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Hulk Costume

Fail

Demand is soft, at -60.5% this quarter, so Hulk Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£46K/yr166K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
51%top-5 click share · 5 brands · 32 sellers

Flapen Score

Hulk Costume against its category

The dotted line is the Fashion average. Past it, Hulk Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hulk Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hulk Costume 166K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
1.6%
Market size, estimated
£46Ka year
Peak month
October4.7× the quietest month
Top search term
hulk costume94K searches a year

02 · Price

A sale here is worth £17.17.

Listings sell for £17.17 on average, from £7.96 to £31.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.17 that is £0 to £2K a year per listing.

Average price
£17.17inside the $15 to $100 sweet spot
Price range
£7.96–£31.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #347 within Boys. It carries 927 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
9.3%
Average rank
#347in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
927per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hulk Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

0%

  • Textiles 4 Home38%
  • Marvel29%
  • Rubies26%
  • Disney Store5%
  • NTGFU2%
  • Open — no brand owns it (0%)

Demand

Hulk Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Hulk Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hulk costume94K/yr
  • hulk costume 3-420K/yr
  • hulk costume 4-5 years17K/yr
  • children hulk costume4K/yr
  • hulk costume kids6K/yr
  • hulk costume for kids5K/yr
  • hulk costume 5-68K/yr
  • hulk costume 2-3 years5K/yr
  • kids hulk costume4K/yr
  • hulk fancy dress3K/yr

Reviews and returns

What reviews say buyers love and hate about Hulk Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality33%−0.17

Not keen on the fabric

Breathability33%−0.17

Possibly the least breathable fabric Ive ever encountered

Size-Overall33%+2.18

so very tight

Love

Size-Overall32%+2.18

Sizing is good

size great

Son loves it, fits well

Quality-Overall22%+0.93

Overall great appearance

Excelent quality great for halloween

Great quality

Value For Money13%+0.53

Great value for money

Good value

Great price

Washability10%+0.39

they wash nice too

Advertised Vs Actual Product8%+0.32

as described

Item as stated

Return

2.0% Return rate 81% Fixable by listing

Size-Overall81%▇▆▇█▇▆

so very tight

Quality-Overall6%▄█▇▁▁▁
Material Quality5%▁▁▂▁█▁

Not keen on the fabric

Value For Money2%▁▁▁▁▁█
Stitch/Finish/Polish2%█▁▁▇▁▁

FAQ

Common Hulk Costume questions

Answered from the same tracked data.