Hunter Wellies Women
FailDemand is soft, at -68.5% this quarter, so Hunter Wellies Women is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £44K/yr425K searches / yr
- 90-day growth
- -68.5%search demand this quarter
- Competition
- 22%top-5 click share · 21 brands · 41 sellers
Flapen Score
Hunter Wellies Women against its category
The dotted line is the Fashion average. Past it, Hunter Wellies Women is stronger. Inside it, weaker.
Market
The Hunter Wellies Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hunter Wellies Women 425K times last year and spent an estimated £44K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 425K
- Growth, 90 days vs prior 90
- -68.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £44Ka year
- Peak month
- November10.9× the quietest month
- Top search term
- ankle wellies women161K searches a year
02 · Price
A sale here is worth £19.91.
Listings sell for £19.91 on average, from £8.37 to £39.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.91 that is £0 to £2K a year per listing.
- Average price
- £19.91inside the $15 to $100 sweet spot
- Price range
- £8.37–£39.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 7.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #171 within Shoes. It carries 746 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 84%
- Out of stock, average day
- 7.9%
- Average rank
- #171in Shoes
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 746per listing
- Listings tracked
- 80
04 · Newcomers
0 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Hunter Wellies Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DREAM PAIRS Wellington Boots Women and Men Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots SDRB2201W-E Navy 6 UK/39 (EUR)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 5,945
- Age
- 4y ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
- Price
- £39.83
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago

DREAM PAIRS Wellington Boots Women Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots Black Size 6 UK SDRB2201W-E
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 5,945
- Age
- 4y ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £30.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
- Price
- £39.83
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £30.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking
- Price
- £21.35
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6mo ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £29.75
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago
Newest
by launch date
Canadiana Ladies Short Wellies Rubber Boots Twin Gusset Equestrian Black Womens Waterproof Riding Dog Walking Grip Sole (4 UK Footwear Size System Adult Women Numeric Medium 4)
- Price
- £12.35
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 6mo ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.98
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking
- Price
- £21.35
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6mo ago

Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
- Price
- £39.83
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
41
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
22%
Top 20: 58%
Open market
22%
- DREAM PAIRS24%
- DRECAGE15%
- FOGOIN13%
- Jollywalk12%
- Regatta8%
- Mountain Warehouse5%
Demand
Hunter Wellies Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.9×
Search terms
Top Hunter Wellies Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ankle wellies women161K/yr
- womens ankle wellies44K/yr
- joules wellies women18K/yr
- garden boots for women9K/yr
- ladies ankle wellies23K/yr
- joules wellies34K/yr
- ladies short wellies15K/yr
- short welly boots9K/yr
- ankle wellies women size 69K/yr
- half wellies for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Hunter Wellies Women
We read the reviews and the return reasons for every product selling here.
“not a good fit for”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hunter Wellies Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









