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Hunter Wellies Women

Fail

Demand is soft, at -68.5% this quarter, so Hunter Wellies Women is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£44K/yr425K searches / yr
90-day growth
-68.5%search demand this quarter
Competition
22%top-5 click share · 21 brands · 41 sellers

Flapen Score

Hunter Wellies Women against its category

The dotted line is the Fashion average. Past it, Hunter Wellies Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hunter Wellies Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hunter Wellies Women 425K times last year and spent an estimated £44K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
-68.5%
Conversion, latest week
0.5%
Market size, estimated
£44Ka year
Peak month
November10.9× the quietest month
Top search term
ankle wellies women161K searches a year

02 · Price

A sale here is worth £19.91.

Listings sell for £19.91 on average, from £8.37 to £39.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.91 that is £0 to £2K a year per listing.

Average price
£19.91inside the $15 to $100 sweet spot
Price range
£8.37–£39.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #171 within Shoes. It carries 746 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
84%
Out of stock, average day
7.9%
Average rank
#171in Shoes
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
746per listing
Listings tracked
80

04 · Newcomers

Amazon counts 0 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hunter Wellies Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£880£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

41

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

22%

Top 20: 58%

Open market

22%

  • DREAM PAIRS24%
  • DRECAGE15%
  • FOGOIN13%
  • Jollywalk12%
  • Regatta8%
  • Mountain Warehouse5%

Demand

Hunter Wellies Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Hunter Wellies Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ankle wellies women161K/yr
  • womens ankle wellies44K/yr
  • joules wellies women18K/yr
  • garden boots for women9K/yr
  • ladies ankle wellies23K/yr
  • joules wellies34K/yr
  • ladies short wellies15K/yr
  • short welly boots9K/yr
  • ankle wellies women size 69K/yr
  • half wellies for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Hunter Wellies Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.12

not a good fit for

Too Narrow for Me

Runs large

Durability8%−0.12

hers fell apart

Fell apart after a month

So do not see these being a durable item

Comfort-Overall6%+2.35

Not comfortable

uncomfortable after longer periods of time

Uncomfortable plastic

Feet Fit5%−0.06

Too small no good for wide feet

my feet are shorter than most

I found them too narrow in the toes

Water Resistance4%+0.27

They gradually started letting in water

Non waterproof

Do not buy if you're looking for waterproof boots

Love

Comfort-Overall28%+2.35

So comfortable

Looks nice and comfortable to wear

comfortable and have become my favourite shoes

Size-Overall14%−0.12

These are a big fit

Excellent fit

The fit is just right with some thick socks on

Value For Money10%+0.62

Good for the price

great value

Good value for money

Quality-Overall8%+0.21

Good quality

Good value quality boots

are well made

Water Resistance8%+0.27

totally waterproof

fully waterproof

waterproof material

Return

7.7% Return rate 75% Fixable by listing

Size-Overall47%▇▅▆▆▅█

not a good fit for

Too Narrow for Me

Runs large

Feet Fit14%▄▅▅▆█▃

Too small no good for wide feet

my feet are shorter than most

I found them too narrow in the toes

Width7%▆█▃▇▃▄

too wide and loose

they are too narrow on the width

I weas upset I had to return them due to not being wide enough on the foot

Comfort-Overall5%█▆▇▄▅█

Not comfortable

uncomfortable after longer periods of time

Uncomfortable plastic

Color3%▂▃█▃▃▃

FAQ

Common Hunter Wellies Women questions

Answered from the same tracked data.