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Hugh Hefner Costume

Fail

Demand is soft, at -50.2% this quarter, so Hugh Hefner Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£20K/yr39K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
79%top-5 click share · 7 brands · 13 sellers

Flapen Score

Hugh Hefner Costume against its category

The dotted line is the Fashion average. Past it, Hugh Hefner Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugh Hefner Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hugh Hefner Costume 39K times last year and spent an estimated £20K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
2.4%
Market size, estimated
£20Ka year
Peak month
October38.6× the quietest month
Top search term
hugh hefner costume35K searches a year

02 · Price

A sale here is worth £21.85.

Listings sell for £21.85 on average, from £10.09 to £38.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £21.85 that is £0 to £2K a year per listing.

Average price
£21.85inside the $15 to $100 sweet spot
Price range
£10.09–£38.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 45.4% of listings are out of stock. The average listing ranks #2,542 within Nightwear. It carries 111 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
73%
Out of stock, average day
45.4%
Average rank
#2,542in Nightwear
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hugh Hefner Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Boyigog47%
  • Wicked Costumes12%
  • Sanraflic11%
  • YUDATPG11%
  • WooHand8%
  • Euvoym7%
  • Open — no brand owns it (1 brand, 4%)

Demand

Hugh Hefner Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 38.6×

Reviews and returns

What reviews say buyers love and hate about Hugh Hefner Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%

Not very good quality

Not the best quality

Love

Quality-Overall100%

amazing quality, good for halloween or any other kind of dress up situation

Return

3.1% Return rate 67% Fixable by listing

Size-Overall60%█▅▁▇▁▁
Quality-Overall20%▁▅▁▂█▁

Not very good quality

Not the best quality

Material Quality13%▁▁▁▁▁█
Advertised Vs Actual Product7%

FAQ

Common Hugh Hefner Costume questions

Answered from the same tracked data.