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Jack Skellington Costume

Fail

Demand is soft, at -58.1% this quarter, so Jack Skellington Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£38K/yr116K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
63%top-5 click share · 8 brands · 24 sellers

Flapen Score

Jack Skellington Costume against its category

The dotted line is the Fashion average. Past it, Jack Skellington Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jack Skellington Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jack Skellington Costume 116K times last year and spent an estimated £38K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
1.5%
Market size, estimated
£38Ka year
Peak month
October233.9× the quietest month
Top search term
jack skellington costume56K searches a year

02 · Price

A sale here is worth £22.08.

Listings sell for £22.08 on average, from £13.41 to £47.22. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £22.08 that is £0 to £2K a year per listing.

Average price
£22.08inside the $15 to $100 sweet spot
Price range
£13.41–£47.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #3,657 within Nightwear, Lingerie & Underwear. It carries 485 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
23.1%
Average rank
#3,657in Nightwear, Lingerie & Underwear
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Jack Skellington Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Disney75%
  • Applysu8%
  • Disguise5%
  • Joyincoser3%
  • NUWIND3%
  • Kavoc2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Jack Skellington Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 233.9×

Search terms

Top Jack Skellington Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jack skellington costume56K/yr
  • jack skellington costume kids32K/yr
  • adult jack skellington costume4K/yr
  • jack skellington costume adult13K/yr
  • jack skeleton costume3K/yr
  • jack skeleton costume kids4K/yr
  • kids jack skellington costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Jack Skellington Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+2.16

too big

Material Quality50%+2.74

Cheap material

Love

Ease Of Use14%−0.13

easy to style for anyone

Durability14%−0.13

the fabric is soft yet durable

Size-Overall14%+2.16

The sizing is true to size, which makes ordering easy and reliable

Design-Overall14%−0.13

I also appreciate that the design feels unisex rather than geared solely toward boys

Quality-Overall14%−0.13

the overall quality feels above what youd expect at this price point

Return

5.5% Return rate 88% Fixable by listing

Size-Overall88%▁██▁██

too big

Defective Material/Parts13%█▁▁▁▁▁

FAQ

Common Jack Skellington Costume questions

Answered from the same tracked data.