listings sell for £28.50 on average, from £8.46 to £74.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £28.50 that is £0 to £3K a year per listing.

Average price
£28.50inside the $15 to $100 sweet spot
Price range
£8.46–£74.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
6.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #65 within Coats, Jackets & Gilets. It carries 1,507 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
90%
Out of stock, average day
14.2%
Average rank
#65in Coats, Jackets & Gilets
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,507per listing
Listings tracked
165

04 · Newcomers

1 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Jackets for Men Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

£0£573£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

121

Est. top-5 brand share

41%

Top 20: 86%

Est. top-5 click share

15%

Top 20: 34%

Open market

54%

  • TACVASEN12%
  • 33,000ft11%
  • KEFITEVD7%
  • YSENTO6%
  • MERCIYD5%
  • HYPESTFIT4%

Demand

Jackets for Men Uk search demand

Weekly searches over the year. Pick a range.

40K30KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Jackets for Men Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jackets for men uk439K/yr
  • mens summer jackets62K/yr
  • bomber jacket men148K/yr
  • mens jackets smart casual143K/yr
  • mens lightweight jacket67K/yr
  • winter jacket men106K/yr
  • bomber jacket56K/yr
  • mens bomber jacket56K/yr
  • puffer jacket mens183K/yr
  • mens casual jacket47K/yr

Reviews and returns

What reviews say buyers love and hate about Jackets for Men Uk

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Large for the size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jackets for Men Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data