Inflatable Pillow
PassInflatable Pillow scores 69 out of 100, a Pass. Shoppers spend an estimated $112K a year here, search demand grew +146.7% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 2,461 Fashion niches · +21 vs the category median of 4869
- Market size
- £112K/yr239K searches / yr
- 90-day growth
- +146.7%search demand this quarter
- Competition
- 33%top-5 click share · 32 brands · 46 sellers
Flapen Score
Inflatable Pillow against its category
The dotted line is the Fashion average. Past it, Inflatable Pillow is stronger. Inside it, weaker.
Market
The Inflatable Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Inflatable Pillow 239K times last year and spent an estimated £112K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- +146.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £112Ka year
- Peak month
- June4.5× the quietest month
- Top search term
- inflatable pillow87K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £3.05 to £29.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £3.05–£29.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £840–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #37 within Luggage & Travel Gear. It carries 1,876 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 5.0%
- Average rank
- #37in Luggage & Travel Gear
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,876per listing
- Listings tracked
- 52
04 · Newcomers
2 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Inflatable Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago

Camping Pillows 2Pack Inflatable Travel Pillow for Neck Ultralight Beach Pillow with Storage Bags Blow Up Pillows Ergonomic Air Pillow for Neck & Lumbar Support - Travel/Beach/Camping (Blue&Black)
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 4y ago

Eono Ultralight Inflatable Camping Pillows for Adults Compressible Compact Travel Inflatable Pillow Comfortable Ergonomic Blow Up Air Pillow for Camping Hiking Beach Fishing
- Price
- £7.04
- Rating
- 4.4/5
- Reviews
- 2,464
- Age
- 4y ago

TEIVUL Camping Pillow Inflatable Travel Pillow with Removable Pillowcase Ergonomic Blow Up Pillows for Adults & Kids with Neck & Lumbar Support
- Price
- £10.73
- Rating
- 4.2/5
- Reviews
- 306
- Age
- 3y ago

Funesla Camping Pillow Inflatable Compressible Lightweight Inflatable Pillows for Camping Small Inflatable Travel Camping Pillow for Adults Kids Backpacking Hiking Beach-Black
- Price
- £6.69
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 4y ago
Trending
estimated 90-day click momentum
MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Sky blue & Pink)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago

TIMEMEET 2 Pcs 38cm×24cm Ultralight Inflatable Camping Pillows Portable Compressible Water Resistant Blow Up Pillow Neck Lumbar Support for Travel/Camping/Hiking (Navy blue+Gray)
- Price
- £3.94
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Rose Red & Grey)
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago

JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago

2Pcs Inflatable Pillow for Travel Blow Up Pillows for Sun Lounger Inflatable Cushion Inflatable Small Cushion Beach Pillow Neck Support for Travel Hiking Beach Fishing Camping Outdoors(Purple+Magenta)
- Price
- £5.09
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 9mo ago
Newest
by launch date
TIMEMEET 2 Pcs 38cm×24cm Ultralight Inflatable Camping Pillows Portable Compressible Water Resistant Blow Up Pillow Neck Lumbar Support for Travel/Camping/Hiking (Navy blue+Gray)
- Price
- £3.94
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Sky blue & Pink)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago

MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Rose Red & Grey)
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago

JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago

JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Black)
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
32 falling
Sellers
46
Est. top-5 brand share
52%
Top 20: 93%
Est. top-5 click share
33%
Top 20: 75%
Open market
41%
- flintronic15%
- JetsCush11%
- Funesla10%
- Eono9%
- MEETTIKEY8%
- HIKENTURE7%
Demand
Inflatable Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×
Search terms
Top Inflatable Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- inflatable pillow87K/yr
- blow up pillow27K/yr
- beach pillow21K/yr
- inflatable pillows for camping20K/yr
- beach pillow for sunbathing11K/yr
- sunbed pillow12K/yr
- inflatable camping pillow10K/yr
- air pillow8K/yr
- inflatable pillow for sun lounger4K/yr
- inflatable beach pillow6K/yr
Reviews and returns
What reviews say buyers love and hate about Inflatable Pillow
We read the reviews and the return reasons for every product selling here.
“small into the bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Inflatable Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









