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jack skellington costume

Skip it

Soft demand (-58.1% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 19Competition 37Returns 23Price range 91Avg price 93Brand share 14Review moat 76Quality gap 78

Avg price

Great£22.08

avg listing price — sweet spot $15–$100

Price range

Great£13.41–£47.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great485.26

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£38K

£38K/yr · 116K searches

Growth

Bad-58.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, jack skellington costume is a £38K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 33/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

jack skellington costume market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£17K–£22K
units × avg price
Conversion rate
1.5%
Avg BSR
#3,657
Page quality
0%
Prime
79%
Sponsored
63%
Out of stock
23.1%
Avg brand age
39 months
Avg seller age
228 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Disney75%
  • Applysu8%
  • Disguise5%
  • Joyincoser3%
  • NUWIND3%
  • Kavoc2%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -58.1% search growth over the last 90 days.
30K20KSpike '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 233.9×

Top jack skellington costume search terms

  • jack skellington costume56K/yr
  • jack skellington costume kids32K/yr
  • adult jack skellington costume4K/yr
  • jack skellington costume adult13K/yr
  • jack skeleton costume3K/yr
  • jack skeleton costume kids4K/yr
  • kids jack skellington costume4K/yr
All search terms

Top jack skellington costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£8K30%£11K40%£15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about jack skellington costume

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“easy to style for anyone”

Durability14%

“the fabric is soft yet durable”

Size-Overall14%

“The sizing is true to size, which makes ordering easy and reliable”

Design-Overall14%

“I also appreciate that the design feels unisex rather than geared solely toward boys”

Quality-Overall14%

“the overall quality feels above what youd expect at this price point”

Soft Feel14%

“the fabric is soft yet durable”

Stitch/Finish/Polish14%

“I noticed how well made each piece feels — the stitching is solid”

What buyers complain about

Size-Overall50%

“too big”

Material Quality50%

“Cheap material”

Top return reasons

Size-Overall88%
Defective Material/Parts13%

Common questions

Is jack skellington costume profitable to sell on Amazon United Kingdom?
The niche generates £38K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -58.1%. Flapen's verdict: Skip it (33/100).
How competitive is the jack skellington costume niche?
8 brands and 24 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in jack skellington costume?
Top complaints mined from reviews: Size-Overall, Material Quality. The return rate is 5.5% — above our launch gate.
When does demand for jack skellington costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 233.9× the quietest.
What does it cost to enter the jack skellington costume niche?
Listings span £13.41–£47.22; the average listing price is £22.08 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.