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Hugo Boss Wallet

Fail

Demand is soft, at -9.1% this quarter, so Hugo Boss Wallet is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£162K/yr127K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
41%top-5 click share · 13 brands · 38 sellers

Flapen Score

Hugo Boss Wallet against its category

The dotted line is the Fashion average. Past it, Hugo Boss Wallet is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Boss Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hugo Boss Wallet 127K times last year and spent an estimated £162K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
3.3%
Market size, estimated
£162Ka year
Peak month
December6.6× the quietest month
Top search term
tommy hilfiger wallet38K searches a year

02 · Price

A sale here is worth £39.26.

Listings sell for £39.26 on average, from £8.83 to £129.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £39.26 that is £0 to £4K a year per listing.

Average price
£39.26inside the $15 to $100 sweet spot
Price range
£8.83–£129.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #1,062 within Luggage & Travel Gear. It carries 2,868 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
78%
Out of stock, average day
12.9%
Average rank
#1,062in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,868per listing
Listings tracked
46

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hugo Boss Wallet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

38

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 81%

Open market

8%

  • Tommy Hilfiger43%
  • BOSS30%
  • HUGO8%
  • Ted Baker5%
  • Levi's3%
  • BIAL3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Hugo Boss Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Hugo Boss Wallet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tommy hilfiger wallet38K/yr
  • hugo boss wallet21K/yr
  • boss wallet16K/yr
  • tommy hilfiger wallet men10K/yr
  • tommy hilfiger mens wallet13K/yr
  • boss wallets for men15K/yr
  • hugo boss wallets for men10K/yr
  • tommy hilfiger card holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Boss Wallet

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.0%of orders come back
“This wallet is way too big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hugo Boss Wallet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data