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Hungry Caterpillar Costume

Fail

Demand is soft, at -92.6% this quarter, so Hungry Caterpillar Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£34K/yr126K searches / yr
90-day growth
-92.6%search demand this quarter
Competition
52%top-5 click share · 12 brands · 26 sellers

Flapen Score

Hungry Caterpillar Costume against its category

The dotted line is the Fashion average. Past it, Hungry Caterpillar Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hungry Caterpillar Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hungry Caterpillar Costume 126K times last year and spent an estimated £34K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-92.6%
Conversion, latest week
1.8%
Market size, estimated
£34Ka year
Peak month
March83.4× the quietest month
Top search term
caterpillar costume18K searches a year

02 · Price

A sale here is worth £14.82.

Listings sell for £14.82 on average, from £9.00 to £21.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.82 that is £0 to £1K a year per listing.

Average price
£14.82under the $15 to $100 sweet spot
Price range
£9.00–£21.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #980 within Boys. It carries 179 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
22.2%
Average rank
#980in Boys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
179per listing
Listings tracked
24

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hungry Caterpillar Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

26

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 95%

Open market

21%

  • generic28%
  • Rubies13%
  • Fun Shack12%
  • Eric Carle11%
  • Blues Group10%
  • Smiffys5%

Demand

Hungry Caterpillar Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 83.4×

Search terms

Top Hungry Caterpillar Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • caterpillar costume18K/yr
  • hungry caterpillar costume59K/yr
  • caterpillar costume kids7K/yr
  • the hungry caterpillar costume16K/yr
  • very hungry caterpillar costume11K/yr
  • the very hungry caterpillar costume11K/yr
  • hungry caterpillar costume kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Hungry Caterpillar Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Sizes are massively out”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hungry Caterpillar Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data