Insoles
Insoles shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Insoles profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Insoles is a £1.0M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 57/100.
Insoles: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.9% over the last 90 days and 5.2% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 38 products
Top Insoles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12
- Price
- £10.95
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
VivoFoot Memory Foam Anti-Fatigue Pain Relief Comfort Insole (UK7-10 Black)
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 2,805
- Age
- 2y ago
Scholl GelActiv Every Day Insoles for Men - Anti Foot Fatigue Comfort Insoles - Insoles for Walking/Hiking - Trim to Fit Your Walking Boot/Shoes - UK Size 7-12 1 Pair
- Price
- £7.86
- Rating
- 4.3/5
- Reviews
- 12,626
- Age
- 11y ago
VivoFoot 3 Pair Cotton Comfort Insoles Cut-to-Size Barefoot Inserts(UK3-10)
- Price
- £9.61
- Rating
- 4.4/5
- Reviews
- 1,159
- Age
- 3y ago
Cherry Blossom Foam Comfort Insole
- Price
- £2.11
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 4y ago
Trending
90-day click momentum
riemot 2 Pairs Memory Foam Insoles for Men and Women Replacement Inner Soles for Sports Work Boots Trainers Sneakers and Walking Shoes Cushioned Soft Shoe Inserts Navy-White 12 UK/46 EU
- Price
- £5.77
- Rating
- 4.3/5
- Reviews
- 1,532
- Age
- 2y ago
Cherry Blossom Foam Comfort Insole
- Price
- £2.11
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 4y ago
Scholl GelActiv Work Insoles for men. GelActiv shock absorption insoles for working all day or standing all day Insoles for work boots or work shoes. UK Shoe Size 7-12 1 Pair
- Price
- £10.29
- Rating
- 4.5/5
- Reviews
- 34,583
- Age
- 11y ago
iMedic Orthotic Insoles for Women for Plantar Fasciitis Size S UK 6-7 - Arch Support for Women and Men - Shoe Inserts - Insoles for Plantar Fasciitis - Orthotic Support
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 2,765
- Age
- 5y ago
Scholl GelActiv Trainer Insoles for Men All Day Comfort Running Shoe Insoles Super Shock Absorption and Springiness with GelWave Technology UK Size 7-12
- Price
- £11.73
- Rating
- 4.2/5
- Reviews
- 485
- Age
- 2y ago
Newest
by launch date
Memory Foam Insoles Cuttable Arch Support Anti-Fatigue Pain Relief Massage Insert Cushion Replacement Soles for Trainers Sneakers Sports Shoes Work Boots for Men & Women(UK4-UK6.5)
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 655
- Age
- 9mo ago
Original Stepprs Comfort Boosting Massage Insoles 4D Memory Foam Thermal Insoles with Arch Support for Men and Women (Orange EU 43-44)
- Price
- £8.85
- Rating
- 4.2/5
- Reviews
- 1,232
- Age
- 1y ago
VivoFoot Memory Foam Anti-Fatigue Pain Relief Comfort Insole (UK7-10 Black)
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 2,805
- Age
- 2y ago
Scholl GelActiv Work Insoles for Men All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 7-12
- Price
- £10.95
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Scholl GelActiv Work & Boot Insoles for Women All Day Comfort at Work Shock Absorption and Comfort Cushioning with GelWave Technology UK Size 3.5-7.5
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
80
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
46%
Top 20: 80%
Open market
28%
- Dr. Scholl's33%
- VivoFoot17%
- Skypermit7%
- riemot6%
- Kaps5%
- Cherry Blossom5%
Insoles demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Insoles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- insoles men548K/yr
- insoles for women444K/yr
- insoles398K/yr
- memory foam insoles153K/yr
- shoe insoles men137K/yr
- shoe insoles for women125K/yr
- shoe insoles86K/yr
- gel insoles mens75K/yr
- insole67K/yr
- inner soles for men64K/yr
What reviews say buyers love and hate about Insoles
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Comfortable and supportive”
“They're very good quality, it was easy to cut them to adjust the size, they're soft and comfortable, and perfectly fit any shoes as they're not too thick”
“Decent fit”
“Good for the price”
“They actually work”
What buyers complain about
67% of reviews“Not as comfortable as people say”
“Not true sizing”
“causing more pain”
“Very expensive”
“Fell apart”
Insoles return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Insoles questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
