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Insoles

Maybe

An estimated 0.7% of orders come back. But prices span $2.11–$14.86, mostly outside the sweet spot, so Insoles is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£1.0M/yr2.4M searches / yr
90-day growth
-4.9%search demand this quarter
Competition
46%top-5 click share · 20 brands · 80 sellers

Flapen Score

Insoles against its category

The dotted line is the Fashion average. Past it, Insoles is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insoles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insoles 2.4M times last year and spent an estimated £1.0M. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
5.2%
Market size, estimated
£1.0Ma year
Peak month
October1.5× the quietest month
Top search term
insoles men548K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £2.11 to £14.86. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £8.12 that is £24K to £32K a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£2.11–£14.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Shoe, Jewellery & Watch Accessories. It carries 6,511 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#14in Shoe, Jewellery & Watch Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,511per listing
Listings tracked
38

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Insoles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£41K£83K£124K£166K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

80

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 80%

Open market

28%

  • Dr. Scholl's33%
  • VivoFoot17%
  • Skypermit7%
  • riemot6%
  • Kaps5%
  • Cherry Blossom5%

Demand

Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Insoles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • insoles men548K/yr
  • insoles for women444K/yr
  • insoles398K/yr
  • memory foam insoles153K/yr
  • shoe insoles men137K/yr
  • shoe insoles for women125K/yr
  • shoe insoles86K/yr
  • gel insoles mens75K/yr
  • insole67K/yr
  • inner soles for men64K/yr

Reviews and returns

What reviews say buyers love and hate about Insoles

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Comfort-Overall”
0.7%of orders come back
“Not as comfortable as people say”
A buyer, on “Comfort-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Insoles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data