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Hugo Boss Sunglasses Mens

Pass

Hugo Boss Sunglasses Mens scores 66 out of 100, a Pass. Shoppers spend $157K a year here, search demand grew +124.2% this quarter, and returns run at 1.4% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£157K/yr133K searches / yr
90-day growth
+124.2%search demand this quarter
Competition
22%top-5 click share · 24 brands · 200 sellers

Flapen Score

Hugo Boss Sunglasses Mens against its category

The dotted line is the Fashion average. Past it, Hugo Boss Sunglasses Mens is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Boss Sunglasses Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hugo Boss Sunglasses Mens 133K times last year and spent an estimated £157K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +124.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+124.2%
Conversion, latest week
2.9%
Market size, estimated
£157Ka year
Peak month
July6.1× the quietest month
Top search term
superdry sunglasses mens54K searches a year

02 · Price

A sale here is worth £40.00.

Listings sell for £40.00 on average, from £9.52 to £341.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £40.00 that is £0 to £4K a year per listing.

Average price
£40.00inside the $15 to $100 sweet spot
Price range
£9.52–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #577 within Accessories. It carries 2,171 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
0.8%
Average rank
#577in Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,171per listing
Listings tracked
84

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Hugo Boss Sunglasses Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

200

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

22%

Top 20: 56%

Open market

25%

  • Superdry39%
  • Perfectmiaoxuan11%
  • ATTCL9%
  • Tommy Hilfiger7%
  • Boss6%
  • HUGO4%

Demand

Hugo Boss Sunglasses Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.1×

Search terms

Top Hugo Boss Sunglasses Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • superdry sunglasses mens54K/yr
  • superdry sunglasses24K/yr
  • hugo boss sunglasses mens14K/yr
  • tommy hilfiger sunglasses for men12K/yr
  • super dry sunglasses mens7K/yr
  • superdry sunglasses womens7K/yr
  • tommy hilfiger mens sunglasses6K/yr
  • hugo boss sunglasses5K/yr
  • burberry sunglasses men4K/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Boss Sunglasses Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.24

broke after a few uses

Bad durability

Broke quickly

Quality-Overall20%+1.32

just not well made

Low quality

Cheap

Size-Overall12%−0.09

Disappointed with the fit

are very loose

Too small

Value For Money8%+2.06

Waste of money

Not worth the money

Look more expensive than they cost

Strength5%−0.03

flimsy

These frames are soo brittle

Flimsy

Love

Value For Money27%+2.06

not expensive

Good value for money

Money well spent

Quality-Overall26%+1.32

Brilliant quality

Great quality glasses

Excellent quality sunglasses

Size-Overall10%−0.09

Fit is good

glasses fit well

the fit was perfect for my head

Comfort-Overall10%+0.63

very comfortable

bought 3 pair so i always have a set where ever i am they are comfy and smart

comfortable to wear

Advertised Vs Actual Product6%+0.09

As described

Just as pictured

Works as should

Return

1.4% Return rate 80% Fixable by listing

Size-Overall60%▆▇▇█▇█

Disappointed with the fit

are very loose

Too small

Quality-Overall8%█▆▆▄▆▅

just not well made

Low quality

Cheap

Shape/Style7%█▁▇▇▆▅
Advertised Vs Actual Product4%█▄▄▄▄▅

Misleading

Not what they say

Nothing like the picture

Comfort-Overall3%█▇▅▆▅▇

They aren't very good the side arm's don't line up making them uncomfortable to wear

not comfortable

The nose bridge is very uncomfortable

FAQ

Common Hugo Boss Sunglasses Mens questions

Answered from the same tracked data.