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Hungry Caterpillar Costume

Fail

Demand is soft, at -92.6% this quarter, so Hungry Caterpillar Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£34K/yr126K searches / yr
90-day growth
-92.6%search demand this quarter
Competition
52%top-5 click share · 12 brands · 26 sellers

Flapen Score

Hungry Caterpillar Costume against its category

The dotted line is the Fashion average. Past it, Hungry Caterpillar Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hungry Caterpillar Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hungry Caterpillar Costume 126K times last year and spent an estimated £34K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-92.6%
Conversion, latest week
1.8%
Market size, estimated
£34Ka year
Peak month
March83.4× the quietest month
Top search term
caterpillar costume18K searches a year

02 · Price

A sale here is worth £14.82.

Listings sell for £14.82 on average, from £9.00 to £21.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.82 that is £0 to £1K a year per listing.

Average price
£14.82under the $15 to $100 sweet spot
Price range
£9.00–£21.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #980 within Boys. It carries 179 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
22.2%
Average rank
#980in Boys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
179per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hungry Caterpillar Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

26

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

21%

  • generic28%
  • Rubies13%
  • Fun Shack12%
  • Eric Carle11%
  • Blues Group10%
  • Smiffys5%

Demand

Hungry Caterpillar Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 83.4×

Search terms

Top Hungry Caterpillar Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caterpillar costume18K/yr
  • hungry caterpillar costume59K/yr
  • caterpillar costume kids7K/yr
  • the hungry caterpillar costume16K/yr
  • very hungry caterpillar costume11K/yr
  • the very hungry caterpillar costume11K/yr
  • hungry caterpillar costume kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Hungry Caterpillar Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%+0.80

Sizes are massively out

too small

Size up

Durability17%−0.50

Broke straight away

The day after I got it it ripped a little on the back

Value For Money14%−0.12

Not the cheapest

Not worth the price

I am a bit disappointed considering the price

Advertised Vs Actual Product8%−0.13

False advertising

Quality-Overall8%+1.22

Quality not so good either for the price

Love

Size-Overall27%+0.80

Right size

True to size

Fitted my small 12yr old

Quality-Overall26%+1.22

Well made, good quality and vibrant colours though

Good quality, true to size

Good quality

Advertised Vs Actual Product6%−0.13

exactly as you would expect it to be

Developmental Needs6%+0.69

Perfect for kids

Value For Money6%−0.12

And not too expensive either

Return

4.6% Return rate 90% Fixable by listing

Size-Overall87%▆▇▇█▇▆

Sizes are massively out

too small

Size up

Quality-Overall5%▁▃▃▁▂█

Quality not so good either for the price

Advertised Vs Actual Product2%▁█▄▁▆▁

False advertising

Material Quality1%▁▁▆▁█▁

I think made of felt. it feels felt like though I can't find any material information on the listing

Strap/String Quality1%▁█▂▁▁▁

FAQ

Common Hungry Caterpillar Costume questions

Answered from the same tracked data.