Hulk
brand-locked demand (top 5 brands take 92% of clicks) — Hulk doesn't clear our bar today.
Flapen Score
Is Hulk profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hulk is a £85K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Hulk: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.0% over the last 90 days and 1.8% of searches end in a purchase.
£85K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 46 products
Top Hulk products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 3y ago
avengers Marvel Titan Hero Series Blast Gear Deluxe Hulk Action Figure 30-cm Toy For Children Aged 4 and Up Green
- Price
- £11.78
- Rating
- 4.7/5
- Reviews
- 1,367
- Age
- 2y ago
Marvel Boys The Incredible Hulk Pyjamas Green Age 9 to 10 Years
- Price
- £11.47
- Rating
- 4.6/5
- Reviews
- 1,275
- Age
- 7y ago
Marvel Boys Pyjamas The Incredible Hulk Black 2-3 Years
- Price
- £13.23
- Rating
- 4.7/5
- Reviews
- 2,135
- Age
- 8y ago
Marvel Boys The Incredible Hulk Pyjamas Green Age 5 to 6 Years
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 1,275
- Age
- 7y ago
Trending
90-day click momentum
Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.49
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2mo ago
Marvel Superheroes Boys Pyjamas Incredible Hulk Iron Man Thor and Captain America Short Pjs Set For Boys 5-6 Years Blue
- Price
- £7.82
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago
Marvel T Shirt The Incredible Hulk Kids Football Shirt for Boys Boys Clothes Green 6-7 Years
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Marvel Boys The Incredible Hulk Swim Set Green Age 3-4 Years
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 944
- Age
- 7y ago
Marvel Avengers Swim Shorts | Iron Man and Hulk Boys Swimming Trunks | Boys Swim Shorts & Trunks | Age 8 to 9 Years Multicoloured
- Price
- £7.46
- Rating
- 4.7/5
- Reviews
- 1,451
- Age
- 6y ago
Newest
by launch dateMarvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.49
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2mo ago
Marvel T Shirt The Incredible Hulk Kids Football Shirt for Boys Boys Clothes Green 6-7 Years
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Marvel Avengers ActionVerse Hulk Action Figure & Accessories 4.5-Inch (11.4 CM) Super Hero Toys & Figures for Children Ages 4+ Green
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 8mo ago
Marvel Legends Maximum Series Hulk Action Figure
- Price
- £49.77
- Rating
- 4.7/5
- Reviews
- 884
- Age
- 1y ago
MARVEL Spidey and His Amazing Friends Team Up Tank - Combining 6-Inch Hulk Smash Tank and 4-Inch Spidey Glider Jet
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
11 falling
Sellers
151
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
6%
- Marvel70%
- Textiles 4 Home13%
- Aonuily3%
- Play-Doh3%
- SPIDEY AND HIS AMAZING FRIENDS3%
- Jazwares2%
- Open — no brand owns it (5 brands, 6%)
Hulk demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Hulk search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hulk178K/yr
- hulk toys106K/yr
- hulk figure39K/yr
- hulk toy18K/yr
- hulk action figure16K/yr
- the hulk12K/yr
- incredible hulk13K/yr
- hulk smash7K/yr
What reviews say buyers love and hate about Hulk
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good quality”
“Good size”
“Good value”
“Great Toy”
“Bought as a gift, good quality”
What buyers complain about
66% of reviews“sizing is a bit small”
“too expensive”
“Poor quality”
“Its not green its red”
“Only toy that has ever broke when my son was playing with it”
Hulk return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hulk questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
