inside out toys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good1,314.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.07–£25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 54K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, inside out toys is a £16K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
inside out toys market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £11K–£14K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #960
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 65%
- Out of stock
- 9.9%
- Avg brand age
- 30 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Just Play50%
- Disney24%
- Disney Store13%
- Liscianigiochi12%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -31.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Top inside out toys search terms
- inside out 234K/yr
- inside out toys15K/yr
- inside out characters2K/yr
- disney inside out2K/yr
- inside out 2 toys2K/yr
- inside out toy539/yr
Top inside out toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Just Play Doorables Inside Out 2 Collection Peek
Just Play£14.774.7★7,717 rev
Disney Inside Out 2 Kids Yellow T Shirt | Girls Short Sleeve School Shirts | Lets Do This! Joy Character Design | 100% Cotton Kids & Teens Summer Clothes
Disney£11.274.8★5 rev
Disney Store Official Inside Out 2 (Pixar) Toy Figure Set 9 Toys Including Joy Sadness Anxiety Anger Envy Disgust Ennui Fear and Embarrassment Suitable for Age 3+
Disney Store£25.854.3★415 rev
Inside Out 2 Collectible Mini Figures - Series 1
Just Play£4.074.5★2,409 rev
Lisciani - Inside Out 2 The Game Of Emotions - Educational Board Game For Children Aged 4+ - Learn To Recognise & Express Emotions - Family Game Inspired By Disney - Fun Gift For Kids
Liscianigiochi£11.464.4★55 rev
Newest
by launch dateLisciani - Inside Out 2 The Game Of Emotions - Educational Board Game For Children Aged 4+ - Learn To Recognise & Express Emotions - Family Game Inspired By Disney - Fun Gift For Kids
Liscianigiochi£11.4655 rev
Disney Store Official Inside Out 2 (Pixar) Toy Figure Set 9 Toys Including Joy Sadness Anxiety Anger Envy Disgust Ennui Fear and Embarrassment Suitable for Age 3+
Disney Store£25.85415 rev
Disney Inside Out 2 Kids Yellow T Shirt | Girls Short Sleeve School Shirts | Lets Do This! Joy Character Design | 100% Cotton Kids & Teens Summer Clothes
Disney£11.275 rev
Disney and Pixar Inside Out 2 Collectible Clip-On Plush 20.32
Just Play£9.0932 rev
Disney Inside Out 2 Movie Girls Sweatshirt | Girls Jumpers | White 3-4 Years
Disney£8.3328 rev
Trending
90-day click momentumDisney Inside Out 2 Kids Yellow T Shirt | Girls Short Sleeve School Shirts | Lets Do This! Joy Character Design | 100% Cotton Kids & Teens Summer Clothes
Disney£11.274.8★
Inside Out T-Shirt Boys Anger & Fear Blue Short Sleeve Tops for Kids 3-4 Years
Disney£8.963.9★
Disney Inside Out 2 Movie Girls Sweatshirt | Girls Jumpers | White 3-4 Years
Disney£8.334.7★
Lisciani - DISNEY INSIDE OUT 2 Puzzle - 48 Piece - for Kids Aged 4 and Up - Double-Sided Maxi Floor Puzzle - 35x25cm - Colorable Backside - Fun Gift Idea - Colouring - 2 in 1
Liscianigiochi£4.154.6★
Disney Inside Out 2 Movie Girls Sweatshirt | Girls Jumpers | White 5-6 Years
Disney£8.034.7★
What buyers say about inside out toys
What buyers praise and complain about, mined from review topics.What buyers love
“It is a fun toy that my daughter was very pleased to receive”
“I must say it is well made”
“For a Disney Store plush it felt like good value for money”
“Everything was as described”
“easy to set up”
“easy to play”
“The 12 / 31cm size is a good one”
“still easy for kids to carry around”
“Its soft and cuddly, with a nice squishy feel, and the character design looks just like Anxiety from the film, so its instantly recognisable”
“It feels well made and sturdy, and I like that its suitable from 0+, so it works as a safe gift option too”
What buyers complain about
“Doesnt match picture”
“Very small”
“Very expensive”
Top return reasons
Common questions
- Is inside out toys profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 17 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the inside out toys niche?
- 4 brands and 67 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in inside out toys?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Value For Money. The return rate is 1.0%.
- When does demand for inside out toys peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the inside out toys niche?
- Listings span £4.07–£25.85; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.