Hulk
FailThe top 5 brands take 92% of clicks, so Hulk is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £85K/yr388K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 37%top-5 click share · 11 brands · 151 sellers
Flapen Score
Hulk against its category
The dotted line is the Fashion average. Past it, Hulk is stronger. Inside it, weaker.
Market
The Hulk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hulk 388K times last year and spent an estimated £85K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £85Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- hulk178K searches a year
02 · Price
A sale here is worth £12.05.
Listings sell for £12.05 on average, from £4.16 to £49.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.05 that is £1K to £3K a year per listing.
- Average price
- £12.05under the $15 to $100 sweet spot
- Price range
- £4.16–£49.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #270 within Boys. It carries 1,003 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 98%
- Out of stock, average day
- 7.7%
- Average rank
- #270in Boys
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,003per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Hulk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 3y ago

avengers Marvel Titan Hero Series Blast Gear Deluxe Hulk Action Figure 30-cm Toy For Children Aged 4 and Up Green
- Price
- £11.78
- Rating
- 4.7/5
- Reviews
- 1,367
- Age
- 2y ago

Marvel Boys The Incredible Hulk Pyjamas Green Age 9 to 10 Years
- Price
- £11.47
- Rating
- 4.6/5
- Reviews
- 1,275
- Age
- 7y ago

Marvel Boys Pyjamas The Incredible Hulk Black 2-3 Years
- Price
- £13.23
- Rating
- 4.7/5
- Reviews
- 2,135
- Age
- 8y ago

Marvel Boys The Incredible Hulk Pyjamas Green Age 5 to 6 Years
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 1,275
- Age
- 7y ago
Trending
90-day click momentum
Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.49
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2mo ago

Marvel Superheroes Boys Pyjamas Incredible Hulk Iron Man Thor and Captain America Short Pjs Set For Boys 5-6 Years Blue
- Price
- £7.82
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago

Marvel T Shirt The Incredible Hulk Kids Football Shirt for Boys Boys Clothes Green 6-7 Years
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

Marvel Boys The Incredible Hulk Swim Set Green Age 3-4 Years
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 944
- Age
- 7y ago

Marvel Avengers Swim Shorts | Iron Man and Hulk Boys Swimming Trunks | Boys Swim Shorts & Trunks | Age 8 to 9 Years Multicoloured
- Price
- £7.46
- Rating
- 4.7/5
- Reviews
- 1,451
- Age
- 6y ago
Newest
by launch date
Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.49
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2mo ago

Marvel T Shirt The Incredible Hulk Kids Football Shirt for Boys Boys Clothes Green 6-7 Years
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

Marvel Avengers ActionVerse Hulk Action Figure & Accessories 4.5-Inch (11.4 CM) Super Hero Toys & Figures for Children Ages 4+ Green
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 8mo ago

Marvel Legends Maximum Series Hulk Action Figure
- Price
- £49.77
- Rating
- 4.7/5
- Reviews
- 884
- Age
- 1y ago

MARVEL Spidey and His Amazing Friends Team Up Tank - Combining 6-Inch Hulk Smash Tank and 4-Inch Spidey Glider Jet
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
151
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
6%
- Marvel70%
- Textiles 4 Home13%
- Aonuily3%
- Play-Doh3%
- SPIDEY AND HIS AMAZING FRIENDS3%
- Jazwares2%
- Open — no brand owns it (5 brands, 6%)
Demand
Hulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Hulk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hulk178K/yr
- hulk toys106K/yr
- hulk figure39K/yr
- hulk toy18K/yr
- hulk action figure16K/yr
- the hulk12K/yr
- incredible hulk13K/yr
- hulk smash7K/yr
Reviews and returns
What reviews say buyers love and hate about Hulk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sizing is a bit small
Great size maybe the pots if play doh could of been abit bigger
Small as in description
too expensive
is expensive for what it is
Utter waste of money
Poor quality
BAD QUALITY EXPECTATIONS
Its not green its red
Only toy that has ever broke when my son was playing with it
Love
Good quality
Good quality for my little boy
looks well made
Good size
which is about right for a small
not too big
Good value
Great value for money
Excellent value
Great Toy
toys with ease
Overall a fun
Bought as a gift, good quality
Great gift idea
The perfect gift
Return
0.8% Return rate 62% Fixable by listing
sizing is a bit small
Great size maybe the pots if play doh could of been abit bigger
Small as in description
Poor quality
BAD QUALITY EXPECTATIONS
too expensive
is expensive for what it is
Utter waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hulk questions
Answered from the same tracked data.









