Iron Man
FailBuyers convert on only 0.9% of searches, so Iron Man is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £67K/yr416K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 225 sellers
Flapen Score
Iron Man against its category
The dotted line is the Fashion average. Past it, Iron Man is stronger. Inside it, weaker.
Market
The Iron Man market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iron Man 416K times last year and spent an estimated £67K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 416K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £67Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- iron man257K searches a year
02 · Price
A sale here is worth £16.99.
Listings sell for £16.99 on average, from £3.23 to £89.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.99 that is £0 to £2K a year per listing.
- Average price
- £16.99inside the $15 to $100 sweet spot
- Price range
- £3.23–£89.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #583 within Boys. It carries 941 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 95%
- Out of stock, average day
- 4.1%
- Average rank
- #583in Boys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 941per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Iron Man products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvel Avengers Titan Series Iron Man 29.2-cm (11.5 inch) Action Figure Super Hero Figures & Toys for kids Ages 4+ Red
- Price
- £7.43
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 7mo ago

Marvel Legends Series Iron Man Mark LXXXV Avengers: Endgame 6 Inch Action Figure Red
- Price
- £18.47
- Rating
- 4.6/5
- Reviews
- 819
- Age
- 2y ago

Marvel PJs for Boys | Avengers Pyjamas for Kids | Hulk and Iron Man Pyjama Multipack Multicoloured Age 7 to 8 Years
- Price
- £14.06
- Rating
- 4.3/5
- Reviews
- 2,017
- Age
- 7y ago

Marvel Legends Series Iron Man Mark III Iron Man Film Collectible 15-cm-scale Action Figure Toy
- Price
- £21.65
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 8mo ago

AVENGERS Marvel Legends Series Iron Man Premium Electronic Helmet with Light FX Endgame Adult Roleplay Gear
- Price
- £51.03
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 1y ago
Trending
90-day click momentum
Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 11-12 Years
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

Marvel Avengers Pyjamas 2 Pack | Boys Iron Man Captain America Spiderman Pyjamas | Kids Superhero PJs Multicoloured Age 8 to 9 Years
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 603
- Age
- 6y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.42
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

Marvel PJs for Boys | Avengers Pyjamas for Kids | Hulk and Iron Man Pyjama Multipack Multicoloured Age 7 to 8 Years
- Price
- £14.06
- Rating
- 4.3/5
- Reviews
- 2,017
- Age
- 7y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 10-11 Years
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago
Newest
by launch date
Marvel Avengers Titan Series Iron Man 29.2-cm (11.5 inch) Action Figure Super Hero Figures & Toys for kids Ages 4+ Red
- Price
- £7.43
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 7mo ago

Marvel Legends Series Iron Man Mark III Iron Man Film Collectible 15-cm-scale Action Figure Toy
- Price
- £21.65
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 8mo ago

LEGO | Marvel Iron Man Mark 3 Collectors Edition Figure - Avengers Display Model Kit for Adults - incl. a Minifigure & Arc Reactor - Collectible Gift for Fans - 76344
- Price
- £89.56
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 8mo ago

Marvel Legends Series Iron Man (Mark 72) Iron Man Comics Action Figure
- Price
- £18.25
- Rating
- 4.7/5
- Reviews
- 1,525
- Age
- 9mo ago

Marvel Iron Man and His Awesome Friends IRON ARMOR FIGURE PACK Red Gold
- Price
- £8.71
- Rating
- 4.8/5
- Reviews
- 686
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
225
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 81%
Open market
3%
- Marvel63%
- MARVEL THE AVENGERS15%
- LEGO7%
- Hasbro7%
- LonullyMege3%
- Funko2%
- Open — no brand owns it (3 brands, 3%)
Demand
Iron Man search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Iron Man search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron man257K/yr
- iron man figure58K/yr
- iron man toys29K/yr
- ironman27K/yr
- iron man action figure20K/yr
- iron man toy14K/yr
- ironman action figures5K/yr
- iron man gifts5K/yr
Reviews and returns
What reviews say buyers love and hate about Iron Man
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The model is quite large
Small
way smaller than anticipated
It too expensive
it does seem expensive
far more expensive
Poor quality
The quality of the item is a shame
Took a while to build good for kids 8 yes and older
just wish it took him longer than a few hours to build
There was no charging cable included
Love
This was a great build
looks fabulous went fully built
The design is great
Great quality, ease of assembly, value for money
Surprise at quality
Decent quality
Good for the money
Great value
Well worth it
Given as a gift
Great gift
Gift for the husband who loved it
he is having fun playing with them with his friends
Good toy
Great fun
Return
1.0% Return rate 33% Fixable by listing
The model is quite large
Small
way smaller than anticipated
Poor quality
The quality of the item is a shame
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron Man questions
Answered from the same tracked data.









