Insoles
MaybeReturns run at only 0.7% of orders. But prices span $2.11–$14.86, mostly outside the sweet spot, so Insoles is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £1.0M/yr2.4M searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 46%top-5 click share · 20 brands · 80 sellers
Flapen Score
Insoles against its category
The dotted line is the Fashion average. Past it, Insoles is stronger. Inside it, weaker.
Market
The Insoles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Insoles 2.4M times last year and spent an estimated £1.0M. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £1.0Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- insoles men548K searches a year
02 · Price
A sale here is worth £8.12.
Listings sell for £8.12 on average, from £2.11 to £14.86. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £8.12 that is £24K to £32K a year per listing.
- Average price
- £8.12under the $15 to $100 sweet spot
- Price range
- £2.11–£14.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £24K–£32K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Shoe, Jewellery & Watch Accessories. It carries 6,511 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,511per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Insoles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12
- Price
- £10.95
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
VivoFoot Memory Foam Anti-Fatigue Pain Relief Comfort Insole (UK7-10 Black)
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 2,805
- Age
- 2y ago
Scholl GelActiv Every Day Insoles for Men - Anti Foot Fatigue Comfort Insoles - Insoles for Walking/Hiking - Trim to Fit Your Walking Boot/Shoes - UK Size 7-12 1 Pair
- Price
- £7.86
- Rating
- 4.3/5
- Reviews
- 12,626
- Age
- 11y ago
VivoFoot 3 Pair Cotton Comfort Insoles Cut-to-Size Barefoot Inserts(UK3-10)
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 1,159
- Age
- 3y ago
Cherry Blossom Foam Comfort Insole
- Price
- £2.11
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 4y ago
Trending
90-day click momentum
riemot 2 Pairs Memory Foam Insoles for Men and Women Replacement Inner Soles for Sports Work Boots Trainers Sneakers and Walking Shoes Cushioned Soft Shoe Inserts Navy-White 12 UK/46 EU
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 1,532
- Age
- 2y ago
Cherry Blossom Foam Comfort Insole
- Price
- £2.11
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 4y ago
Scholl GelActiv Work Insoles for men. GelActiv shock absorption insoles for working all day or standing all day Insoles for work boots or work shoes. UK Shoe Size 7-12 1 Pair
- Price
- £10.29
- Rating
- 4.5/5
- Reviews
- 34,583
- Age
- 11y ago
iMedic Orthotic Insoles for Women for Plantar Fasciitis Size S UK 6-7 - Arch Support for Women and Men - Shoe Inserts - Insoles for Plantar Fasciitis - Orthotic Support
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 2,765
- Age
- 5y ago
Scholl GelActiv Trainer Insoles for Men All Day Comfort Running Shoe Insoles Super Shock Absorption and Springiness with GelWave Technology UK Size 7-12
- Price
- £11.73
- Rating
- 4.2/5
- Reviews
- 485
- Age
- 2y ago
Newest
by launch date
Memory Foam Insoles Cuttable Arch Support Anti-Fatigue Pain Relief Massage Insert Cushion Replacement Soles for Trainers Sneakers Sports Shoes Work Boots for Men & Women(UK4-UK6.5)
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 655
- Age
- 9mo ago
Original Stepprs Comfort Boosting Massage Insoles 4D Memory Foam Thermal Insoles with Arch Support for Men and Women (Orange EU 43-44)
- Price
- £8.85
- Rating
- 4.2/5
- Reviews
- 1,232
- Age
- 1y ago
VivoFoot Memory Foam Anti-Fatigue Pain Relief Comfort Insole (UK7-10 Black)
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 2,805
- Age
- 2y ago
Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12
- Price
- £10.95
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Scholl GelActiv Work & Boot Insoles for Women All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 3.5-7.5
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
80
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
46%
Top 20: 80%
Open market
28%
- Dr. Scholl's33%
- VivoFoot17%
- Skypermit7%
- riemot6%
- Kaps5%
- Cherry Blossom5%
Demand
Insoles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Insoles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- insoles men548K/yr
- insoles for women444K/yr
- insoles398K/yr
- memory foam insoles153K/yr
- shoe insoles men137K/yr
- shoe insoles for women125K/yr
- shoe insoles86K/yr
- gel insoles mens75K/yr
- insole67K/yr
- inner soles for men64K/yr
Reviews and returns
What reviews say buyers love and hate about Insoles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as comfortable as people say
Not comfortable at all
not as comfy as Id hoped
Not true sizing
BAD FIT
they were too small
causing more pain
From excruciating pain
Hurt my feet
Very expensive
Not worth it
Waste of money
Fell apart
have little durability
Dont last
Love
Comfortable and supportive
Comfortable fit for me
comfortable to wear
They're very good quality, it was easy to cut them to adjust the size, they're soft and comfortable, and perfectly fit any shoes as they're not too thick
they are well made
Excellent product
Decent fit
Easy to fit
they fit my boots perfectly
Good for the price
Great value
Reasonably priced
They actually work
As described
just what Ive been looking for
Return
0.7% Return rate 68% Fixable by listing
Not true sizing
BAD FIT
they were too small
Not as comfortable as people say
Not comfortable at all
not as comfy as Id hoped
Not as thick as expected
Very thick
too thick for my shoes
Not worth for the money!! & quality.
Quality is cheap and better elsewhere
Poor Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insoles questions
Answered from the same tracked data.