In the Night Garden Toys

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

3.4%

Market size, estimated

£85Ka year

Peak month

November4.9× the quietest month

Top search term

in the night garden toys207K searches a year

Listings sell for £10.66 on average, from £5.34 to £17.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.66 that is £3K to £5K a year per listing.

Average price

£10.66under the $15 to $100 sweet spot

Price range

£5.34–£17.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #132 within Boys. It carries 1,094 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#132in Boys

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,094per listing

Listings tracked

7

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months