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Iron Man

Fail

Buyers convert on only 0.9% of searches, so Iron Man is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£67K/yr416K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
46%top-5 click share · 9 brands · 225 sellers

Flapen Score

Iron Man against its category

The dotted line is the Fashion average. Past it, Iron Man is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Man market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Man 416K times last year and spent an estimated £67K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
0.9%
Market size, estimated
£67Ka year
Peak month
December1.8× the quietest month
Top search term
iron man257K searches a year

02 · Price

A sale here is worth £16.99.

Listings sell for £16.99 on average, from £3.23 to £89.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.99 that is £0 to £2K a year per listing.

Average price
£16.99inside the $15 to $100 sweet spot
Price range
£3.23–£89.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #583 within Boys. It carries 941 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
95%
Out of stock, average day
4.1%
Average rank
#583in Boys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
941per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Iron Man products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

225

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 81%

Open market

3%

  • Marvel63%
  • MARVEL THE AVENGERS15%
  • LEGO7%
  • Hasbro7%
  • LonullyMege3%
  • Funko2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Iron Man search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Iron Man search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron man257K/yr
  • iron man figure58K/yr
  • iron man toys29K/yr
  • ironman27K/yr
  • iron man action figure20K/yr
  • iron man toy14K/yr
  • ironman action figures5K/yr
  • iron man gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Man

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.08

The model is quite large

Small

way smaller than anticipated

Value For Money13%+1.05

It too expensive

it does seem expensive

far more expensive

Quality-Overall12%−0.04

Poor quality

The quality of the item is a shame

Assembly/Installation6%+0.35

Took a while to build good for kids 8 yes and older

just wish it took him longer than a few hours to build

Charging4%−0.02

There was no charging cable included

Love

Design-Overall24%+2.52

This was a great build

looks fabulous went fully built

The design is great

Quality-Overall16%−0.04

Great quality, ease of assembly, value for money

Surprise at quality

Decent quality

Value For Money13%+1.05

Good for the money

Great value

Well worth it

Gifting Purpose10%+0.26

Given as a gift

Great gift

Gift for the husband who loved it

Fun/Entertainment Experience9%+0.07

he is having fun playing with them with his friends

Good toy

Great fun

Return

1.0% Return rate 33% Fixable by listing

Size-Overall30%▄▄█▃▆▆

The model is quite large

Small

way smaller than anticipated

Gifting Purpose18%█▅▅▁▅▁
Quality-Overall15%▃█▂▄▅▅

Poor quality

The quality of the item is a shame

Defective Material/Parts10%▄▅▄█▄▅
Functionality-Overall5%█▁▇▁▄▁

FAQ

Common Iron Man questions

Answered from the same tracked data.