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Inside Out Toys

Fail

The top 5 brands take 100% of clicks, so Inside Out Toys is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£16K/yr54K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
66%top-5 click share · 4 brands · 67 sellers

Flapen Score

Inside Out Toys against its category

The dotted line is the Fashion average. Past it, Inside Out Toys is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inside Out Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inside Out Toys 54K times last year and spent an estimated £16K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.7%
Market size, estimated
£16Ka year
Peak month
October6.2× the quietest month
Top search term
inside out 234K searches a year

02 · Price

A sale here is worth £11.01.

Listings sell for £11.01 on average, from £4.07 to £25.85. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.01 that is £0 to £1K a year per listing.

Average price
£11.01under the $15 to $100 sweet spot
Price range
£4.07–£25.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #960 within Girls. It carries 1,314 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
76%
Out of stock, average day
9.9%
Average rank
#960in Girls
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,314per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Inside Out Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Just Play50%
  • Disney24%
  • Disney Store13%
  • Liscianigiochi12%
  • Open — no brand owns it (0%)

Demand

Inside Out Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Inside Out Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inside out 234K/yr
  • inside out toys15K/yr
  • inside out characters2K/yr
  • disney inside out2K/yr
  • inside out 2 toys2K/yr
  • inside out toy539/yr

Reviews and returns

What reviews say buyers love and hate about Inside Out Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.18

Doesnt match picture

Its not really made clear until much further down in the listing

Misleading advert

Size-Overall33%−0.15

Very small

thought it would be much bigger

Teeny tiny

Value For Money17%+0.06

Very expensive

Over priced

Love

Fun/Entertainment Experience41%+1.27

It is a fun toy that my daughter was very pleased to receive

Great family games for your kids

Great game

Quality-Overall29%+2.89

I must say it is well made

Good quality

The quality of it is second to none

Value For Money9%+0.06

For a Disney Store plush it felt like good value for money

Was so worth the money when on offer

Advertised Vs Actual Product8%−0.18

Everything was as described

Assembly/Installation5%−0.03

easy to set up

the concept was good just it takes a while to set up

Return

1.0% Return rate 35% Fixable by listing

Size-Overall27%█▁▂▅▂▁

Very small

thought it would be much bigger

Teeny tiny

Quality-Overall14%▁█▅▁▁▁
Battery Inclusion9%▁█▁▁█▁
Defective Material/Parts9%▁██▁▁▁
Functionality-Overall7%▁█▁▁▅▁

FAQ

Common Inside Out Toys questions

Answered from the same tracked data.