insoles for shoes that are too big
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good925.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 179K searches
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Price range
Bad£2.90–£10.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, insoles for shoes that are too big is a £58K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
insoles for shoes that are too big market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £66K–£79K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.6%
- Avg brand age
- 24 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
36
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
43%
Top 20: 84%
Open market
43%
- Sibba14%
- VivoFoot12%
- WLLHYF12%
- YANAJIAJIA8%
- Welnove7%
- Pownert5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top insoles for shoes that are too big search terms
- shoe inserts for shoes too big30K/yr
- shoe fillers for big shoes23K/yr
- shoe size reducer inserts24K/yr
- inserts for too big shoes20K/yr
- shoe filler15K/yr
- heel inserts for shoes too big5K/yr
- heel pads for shoes too big6K/yr
- shoe fillers9K/yr
- toe inserts for shoes too big7K/yr
- shoe pads for shoes too big6K/yr
Top insoles for shoes that are too big products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pair Heel Cushion Pads Self-Adhesive Heel Grips Inserts for Boots Loose Shoes Too Big Anti Blister Shoe Liners Heel Protectors Reusable Heel Guards Liners for Women Men Improve Shoe Fit (Black)
Sibba£3.454.1★1,431 rev
WLLHYF 2 Pairs Soft Sponge Adjustable Shoe Filler Big Toe Plug Foot Brace Shoe Pads Unisex Shoe Too Big Inserts for High Heel Women Reusable Make Big Shoes Fit
WLLHYF£3.413.7★1,742 rev
Shoe Fillers for Too Big Shoes - Welnove Flexible Memory Fit Shoe Cushion Inserts for Loose Shoes Gaps Breathable Heel Cups with Soft Foam Prevent Toe Pain Pain Relief Shock Absorption-Medium
Welnove£10.063.7★152 rev
YANAJIAJIA 2 Pairs Shoe Insoles for Women - Insoles for Heels & Shoes That are Too Big Black & Beige for Women Loose Shoes Metatarsal Arch Foot Pain(35-40)
YANAJIAJIA£4.674.6★14 rev
VivoFoot 4 PC Heel Grips Heel Pads & Inserts for Too Big Shoes (Black 6mm)
VivoFoot£5.004.0★4,691 rev
Newest
by launch date
YANAJIAJIA 2 Pairs Black Insoles for Shoes that are Too Big Soft Foam Shoe Insoles for Women Adjustable Filler for Loose Shoes Comfortable Heel Grips and Insoles for Women Universal Fit
YANAJIAJIA£4.2711 rev
2 Pairs Cut-to-Size Shoe Insoles for Women Shoe Too Big | Breathable Cushion Insoles for Heels Flats & Trainers | Anti-Slip Foot Inserts Size 35-40 (Black & Beige)
Horyue£4.394 rev
Addein 2 Pairs Shoe Toe Inserts for Shoes Too Big Soft Sponge Shoe Fillers Adjustable Shoe Size Reducer Inserts for Women Men High Heels Flats Pumps Trainers
Addein£3.5010 rev
YANAJIAJIA 2 Pairs Shoe Insoles for Women - Insoles for Heels & Shoes That are Too Big Black & Beige for Women Loose Shoes Metatarsal Arch Foot Pain(35-40)
YANAJIAJIA£4.6714 rev
Shoe Fillers for Too Big Shoes - Welnove Flexible Memory Fit Shoe Cushion Inserts for Loose Shoes Gaps Breathable Heel Cups with Soft Foam Prevent Toe Pain Pain Relief Shock Absorption-Medium
Welnove£10.06152 rev
Trending
90-day click momentumYANAJIAJIA 2 Pairs Black Insoles for Shoes that are Too Big Soft Foam Shoe Insoles for Women Adjustable Filler for Loose Shoes Comfortable Heel Grips and Insoles for Women Universal Fit
YANAJIAJIA£4.273.6★
2 Pairs Cut-to-Size Shoe Insoles for Women Shoe Too Big | Breathable Cushion Insoles for Heels Flats & Trainers | Anti-Slip Foot Inserts Size 35-40 (Black & Beige)
Horyue£4.393.4★
YANAJIAJIA 2 Pairs Shoe Insoles for Women - Insoles for Heels & Shoes That are Too Big Black & Beige for Women Loose Shoes Metatarsal Arch Foot Pain(35-40)
YANAJIAJIA£4.674.6★
Addein 2 Pairs Shoe Toe Inserts for Shoes Too Big Soft Sponge Shoe Fillers Adjustable Shoe Size Reducer Inserts for Women Men High Heels Flats Pumps Trainers
Addein£3.503.8★
Shoe Fillers for Too Big Shoes - Welnove Flexible Memory Fit Shoe Cushion Inserts for Loose Shoes Gaps Breathable Heel Cups with Soft Foam Prevent Toe Pain Pain Relief Shock Absorption-Medium
Welnove£10.063.7★
What buyers say about insoles for shoes that are too big
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and comfortable”
“Fit well”
“they are well made”
“Did the job”
“Great Value”
“Good cushioning”
“Easy to use”
“stick really well”
“Do the job very well”
“Very durable and comfortable”
What buyers complain about
“Not very sticky”
“Not true sizing”
“Not comfy”
“Fell apart after one use”
“Waste of money”
“Did not work”
“had potential to give me blisters”
“No grip”
“Too much padding at the back so shoe falls off”
“the pads are not thick”
Top return reasons
Common questions
- Is insoles for shoes that are too big profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 38 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the insoles for shoes that are too big niche?
- 28 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in insoles for shoes that are too big?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Comfort-Overall. The return rate is 0.5%.
- When does demand for insoles for shoes that are too big peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the insoles for shoes that are too big niche?
- Listings span £2.90–£10.76; the average listing price is £5.28 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.