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Jack Russell Gifts

Fail

Shoppers spend only $17K a year here, so Jack Russell Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£17K/yr100K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
36%top-5 click share · 29 brands · 43 sellers

Flapen Score

Jack Russell Gifts against its category

The dotted line is the Fashion average. Past it, Jack Russell Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jack Russell Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jack Russell Gifts 100K times last year and spent an estimated £17K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
1.5%
Market size, estimated
£17Ka year
Peak month
December7.2× the quietest month
Top search term
jack russell gifts53K searches a year

02 · Price

A sale here is worth £11.15.

Listings sell for £11.15 on average, from £3.19 to £24.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.15 that is £0 to £1K a year per listing.

Average price
£11.15under the $15 to $100 sweet spot
Price range
£3.19–£24.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,938 within Luggage & Travel Gear. It carries 258 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
78%
Out of stock, average day
11.3%
Average rank
#2,938in Luggage & Travel Gear
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Jack Russell Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£512£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

43

Top-5 brand share

43%

Top 20: 89%

Top-5 click share

36%

Top 20: 78%

Open market

51%

  • Purple Print House12%
  • Purple Possum9%
  • Animal Crackers8%
  • Generic8%
  • World of Shawls6%
  • LilyRosa6%

Demand

Jack Russell Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Jack Russell Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jack russell gifts53K/yr
  • jack russell23K/yr
  • jack russell ornaments19K/yr
  • jack russell gifts for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Jack Russell Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall70%−0.25

Too small

Smaller than expected

very small, so its overpriced for the size

Print Quality9%−0.04

Very poor print quality

Badly printed picture

Material Quality3%−0.02

its cheap, synthetic and absolutely not worthy of the price

Quality-Overall3%+1.99

Really disappointing- over £15 for a tote bag I would expect reasonable quality-

Gifting Purpose3%−0.02

Shame as the pattern is perfect for a jack russle lover- bought as a gift

Love

Quality-Overall35%+1.99

Lovely quality statue

Good quality mug recommendation

Good Quality

Brightness/Shine/Glow18%+0.98

The butterfly solar light is very bright

Brightens up the garden

Lights up so well

Advertised Vs Actual Product14%+0.86

Exactly as advertised

Just as described

Just as described - happy

Value For Money7%+0.25

Excellent product at a great price

for the price its decent value

Design-Overall6%+0.32

the detail and the design is really stunning

Beautiful garden ornament

Return

0.5% Return rate 65% Fixable by listing

Size-Overall63%█▆▆▇▆▇

Too small

Smaller than expected

very small, so its overpriced for the size

Defective Material/Parts12%▁▁▁█▆▃
Brightness/Shine/Glow9%▁█▁▁▅▃
Quality-Overall5%▁▇█▁▁▁

Really disappointing- over £15 for a tote bag I would expect reasonable quality-

Advertised Vs Actual Product3%▁▁▁▁▁█

FAQ

Common Jack Russell Gifts questions

Answered from the same tracked data.