Hugo Boss Wallet
FailDemand is soft, at -9.1% this quarter, so Hugo Boss Wallet is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £162K/yr127K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 38 sellers
Flapen Score
Hugo Boss Wallet against its category
The dotted line is the Fashion average. Past it, Hugo Boss Wallet is stronger. Inside it, weaker.
Market
The Hugo Boss Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hugo Boss Wallet 127K times last year and spent an estimated £162K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £162Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- tommy hilfiger wallet38K searches a year
02 · Price
A sale here is worth £39.26.
Listings sell for £39.26 on average, from £8.83 to £129.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £39.26 that is £0 to £4K a year per listing.
- Average price
- £39.26inside the $15 to $100 sweet spot
- Price range
- £8.83–£129.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #1,062 within Luggage & Travel Gear. It carries 2,868 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 78%
- Out of stock, average day
- 12.9%
- Average rank
- #1,062in Luggage & Travel Gear
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,868per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Hugo Boss Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BOSS Mens Arezzo Embossed-Logo Wallet in Grained Leather
- Price
- £58.15
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 5y ago

BOSS Mens Asolo Embossed-Logo Wallet in Grained Leather
- Price
- £47.80
- Rating
- 4.6/5
- Reviews
- 1,062
- Age
- 5y ago

Tommy Hilfiger Mens Eton Leather Wallet Black (Black) One Size
- Price
- £21.66
- Rating
- 4.7/5
- Reviews
- 4,471
- Age
- 10y ago

Tommy Hilfiger Mens Eton Mini Wallet Black (Black) One Size
- Price
- £26.53
- Rating
- 4.7/5
- Reviews
- 2,816
- Age
- 11y ago

Tommy Hilfiger Mens Eton Wallet with Coin Pocket Black (Black) One Size
- Price
- £31.91
- Rating
- 4.6/5
- Reviews
- 6,484
- Age
- 10y ago
Trending
90-day click momentum
Ted Baker London prugs-Embossed Corner Leather Bifold Brown
- Price
- £32.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Ted Baker London prugs-Embossed Corner Leather Bifold Black
- Price
- £41.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
- Price
- £8.94
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 9mo ago

HUGO Leather Wallet with Stacked-Logo Trim
- Price
- £51.10
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
- Price
- £8.94
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 9mo ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

HUGO Leather Wallet with Stacked-Logo Trim
- Price
- £51.10
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 1y ago

BOSS Unisex Coin Wallet Black One Size
- Price
- £54.25
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

BOSS Grained Folding Wallet with Signature-Stripe Trim
- Price
- £53.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
8%
- Tommy Hilfiger43%
- BOSS30%
- HUGO8%
- Ted Baker5%
- Levi's3%
- BIAL3%
- Open — no brand owns it (7 brands, 8%)
Demand
Hugo Boss Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Hugo Boss Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tommy hilfiger wallet38K/yr
- hugo boss wallet21K/yr
- boss wallet16K/yr
- tommy hilfiger wallet men10K/yr
- tommy hilfiger mens wallet13K/yr
- boss wallets for men15K/yr
- hugo boss wallets for men10K/yr
- tommy hilfiger card holder4K/yr
Reviews and returns
What reviews say buyers love and hate about Hugo Boss Wallet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This wallet is way too big
Too large
But the others are too small
Not great quality
Looks too cheap
Very poor product from Boss or fake
smells so strongly of leather I had to douse it in perfume
to be honest ot didnt look at alll leathery like in the pictture
Not leather
Too chunky
But bit thin
Very slim
Its bulky
it's quite bulky
Love
The quality feels solid for something this compact
Good quality wallet
Excellent product
Does the job
As described
Just what the doctor ordered
Good value for money
Good value
Reasonably priced
easy carry in your pocket
Plenty of pockets
Enough slots for cards
The design is really simple and clean, which makes it look stylish without being flashy
simple design
I was impressed by the stylish design
Return
3.0% Return rate 72% Fixable by listing
This wallet is way too big
Too large
But the others are too small
Not great quality
Looks too cheap
Very poor product from Boss or fake
difficult to find a pocket to fit
it then would be difficult to fit in your trousers pockets
smells so strongly of leather I had to douse it in perfume
to be honest ot didnt look at alll leathery like in the pictture
Not leather
Its bulky
it's quite bulky
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hugo Boss Wallet questions
Answered from the same tracked data.









