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Irish Gifts

Fail

Shoppers spend only $35K a year here, so Irish Gifts is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£35K/yr116K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
72%top-5 click share · 14 brands · 53 sellers

Flapen Score

Irish Gifts against its category

The dotted line is the Fashion average. Past it, Irish Gifts is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Gifts 116K times last year and spent an estimated £35K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
2.8%
Market size, estimated
£35Ka year
Peak month
December6.3× the quietest month
Top search term
irish gifts73K searches a year

02 · Price

A sale here is worth £10.92.

Listings sell for £10.92 on average, from £2.11 to £33.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.92 that is £0 to £1K a year per listing.

Average price
£10.92under the $15 to $100 sweet spot
Price range
£2.11–£33.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #714 within Socks & Hosiery. It carries 231 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#714in Socks & Hosiery
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Irish Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

53

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

20%

  • ChicSilver38%
  • Lansdowne19%
  • MYSOMY7%
  • GUINNESS THE 17596%
  • Elgate5%
  • Carrolls Irish Gifts4%

Demand

Irish Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Irish Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • irish gifts73K/yr
  • irish gifts for men15K/yr
  • irish gifts for women17K/yr
  • ireland gifts11K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.20

Bent the first time I used it

Value For Money25%+1.94

HOW IT IS BEING SOLD AT SUCH A PRICE IS WAAAYYYY BEYOND ME

Love

Value For Money26%+1.94

Excellent value for money

Good value

Great price

Quality-Overall18%+1.01

good quality socks

Good quality

JUST INSANELY BEAUTIFUL

Gifting Purpose16%−0.07

Great gift

Ideal gift, would look good in a home bar/man cave

receive good fortune

Advertised Vs Actual Product12%+0.63

As described

As described in your add

Design-Overall11%+0.57

Love this design

Aesthetically pleasing bookmark, beautiful greens and Celtic knotwork art

Looked very glamorous

Return

0.8% Return rate 55% Fixable by listing

Size-Overall47%█▂▆▆▅▁
Quality-Overall15%▁▂▁▆█▁
Drop/Impact Protection6%
Waist Fit6%▁█▁▁▁▁
Metal Authenticity6%▁▁█▁▁▁

FAQ

Common Irish Gifts questions

Answered from the same tracked data.