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Iron Man Costume

Fail

Demand is soft, at -59.9% this quarter, so Iron Man Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£62K/yr134K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
59%top-5 click share · 3 brands · 63 sellers

Flapen Score

Iron Man Costume against its category

The dotted line is the Fashion average. Past it, Iron Man Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Man Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Man Costume 134K times last year and spent an estimated £62K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
2.3%
Market size, estimated
£62Ka year
Top search term
iron man costume80K searches a year

02 · Price

A sale here is worth £20.66.

Listings sell for £20.66 on average, from £6.97 to £51.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.66 that is £2K to £5K a year per listing.

Average price
£20.66inside the $15 to $100 sweet spot
Price range
£6.97–£51.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #565 within Boys. It carries 945 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
95%
Out of stock, average day
13.6%
Average rank
#565in Boys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Iron Man Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

0%

  • Rubies63%
  • Marvel36%
  • Hasbro1%

Demand

Iron Man Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 5.0× · 9 of 12 months tracked

Search terms

Top Iron Man Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron man costume80K/yr
  • iron man suit12K/yr
  • ironman costume for kids17K/yr
  • iron man costume kids20K/yr
  • kids iron man costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Man Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.18

so very tight

Massive sizes

is small size

Breathability13%−0.15

Possibly the least breathable fabric Ive ever encountered

Material Quality13%−0.15

Not keen on the fabric

Durability3%+0.16

Not expecting it to last years

Love

Size-Overall35%−0.18

Perfect fit

sizing good too

fits an adults head

Quality-Overall34%+2.98

Excellent quality costume

Great costume, grandson loved it, good quality mask

Amazing quality

Advertised Vs Actual Product9%+0.93

Everything was spot on

Item as stated

Value For Money7%+0.17

the value for money is good

Good value

Great price compared to some sites

Gifting Purpose2%+0.22

A present

Return

2.7% Return rate 88% Fixable by listing

Size-Overall86%▆█▇▇▇▇

so very tight

Massive sizes

is small size

Quality-Overall4%█▂▄▂▁▃
Defective Material/Parts2%▁▄▂█▁▁
Material Quality1%▇▁▄▁█▁

Not keen on the fabric

Advertised Vs Actual Product1%█▁▂▁▁█

FAQ

Common Iron Man Costume questions

Answered from the same tracked data.