Hunter Wellies Women
FailDemand is soft, at -68.5% this quarter, so Hunter Wellies Women is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £44K/yr425K searches / yr
- 90-day growth
- -68.5%search demand this quarter
- Competition
- 22%top-5 click share · 21 brands · 41 sellers
Flapen Score
Hunter Wellies Women against its category
The dotted line is the Fashion average. Past it, Hunter Wellies Women is stronger. Inside it, weaker.
Market
The Hunter Wellies Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hunter Wellies Women 425K times last year and spent an estimated £44K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 425K
- Growth, 90 days vs prior 90
- -68.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £44Ka year
- Peak month
- November10.9× the quietest month
- Top search term
- ankle wellies women161K searches a year
02 · Price
A sale here is worth £19.91.
Listings sell for £19.91 on average, from £8.37 to £39.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.91 that is £0 to £2K a year per listing.
- Average price
- £19.91inside the $15 to $100 sweet spot
- Price range
- £8.37–£39.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 7.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #171 within Shoes. It carries 746 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 84%
- Out of stock, average day
- 7.9%
- Average rank
- #171in Shoes
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 746per listing
- Listings tracked
- 80
04 · Newcomers
Amazon counts 0 of last year's 30 launches as successful.
30 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Hunter Wellies Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DREAM PAIRS Wellington Boots Women and Men Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots SDRB2201W-E Navy 6 UK/39 (EUR)
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 5,945
- Age
- 4y ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
- Price
- £39.83
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago

DREAM PAIRS Wellington Boots Women Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots Black Size 6 UK SDRB2201W-E
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 5,945
- Age
- 4y ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £30.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago
Trending
90-day click momentum
Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
- Price
- £39.83
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £30.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking
- Price
- £21.35
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6mo ago

Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
- Price
- £29.75
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 10mo ago
Newest
by launch date
Canadiana Ladies Short Wellies Rubber Boots Twin Gusset Equestrian Black Womens Waterproof Riding Dog Walking Grip Sole (4 UK Footwear Size System Adult Women Numeric Medium 4)
- Price
- £12.35
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 6mo ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.73
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
- Price
- £22.98
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 6mo ago

FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking
- Price
- £21.35
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 6mo ago

Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
- Price
- £39.83
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
41
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
22%
Top 20: 58%
Open market
22%
- DREAM PAIRS24%
- DRECAGE15%
- FOGOIN13%
- Jollywalk12%
- Regatta8%
- Mountain Warehouse5%
Demand
Hunter Wellies Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.9×
Search terms
Top Hunter Wellies Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ankle wellies women161K/yr
- womens ankle wellies44K/yr
- joules wellies women18K/yr
- garden boots for women9K/yr
- ladies ankle wellies23K/yr
- joules wellies34K/yr
- ladies short wellies15K/yr
- short welly boots9K/yr
- ankle wellies women size 69K/yr
- half wellies for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Hunter Wellies Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not a good fit for
Too Narrow for Me
Runs large
hers fell apart
Fell apart after a month
So do not see these being a durable item
Not comfortable
uncomfortable after longer periods of time
Uncomfortable plastic
Too small no good for wide feet
my feet are shorter than most
I found them too narrow in the toes
They gradually started letting in water
Non waterproof
Do not buy if you're looking for waterproof boots
Love
So comfortable
Looks nice and comfortable to wear
comfortable and have become my favourite shoes
These are a big fit
Excellent fit
The fit is just right with some thick socks on
Good for the price
great value
Good value for money
Good quality
Good value quality boots
are well made
totally waterproof
fully waterproof
waterproof material
Return
7.7% Return rate 75% Fixable by listing
not a good fit for
Too Narrow for Me
Runs large
Too small no good for wide feet
my feet are shorter than most
I found them too narrow in the toes
too wide and loose
they are too narrow on the width
I weas upset I had to return them due to not being wide enough on the foot
Not comfortable
uncomfortable after longer periods of time
Uncomfortable plastic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hunter Wellies Women questions
Answered from the same tracked data.









