Inflatable Pillow
PassInflatable Pillow scores 69 out of 100, a Pass. Shoppers spend $112K a year here, search demand grew +146.7% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 69 / 100Top 1% of 2,461 Fashion niches · +21 vs the category median of 4869
- Market size
- £112K/yr239K searches / yr
- 90-day growth
- +146.7%search demand this quarter
- Competition
- 33%top-5 click share · 32 brands · 46 sellers
Flapen Score
Inflatable Pillow against its category
The dotted line is the Fashion average. Past it, Inflatable Pillow is stronger. Inside it, weaker.
Market
The Inflatable Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Inflatable Pillow 239K times last year and spent an estimated £112K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- +146.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £112Ka year
- Peak month
- June4.5× the quietest month
- Top search term
- inflatable pillow87K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £3.05 to £29.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £3.05–£29.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £840–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #37 within Luggage & Travel Gear. It carries 1,876 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 5.0%
- Average rank
- #37in Luggage & Travel Gear
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,876per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 2 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Inflatable Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago
Camping Pillows 2Pack Inflatable Travel Pillow for Neck Ultralight Beach Pillow with Storage Bags Blow Up Pillows Ergonomic Air Pillow for Neck & Lumbar Support - Travel/Beach/Camping (Blue&Black)
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 4y ago
Eono Ultralight Inflatable Camping Pillows for Adults Compressible Compact Travel Inflatable Pillow Comfortable Ergonomic Blow Up Air Pillow for Camping Hiking Beach Fishing
- Price
- £7.04
- Rating
- 4.4/5
- Reviews
- 2,464
- Age
- 4y ago
TEIVUL Camping Pillow Inflatable Travel Pillow with Removable Pillowcase Ergonomic Blow Up Pillows for Adults & Kids with Neck & Lumbar Support
- Price
- £10.73
- Rating
- 4.2/5
- Reviews
- 306
- Age
- 3y ago
Funesla Camping Pillow Inflatable Compressible Lightweight Inflatable Pillows for Camping Small Inflatable Travel Camping Pillow for Adults Kids Backpacking Hiking Beach-Black
- Price
- £6.69
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 4y ago
Trending
90-day click momentum
MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Sky blue & Pink)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago
TIMEMEET 2 Pcs 38cm×24cm Ultralight Inflatable Camping Pillows Portable Compressible Water Resistant Blow Up Pillow Neck Lumbar Support for Travel/Camping/Hiking (Navy blue+Gray)
- Price
- £3.94
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago
MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Rose Red & Grey)
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago
JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago
2Pcs Inflatable Pillow for Travel Blow Up Pillows for Sun Lounger Inflatable Cushion Inflatable Small Cushion Beach Pillow Neck Support for Travel Hiking Beach Fishing Camping Outdoors(Purple+Magenta)
- Price
- £5.09
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 9mo ago
Newest
by launch dateTIMEMEET 2 Pcs 38cm×24cm Ultralight Inflatable Camping Pillows Portable Compressible Water Resistant Blow Up Pillow Neck Lumbar Support for Travel/Camping/Hiking (Navy blue+Gray)
- Price
- £3.94
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago
MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Sky blue & Pink)
- Price
- £3.75
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago
MEETTIKEY Inflatable Camping Pillow Ultralight & Compressible Soft Waterproof Portable Blow Up Pillow for Camping Hiking Beach Fishing & Office 34 x 22cm (Rose Red & Grey)
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 4mo ago
JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago
JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Black)
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
46
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
33%
Top 20: 75%
Open market
41%
- flintronic15%
- JetsCush11%
- Funesla10%
- Eono9%
- MEETTIKEY8%
- HIKENTURE7%
Demand
Inflatable Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×
Search terms
Top Inflatable Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- inflatable pillow87K/yr
- blow up pillow27K/yr
- beach pillow21K/yr
- inflatable pillows for camping20K/yr
- beach pillow for sunbathing11K/yr
- sunbed pillow12K/yr
- inflatable camping pillow10K/yr
- air pillow8K/yr
- inflatable pillow for sun lounger4K/yr
- inflatable beach pillow6K/yr
Reviews and returns
What reviews say buyers love and hate about Inflatable Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small into the bag
Very small
it is potentially too large
I see amazon quality control is still non existent
Not of good quality
Rubbish
leaks
Bought two one had small leak
several of those develop leaks within a few months
a little pricey
Waste of money in My opinion for the cost
More expensive than some
Broken after a few uses
Lack off durability
Doesn't last long
Love
Comfortable too
Comfortable to use
Very comfortable and easily adjust for comfort
Excellent quality
Excellent build quality for the price
Excellent bit of kit
Very reasonable
Excellent value for money
Good value
Really good cushions, very comfortable
versatile little cushion is such great value
Im very pleased with the cushion
Very portable
Really handy to carry around
Compact and Easy to Carry Anywhere
Return
1.1% Return rate 49% Fixable by listing
small into the bag
Very small
it is potentially too large
Not only don't they feel easily
Not for long time comfort
I see amazon quality control is still non existent
Not of good quality
Rubbish
The section where you blow up the cushion broke on only the second time of using it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Inflatable Pillow questions
Answered from the same tracked data.