hulk costume
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.17avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good£7.96–£31.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good927.46avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£46K£46K/yr · 166K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hulk costume is a £46K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hulk costume market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #347
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 65%
- Out of stock
- 9.3%
- Avg brand age
- 40 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
0%
- Textiles 4 Home38%
- Marvel29%
- Rubies26%
- Disney Store5%
- NTGFU2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.5% search growth over the last 90 days.Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Top hulk costume search terms
- hulk costume94K/yr
- hulk costume 3-420K/yr
- hulk costume 4-5 years17K/yr
- children hulk costume4K/yr
- hulk costume kids6K/yr
- hulk costume for kids5K/yr
- hulk costume 5-68K/yr
- hulk costume 2-3 years5K/yr
- kids hulk costume4K/yr
- hulk fancy dress3K/yr
Top hulk costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
Textiles 4 Home£7.964.6★190 rev
Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 5_years 6_years regular) Green
Textiles 4 Home£9.714.6★190 rev
Rubies Official Avengers Endgame Hulk Deluxe Child Costume - Medium Age 5-7 Height 132 cm Halloween
Rubies£22.374.6★1,234 rev
Rubies Official Marvel Spidey and His Amazing Friends Hulk Deluxe Toddler Costume Kids Superhero Fancy Dress Age 3-4 Years (702737) Halloween
Rubies£19.964.4★469 rev
Marvel PJs for Boys | Avengers Pyjamas for Kids | Hulk and Iron Man Pyjama Multipack Multicoloured Age 7 to 8 Years
Marvel£14.064.3★2,017 rev
Newest
by launch date
Disney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit
Disney Store£30.865 rev
Disney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit
Disney Store£31.665 rev
NTGFU Hero Hands with Capes Mask Power Fists Gloves with Built-In Cotton Hero Costume for kids Birthday Christmas Halloween Suit
NTGFU£20.847 rev
Rubies 301731S Hulk Childs Costume Kids Fancy Dress Boys Multi 7-8 Years Halloween
Rubies£18.4987 rev
Rubies 301735XS Hulk Deluxe Kids Fancy Dress Boys Multicolour 5-6 Years Halloween
Rubies£23.79293 rev
Trending
90-day click momentumDisney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit
Disney Store£31.664.7★
Disney Store Official Incredible Hulk Costume for Kids Marvel Superhero Fancy Dress Outfit
Disney Store£30.864.7★
Marvel Boys The Incredible Hulk Pyjamas Green Age 9 to 10 Years
Marvel£11.474.6★
Marvel Boys The Incredible Hulk Swim Set Green Age 6-7 Years
Marvel£12.214.4★
Marvel Boys Pyjamas The Incredible Hulk Black 6-7 Years
Marvel£13.054.7★
What buyers say about hulk costume
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing is good”
“Overall great appearance”
“Great value for money”
“they wash nice too”
“as described”
“cushioned very compfortable”
“Very good quality print”
“not heavy”
What buyers complain about
“Not keen on the fabric”
“Possibly the least breathable fabric Ive ever encountered”
“so very tight”
Top return reasons
Common questions
- Is hulk costume profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -60.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the hulk costume niche?
- 5 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hulk costume?
- Top complaints mined from reviews: Material Quality, Breathability, Size-Overall. The return rate is 2.0%.
- When does demand for hulk costume peak?
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the hulk costume niche?
- Listings span £7.96–£31.66; the average listing price is £17.17 (sweet spot $15–$100). The average incumbent carries 927 reviews — the moat a new listing must climb.