Skip to content

Hugo Boss Wallet

Fail

Demand is soft, at -9.1% this quarter, so Hugo Boss Wallet is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£162K/yr127K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
41%top-5 click share · 13 brands · 38 sellers

Flapen Score

Hugo Boss Wallet against its category

The dotted line is the Fashion average. Past it, Hugo Boss Wallet is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Boss Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hugo Boss Wallet 127K times last year and spent an estimated £162K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
3.3%
Market size, estimated
£162Ka year
Peak month
December6.6× the quietest month
Top search term
tommy hilfiger wallet38K searches a year

02 · Price

A sale here is worth £39.26.

Listings sell for £39.26 on average, from £8.83 to £129.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £39.26 that is £0 to £4K a year per listing.

Average price
£39.26inside the $15 to $100 sweet spot
Price range
£8.83–£129.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #1,062 within Luggage & Travel Gear. It carries 2,868 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
78%
Out of stock, average day
12.9%
Average rank
#1,062in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,868per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hugo Boss Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

8%

  • Tommy Hilfiger43%
  • BOSS30%
  • HUGO8%
  • Ted Baker5%
  • Levi's3%
  • BIAL3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Hugo Boss Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Hugo Boss Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger wallet38K/yr
  • hugo boss wallet21K/yr
  • boss wallet16K/yr
  • tommy hilfiger wallet men10K/yr
  • tommy hilfiger mens wallet13K/yr
  • boss wallets for men15K/yr
  • hugo boss wallets for men10K/yr
  • tommy hilfiger card holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Boss Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.11

This wallet is way too big

Too large

But the others are too small

Quality-Overall17%+0.62

Not great quality

Looks too cheap

Very poor product from Boss or fake

Leather Quality15%−0.09

smells so strongly of leather I had to douse it in perfume

to be honest ot didnt look at alll leathery like in the pictture

Not leather

Thickness11%−0.02

Too chunky

But bit thin

Very slim

Weight Heavy6%−0.06

Its bulky

it's quite bulky

Love

Quality-Overall34%+0.62

The quality feels solid for something this compact

Good quality wallet

Excellent product

Advertised Vs Actual Product10%+0.16

Does the job

As described

Just what the doctor ordered

Value For Money9%+0.98

Good value for money

Good value

Reasonably priced

Pockets/Compartments7%+0.51

easy carry in your pocket

Plenty of pockets

Enough slots for cards

Design-Overall7%+1.23

The design is really simple and clean, which makes it look stylish without being flashy

simple design

I was impressed by the stylish design

Return

3.0% Return rate 72% Fixable by listing

Size-Overall55%▇█▇▇▇█

This wallet is way too big

Too large

But the others are too small

Quality-Overall9%▄▅█▅▅▅

Not great quality

Looks too cheap

Very poor product from Boss or fake

Pockets/Compartments4%▃▅█▄█▂

difficult to find a pocket to fit

it then would be difficult to fit in your trousers pockets

Leather Quality4%█▆▁▆▄▁

smells so strongly of leather I had to douse it in perfume

to be honest ot didnt look at alll leathery like in the pictture

Not leather

Weight Heavy4%▇█▁▃▆▅

Its bulky

it's quite bulky

FAQ

Common Hugo Boss Wallet questions

Answered from the same tracked data.