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Iron Man Costume

Fail

Demand is soft, at -59.9% this quarter, so Iron Man Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£62K/yr134K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
59%top-5 click share · 3 brands · 63 sellers

Flapen Score

Iron Man Costume against its category

The dotted line is the Fashion average. Past it, Iron Man Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Man Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Man Costume 134K times last year and spent an estimated £62K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
2.3%
Market size, estimated
£62Ka year
Top search term
iron man costume80K searches a year

02 · Price

A sale here is worth £20.66.

Listings sell for £20.66 on average, from £6.97 to £51.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.66 that is £2K to £5K a year per listing.

Average price
£20.66inside the $15 to $100 sweet spot
Price range
£6.97–£51.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #565 within Boys. It carries 945 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
95%
Out of stock, average day
13.6%
Average rank
#565in Boys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Iron Man Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

63

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

0%

  • Rubies63%
  • Marvel36%
  • Hasbro1%

Demand

Iron Man Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 5.0× · 9 of 12 months tracked

Search terms

Top Iron Man Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iron man costume80K/yr
  • iron man suit12K/yr
  • ironman costume for kids17K/yr
  • iron man costume kids20K/yr
  • kids iron man costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Man Costume

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
2.7%of orders come back
“so very tight”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iron Man Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data