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Hunter Wellies Women

soft demand (-68.5% this quarter) — Hunter Wellies Women doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 11Growth 0Conversion 7Competition 93Returns 15Price range 78Avg price 87Brand share 54Review moat 69Quality gap 79
This niche Category average

Is Hunter Wellies Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hunter Wellies Women is a £44K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Hunter Wellies Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -68.5% over the last 90 days and 0.5% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr3K
Search volume / yr-68.5%425K
Conversion rate0.5%
Avg price£19.91

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers21 · 41
Top-5 product click share22%
Open market28%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 80 products

Sponsored placement89%
New entrants (1y)30· 0 succeeded
Avg rating4.2★
Avg reviews746

Top Hunter Wellies Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

£0£880£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

41

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

22%

Top 20: 58%

Open market

22%

  • DREAM PAIRS24%
  • DRECAGE15%
  • FOGOIN13%
  • Jollywalk12%
  • Regatta8%
  • Mountain Warehouse5%

Hunter Wellies Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume425KCVR0.5%Products80Brands21Top 5 Brands72%OOS Rate7.9%Rating4.2★Reviews746Avg BSR#171
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.9×

Top Hunter Wellies Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ankle wellies women161K/yr
  • womens ankle wellies44K/yr
  • joules wellies women18K/yr
  • garden boots for women9K/yr
  • ladies ankle wellies23K/yr
  • joules wellies34K/yr
  • ladies short wellies15K/yr
  • short welly boots9K/yr
  • ankle wellies women size 69K/yr
  • half wellies for women8K/yr

What reviews say buyers love and hate about Hunter Wellies Women

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Comfort-Overall28%

So comfortable

Size-Overall14%

These are a big fit

Value For Money10%

Good for the price

Quality-Overall8%

Good quality

Water Resistance8%

totally waterproof

What buyers complain about

61% of reviews
Size-Overall25%

not a good fit for

Durability8%

hers fell apart

Comfort-Overall6%

Not comfortable

Feet Fit5%

Too small no good for wide feet

Water Resistance4%

They gradually started letting in water

Hunter Wellies Women return rate & reasons

Why buyers send it back, as a share of all return requests.

7.7%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Feet Fit
14%
3Width
7%
4Comfort-Overall
5%
5Color
3%

Common Hunter Wellies Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hunter Wellies Women 43/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 80 tracked products. 0 of 30 products launched in the last 360 days are still selling. Search demand moved -68.5% over the last 90 days.
Search demand for Hunter Wellies Women on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 10.9× the quietest.