hunter wellies women
Skip itSoft demand (-68.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£19.91avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.37–£39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good745.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad£44K£44K/yr · 425K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hunter wellies women is a £44K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hunter wellies women market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 89%
- Out of stock
- 7.9%
- Avg brand age
- 50 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
41
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
22%
Top 20: 58%
Open market
22%
- DREAM PAIRS24%
- DRECAGE15%
- FOGOIN13%
- Jollywalk12%
- Regatta8%
- Mountain Warehouse5%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -68.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.9×
Top hunter wellies women search terms
- ankle wellies women161K/yr
- womens ankle wellies44K/yr
- joules wellies women18K/yr
- garden boots for women9K/yr
- ladies ankle wellies23K/yr
- joules wellies34K/yr
- ladies short wellies15K/yr
- short welly boots9K/yr
- ankle wellies women size 69K/yr
- half wellies for women8K/yr
Top hunter wellies women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DREAM PAIRS Wellington Boots Women and Men Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots SDRB2201W-E Navy 6 UK/39 (EUR)
DREAM PAIRS£14.644.4★5,945 rev
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
FOGOIN£22.734.4★32 rev
Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
Jollywalk£39.834.3★11 rev
DREAM PAIRS Wellington Boots Women Ankle Ladies Wellies Short Chelsea Booties Waterproof Rain Boots Black Size 6 UK SDRB2201W-E
DREAM PAIRS£14.794.4★5,945 rev
Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
Jollywalk£30.993.8★26 rev
Newest
by launch date
Canadiana Ladies Short Wellies Rubber Boots Twin Gusset Equestrian Black Womens Waterproof Riding Dog Walking Grip Sole (4 UK Footwear Size System Adult Women Numeric Medium 4)
Canadiana£12.3531 rev
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
FOGOIN£22.7332 rev
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
FOGOIN£22.9832 rev
FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking
FOGOIN£21.3517 rev
Jollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
Jollywalk£39.8311 rev
Trending
90-day click momentumJollywalk Womens rubber Waterproof Rain bootsFashion Ankle bootsChelsea Bootssuitable for gardening yard maintenance (Brown 7 Adult Women 7 Numeric UK Footwear Size System Medium)
Jollywalk£39.834.3★
Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
Jollywalk£30.993.8★
FOGOIN Women Chelsea Rain Boots Mid-Calf Waterproof Lightweight Non-Slip Garden Booties Warm Lined Comfortable Slip On
FOGOIN£22.734.4★
FOGOIN Wellies Boots Women Wellington Ankle Chelsea Waterproof Wide Anti Slip Rain Boots Outdoors Garden Walking
FOGOIN£21.354.4★
Jollywalk ankle wellies handmade made of 100% rubber material suitable for both men and women suitable for yard cleaning and walking comfortable non slip waterproof
Jollywalk£29.753.8★
What buyers say about hunter wellies women
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“These are a big fit”
“Good for the price”
“Good quality”
“totally waterproof”
“Very happy with my purchase especially with the current weather here in the UK”
“Easy to get on”
“Very impressed nice colour true to picture thank you”
“The soft edges are comfortable”
“Very comfortable to wear warm”
What buyers complain about
“not a good fit for”
“hers fell apart”
“Not comfortable”
“Too small no good for wide feet”
“They gradually started letting in water”
“Me i have not been able to use”
“The plastic is quite hard”
“Poor quality”
“Thin”
“too wide and loose”
Top return reasons
Common questions
- Is hunter wellies women profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 80 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is -68.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the hunter wellies women niche?
- 21 brands and 41 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in hunter wellies women?
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 7.7% — above our launch gate.
- When does demand for hunter wellies women peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.9× the quietest.
- What does it cost to enter the hunter wellies women niche?
- Listings span £8.37–£39.83; the average listing price is £19.91 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.