In the Night Garden Toys

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

3.4%

Market size, estimated

£85Ka year

Peak month

November4.9× the quietest month

Top search term

in the night garden toys207K searches a year

Listings sell for £10.66 on average, from £5.34 to £17.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.66 that is £3K to £5K a year per listing.

Average price

£10.66under the $15 to $100 sweet spot

Price range

£5.34–£17.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #132 within Boys. It carries 1,094 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#132in Boys

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,094per listing

Listings tracked

7

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months