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Infinity Bracelet

Fail

The top 5 brands take 100% of clicks, so Infinity Bracelet is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£853K/yr873K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
63%top-5 click share · 3 brands · 39 sellers

Flapen Score

Infinity Bracelet against its category

The dotted line is the Fashion average. Past it, Infinity Bracelet is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infinity Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Infinity Bracelet 873K times last year and spent an estimated £853K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £853K a year.

Searches, last 12 months
873K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
1.4%
Market size, estimated
£853Ka year
Peak month
December3.2× the quietest month
Top search term
swarovski bracelet310K searches a year

02 · Price

A sale here is worth £71.82.

Listings sell for £71.82 on average, from £20.31 to £301.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £71.82 that is £7K to £18K a year per listing.

Average price
£71.82inside the $15 to $100 sweet spot
Price range
£20.31–£301.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£7K–£18K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #557 within Jewellery. It carries 2,618 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#557in Jewellery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,618per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Infinity Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£85K£171K£256K£341K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

0%

  • Swarovski95%
  • PANDORA3%
  • Elli2%

Demand

Infinity Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Infinity Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swarovski bracelet310K/yr
  • swarovski necklace242K/yr
  • infinity43K/yr
  • swarovski bracelets for womens28K/yr
  • swarovski necklace for women46K/yr
  • infinity bracelet31K/yr
  • swarovski necklaces31K/yr
  • swarovski bracelets26K/yr
  • swarovski set18K/yr
  • swarovski earrings sale14K/yr

Reviews and returns

What reviews say buyers love and hate about Infinity Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.10

Wrong size

the crystals were far too small

Smaller than expected

Color13%−0.06

Bracelet has lost colour and turns wrist green, absolutely shocking, only purchased at Christmas

has gone a bronze colour and turned my daughters neck green, very disappointed

Flipping yellow

Value For Money13%+0.67

Looks so expensive

You would get better for your money

Waste of money

Quality-Overall10%−0.01

Bad quality

I am very disappointed with the quality of the item

Not good at all

Durability10%−0.08

Falls apart

hadnt even had it for 6 months

snapped after a few wears

Love

Gifting Purpose24%+2.15

Christmas gift

Great gift

Birthday present

Value For Money20%+0.67

Worth purchasing

Excellent value for money

good price

Quality-Overall13%−0.01

well made

Good quality, lovely bracelet

Excellent product

Brightness/Shine/Glow8%+0.83

very shiny

Very nice and sparkly

It sparkles with pride

Color6%−0.06

Very pretty

Very pretty bangle

Perfect, doesnt change colour in multiple wears in water

Return

3.0% Return rate 76% Fixable by listing

Size-Overall44%▆▇▇▄█▆

Wrong size

the crystals were far too small

Smaller than expected

Wrist Fit8%▁▂▇█▁▅
Value For Money7%█▅▃▇▄█

Looks so expensive

You would get better for your money

Waste of money

Neck Fit5%▃█▁▅▆▁
Advertised Vs Actual Product4%▅█▅▂▄▂

FAQ

Common Infinity Bracelet questions

Answered from the same tracked data.