Is hulk profitable to sell on Amazon United Kingdom?

The niche generates £85K/yr across 46 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).

How competitive is the hulk niche?

11 brands and 151 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in hulk?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.

When does demand for hulk peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the hulk niche?

Listings span £4.16–£49.77; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.

hulk

Skip it

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Price range

Great£4.16–£49.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,003.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.05

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Market size

Bad£85K

£85K/yr · 388K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hulk is a £85K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

hulk market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £96K–£121K; units × avg price
Conversion rate: 1.8%
Avg BSR: #270
Page quality: 0%
Prime: 98%
Sponsored: 65%
Out of stock: 7.7%
Avg brand age: 39 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

151

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

Marvel70%
Textiles 4 Home13%
Aonuily3%
Play-Doh3%
SPIDEY AND HIS AMAZING FRIENDS3%
Jazwares2%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top hulk search terms

hulk178K/yr +3.7%0.7% conv.
hulk toys106K/yr -11.9%2.8% conv.
hulk figure39K/yr -17.1%2.3% conv.
hulk toy18K/yr -20.0%3.4% conv.
hulk action figure16K/yr -13.7%1.8% conv.
the hulk12K/yr +11.7%0.7% conv.
incredible hulk13K/yr -45.6%1.1% conv.
hulk smash7K/yr -5.4%2.4% conv.

All search terms

Top hulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green

Textiles 4 Home£7.964.6★190 rev

avengers Marvel Titan Hero Series Blast Gear Deluxe Hulk Action Figure 30-cm Toy For Children Aged 4 and Up Green

Marvel£11.784.7★1,367 rev

Marvel Boys The Incredible Hulk Pyjamas Green Age 9 to 10 Years

Marvel£11.474.6★1,275 rev

Marvel Boys Pyjamas The Incredible Hulk Black 2-3 Years

Marvel£13.234.7★2,135 rev

Marvel Boys The Incredible Hulk Pyjamas Green Age 5 to 6 Years

Marvel£11.134.6★1,275 rev

Newest

by launch date

Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set

Marvel£31.4914 rev

2mo ago

Marvel T Shirt The Incredible Hulk Kids Football Shirt for Boys Boys Clothes Green 6-7 Years

Marvel£10.126 rev

3mo ago

Marvel Avengers ActionVerse Hulk Action Figure & Accessories 4.5-Inch (11.4 CM) Super Hero Toys & Figures for Children Ages 4+ Green

Marvel£6.6417 rev

8mo ago

Marvel Legends Maximum Series Hulk Action Figure

Marvel£49.77884 rev

1y ago

MARVEL Spidey and His Amazing Friends Team Up Tank - Combining 6-Inch Hulk Smash Tank and 4-Inch Spidey Glider Jet

Jazwares£8.47199 rev

1y ago

What buyers say about hulk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Size-Overall14%

“Good size”

Value For Money13%

“Good value”

Fun/Entertainment Experience12%

“Great Toy”

Gifting Purpose7%

“Bought as a gift, good quality”

Strength7%

“Hulk is sturdy make, and self-stands”

Durability6%

“wont break easily”

Advertised Vs Actual Product3%

“as described”

Material Quality2%

“Its a strong material too”

Design-Overall2%

“cartoon-accurate design instantly caught my childs attention”

What buyers complain about

Size-Overall21%

“sizing is a bit small”

Value For Money17%

“too expensive”

Quality-Overall9%

“Poor quality”

Color7%

“Its not green its red”

Durability7%

“Only toy that has ever broke when my son was playing with it”

Hard Feel3%

“Very hard”

Comfort-Overall3%

“Uncomfortable”

Top return reasons

Size-Overall57%

Quality-Overall10%

Gifting Purpose8%

Material Quality6%

Value For Money5%

Defective Material/Parts3%

Add-Ons/Attachments2%

Advertised Vs Actual Product1%

Moist/Dry1%

Functionality-Overall1%

Common questions

Is hulk profitable to sell on Amazon United Kingdom?: The niche generates £85K/yr across 46 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).
How competitive is the hulk niche?: 11 brands and 151 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in hulk?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
When does demand for hulk peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the hulk niche?: Listings span £4.16–£49.77; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.