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Jack Skellington Costume

Fail

Demand is soft, at -58.1% this quarter, so Jack Skellington Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£38K/yr116K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
63%top-5 click share · 8 brands · 24 sellers

Flapen Score

Jack Skellington Costume against its category

The dotted line is the Fashion average. Past it, Jack Skellington Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jack Skellington Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jack Skellington Costume 116K times last year and spent an estimated £38K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
1.5%
Market size, estimated
£38Ka year
Peak month
October233.9× the quietest month
Top search term
jack skellington costume56K searches a year

02 · Price

A sale here is worth £22.08.

Listings sell for £22.08 on average, from £13.41 to £47.22. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £22.08 that is £0 to £2K a year per listing.

Average price
£22.08inside the $15 to $100 sweet spot
Price range
£13.41–£47.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #3,657 within Nightwear, Lingerie & Underwear. It carries 485 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
23.1%
Average rank
#3,657in Nightwear, Lingerie & Underwear
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Jack Skellington Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

4%

  • Disney75%
  • Applysu8%
  • Disguise5%
  • Joyincoser3%
  • NUWIND3%
  • Kavoc2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Jack Skellington Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 233.9×

Search terms

Top Jack Skellington Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jack skellington costume56K/yr
  • jack skellington costume kids32K/yr
  • adult jack skellington costume4K/yr
  • jack skellington costume adult13K/yr
  • jack skeleton costume3K/yr
  • jack skeleton costume kids4K/yr
  • kids jack skellington costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Jack Skellington Costume

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
50%of negative reviews mention “Size-Overall”
5.5%of orders come back
“too big”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Jack Skellington Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data