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Hulk

Fail

The top 5 brands take 92% of clicks, so Hulk is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£85K/yr388K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
37%top-5 click share · 11 brands · 151 sellers

Flapen Score

Hulk against its category

The dotted line is the Fashion average. Past it, Hulk is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hulk 388K times last year and spent an estimated £85K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
1.8%
Market size, estimated
£85Ka year
Peak month
December2.8× the quietest month
Top search term
hulk178K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £4.16 to £49.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.05 that is £1K to £3K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£4.16–£49.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #270 within Boys. It carries 1,003 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#270in Boys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,003per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

151

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

6%

  • Marvel70%
  • Textiles 4 Home13%
  • Aonuily3%
  • Play-Doh3%
  • SPIDEY AND HIS AMAZING FRIENDS3%
  • Jazwares2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Hulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Hulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hulk178K/yr
  • hulk toys106K/yr
  • hulk figure39K/yr
  • hulk toy18K/yr
  • hulk action figure16K/yr
  • the hulk12K/yr
  • incredible hulk13K/yr
  • hulk smash7K/yr

Reviews and returns

What reviews say buyers love and hate about Hulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+1.68

sizing is a bit small

Great size maybe the pots if play doh could of been abit bigger

Small as in description

Value For Money17%−0.12

too expensive

is expensive for what it is

Utter waste of money

Quality-Overall9%0.00

Poor quality

BAD QUALITY EXPECTATIONS

Color7%+0.16

Its not green its red

Durability7%−0.04

Only toy that has ever broke when my son was playing with it

Love

Quality-Overall20%0.00

Good quality

Good quality for my little boy

looks well made

Size-Overall14%+1.68

Good size

which is about right for a small

not too big

Value For Money13%−0.12

Good value

Great value for money

Excellent value

Fun/Entertainment Experience12%+0.74

Great Toy

toys with ease

Overall a fun

Gifting Purpose7%+0.72

Bought as a gift, good quality

Great gift idea

The perfect gift

Return

0.8% Return rate 62% Fixable by listing

Size-Overall57%█▇██▄▆

sizing is a bit small

Great size maybe the pots if play doh could of been abit bigger

Small as in description

Quality-Overall10%▄█▃▄▄█

Poor quality

BAD QUALITY EXPECTATIONS

Gifting Purpose8%▁█▃▅▁▄
Material Quality6%▂▁▂▃█▁
Value For Money5%▁▄█▁▁▅

too expensive

is expensive for what it is

Utter waste of money

FAQ

Common Hulk questions

Answered from the same tracked data.