Inflatable Travel Pillow
FailShoppers spend only $77K a year here, so Inflatable Travel Pillow is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £77K/yr158K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 30 sellers
Flapen Score
Inflatable Travel Pillow against its category
The dotted line is the Fashion average. Past it, Inflatable Travel Pillow is stronger. Inside it, weaker.
Market
The Inflatable Travel Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Inflatable Travel Pillow 158K times last year and spent an estimated £77K. The top 5 brands take 74% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £77Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- inflatable travel pillow30K searches a year
02 · Price
A sale here is worth £8.92.
Listings sell for £8.92 on average, from £3.87 to £21.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.92 that is £4K to £7K a year per listing.
- Average price
- £8.92under the $15 to $100 sweet spot
- Price range
- £3.87–£21.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #93 within Luggage & Travel Gear. It carries 1,637 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #93in Luggage & Travel Gear
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,637per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Inflatable Travel Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cirorld Inflatable Travel Pillow Blow up Neck Pillow for Travel Lightweight Inflatable Travel Pillow for Airplane with Eye Mask and EarplugsTravel Essentials for Flying Grey
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,489
- Age
- 2y ago
JetsCush Inflatable Neck Pillow for Travel Blow up Travel Pillow Compact Travel Neck Pillows for Adults with Eye Mask and Earplugs Lightweight Travel Pillow for Airplane Trains and Office Grey
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 735
- Age
- 1y ago
flintronic Inflatable Travel Pillow Inflatable Travel Pillow for Airplane Soft Velvet Neck Support Lightweight Ergonomic Sleeping Neck Pillow for Airplane Car Train Office Camping (Black)
- Price
- £5.79
- Rating
- 4.0/5
- Reviews
- 364
- Age
- 1y ago
Maliton Inflatable Travel Pillow for Airplane (Black)
- Price
- £11.71
- Rating
- 4.2/5
- Reviews
- 1,217
- Age
- 2y ago
Cirorld Inflatable Travel Pillow Blow up Neck Pillow for Travel Lightweight Inflatable Travel Pillow for Airplane with Eye Mask and EarplugsTravel Essentials for Flying Black
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 1,489
- Age
- 2y ago
Trending
90-day click momentum
denoukin Inflatable Neck Pillow for Travel with Built-in Pump Ergonomic Contour Support Soft Plush Cover & Carry Pouch Compact for Airplane Car Train Sleeping Lake Blue
- Price
- £14.40
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
WZHHDM Inflatable Neck Pillow For Travel 2PCS Inflatable Travel Pillow Blow Up Neck Pillow for With Eye Mask Earplugs And Organiser Pouch for Travel
- Price
- £5.02
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 4mo ago
JetsCush Inflatable Neck Pillow for Travel Blow up Travel Pillow Compact Travel Neck Pillows for Adults with Eye Mask and Earplugs Lightweight Travel Pillow for Airplane Trains and Office Blue
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 735
- Age
- 1y ago
JetsCush Inflatable Neck Pillow for Travel Blow up Travel Pillow Compact Travel Neck Pillows for Adults with Eye Mask and Earplugs Lightweight Travel Pillow for Airplane Trains and Office Grey
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 735
- Age
- 1y ago
HUSHRICH Inflatable Neck Pillow for Travel Blow up Travel Pillow Portable Travel Neck Pillows for Adults Lightweight Inflatable U Shape Travel Pillow for Airplane
- Price
- £4.14
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 6mo ago
Newest
by launch datedenoukin Inflatable Neck Pillow for Travel with Built-in Pump Ergonomic Contour Support Soft Plush Cover & Carry Pouch Compact for Airplane Car Train Sleeping Lake Blue
- Price
- £14.40
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
WZHHDM Inflatable Neck Pillow For Travel 2PCS Inflatable Travel Pillow Blow Up Neck Pillow for With Eye Mask Earplugs And Organiser Pouch for Travel
- Price
- £5.02
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 4mo ago
HUSHRICH Inflatable Neck Pillow for Travel Blow up Travel Pillow Portable Travel Neck Pillows for Adults Lightweight Inflatable U Shape Travel Pillow for Airplane
- Price
- £4.14
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 6mo ago
HIKENTURE Neck Pillow for Travel-Inflatable Travel Pillow with Removable Cover-Portable Adjustable Airplane Pillow for Plane-Comfortable Ergonomic Flight Pillow-Fully Inflated in 3 Breaths(Grey)
- Price
- £11.19
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago
Hiuyavy Inflatable Travel Pillow 2 PCS Inflatable Neck Pillow for Travel with Eye Mask Earplugs and Organiser Pouch Blow up Neck Pillow for Airplane Trains Car and Office
- Price
- £6.90
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
30
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
21%
- Cirorld28%
- JetsCush17%
- flintronic11%
- FLOWZOOM10%
- Maliton8%
- TALLGO6%
Demand
Inflatable Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Inflatable Travel Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- inflatable travel pillow30K/yr
- inflatable neck pillow28K/yr
- inflatable neck pillow for travel29K/yr
- inflatable travel pillow for airplane17K/yr
- inflatable travel pillows11K/yr
- blow up neck pillow for travel9K/yr
- travel pillow inflatable14K/yr
- blow up travel pillow7K/yr
- blow up neck pillow4K/yr
- inflatable travel neck pillow6K/yr
Reviews and returns
What reviews say buyers love and hate about Inflatable Travel Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Small to carry
too big
Not supportive
doesnt seem to support much
Not much support
Not comfy
Nice soft material not comfortable to keep around your neck if awake
can be uncomfortable
Very poor quality pillow
The blow up tube inside is poor quality
Not great quality
Totally waste of money
Not worth it
At its current price of just over £18 this is quite pricey
Love
Very comfortable
The shape is very comfortable to wear
they are comfortable to the touch
Excellent product
no complaints
It seems well made
I like this cushion
An excellent pillow
this allows me to cuddle it in a comfy position, relax and sleep without the constant back, neck or hip pain; no knees jammed against the seat in front or shins rubbed by the bottom of the seat
Great product for the price point
Great value
Good value
As advertised
As described
Just what was needed
Return
2.1% Return rate 38% Fixable by listing
Too small
Small to carry
too big
Not comfy
Nice soft material not comfortable to keep around your neck if awake
can be uncomfortable
Very poor quality pillow
The blow up tube inside is poor quality
Not great quality
Not supportive
doesnt seem to support much
Not much support
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Inflatable Travel Pillow questions
Answered from the same tracked data.