Hulk
FailThe top 5 brands take 92% of clicks, so Hulk is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £85K/yr388K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 37%top-5 click share · 11 brands · 151 sellers
Flapen Score
Hulk against its category
The dotted line is the Fashion average. Past it, Hulk is stronger. Inside it, weaker.
Market
The Hulk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hulk 388K times last year and spent an estimated £85K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £85Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- hulk178K searches a year
02 · Price
A sale here is worth £12.05.
Listings sell for £12.05 on average, from £4.16 to £49.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.05 that is £1K to £3K a year per listing.
- Average price
- £12.05under the $15 to $100 sweet spot
- Price range
- £4.16–£49.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #270 within Boys. It carries 1,003 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 98%
- Out of stock, average day
- 7.7%
- Average rank
- #270in Boys
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,003per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Hulk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Textiles 4 Home Boys Avengers Long Pyjamas Novelty Nightwear Hulk (2 to 8 Years) (as8 age 7_years 8_years regular) Green
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 3y ago

avengers Marvel Titan Hero Series Blast Gear Deluxe Hulk Action Figure 30-cm Toy For Children Aged 4 and Up Green
- Price
- £11.78
- Rating
- 4.7/5
- Reviews
- 1,367
- Age
- 2y ago

Marvel Boys The Incredible Hulk Pyjamas Green Age 9 to 10 Years
- Price
- £11.47
- Rating
- 4.6/5
- Reviews
- 1,275
- Age
- 7y ago

Marvel Boys Pyjamas The Incredible Hulk Black 2-3 Years
- Price
- £13.23
- Rating
- 4.7/5
- Reviews
- 2,135
- Age
- 8y ago

Marvel Boys The Incredible Hulk Pyjamas Green Age 5 to 6 Years
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 1,275
- Age
- 7y ago
Trending
estimated 90-day click momentum
Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.49
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2mo ago

Marvel Superheroes Boys Pyjamas Incredible Hulk Iron Man Thor and Captain America Short Pjs Set For Boys 5-6 Years Blue
- Price
- £7.82
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago

Marvel T Shirt The Incredible Hulk Kids Football Shirt for Boys Boys Clothes Green 6-7 Years
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

Marvel Boys The Incredible Hulk Swim Set Green Age 3-4 Years
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 944
- Age
- 7y ago

Marvel Avengers Swim Shorts | Iron Man and Hulk Boys Swimming Trunks | Boys Swim Shorts & Trunks | Age 8 to 9 Years Multicoloured
- Price
- £7.46
- Rating
- 4.7/5
- Reviews
- 1,451
- Age
- 6y ago
Newest
by launch date
Marvel Legends Series Hulk Spider-Man: Brand New Day Collectible 15-cm Action Figure Set
- Price
- £31.49
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 2mo ago

Marvel T Shirt The Incredible Hulk Kids Football Shirt for Boys Boys Clothes Green 6-7 Years
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

Marvel Avengers ActionVerse Hulk Action Figure & Accessories 4.5-Inch (11.4 CM) Super Hero Toys & Figures for Children Ages 4+ Green
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 8mo ago

Marvel Legends Maximum Series Hulk Action Figure
- Price
- £49.77
- Rating
- 4.7/5
- Reviews
- 884
- Age
- 1y ago

MARVEL Spidey and His Amazing Friends Team Up Tank - Combining 6-Inch Hulk Smash Tank and 4-Inch Spidey Glider Jet
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
151
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 74%
Open market
6%
- Marvel70%
- Textiles 4 Home13%
- Aonuily3%
- Play-Doh3%
- SPIDEY AND HIS AMAZING FRIENDS3%
- Jazwares2%
- Open — no brand owns it (5 brands, 6%)
Demand
Hulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Hulk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hulk178K/yr
- hulk toys106K/yr
- hulk figure39K/yr
- hulk toy18K/yr
- hulk action figure16K/yr
- the hulk12K/yr
- incredible hulk13K/yr
- hulk smash7K/yr
Reviews and returns
What reviews say buyers love and hate about Hulk
We read the reviews and the return reasons for every product selling here.
“sizing is a bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hulk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









