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Hufflepuff

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $41K a year here, so Hufflepuff is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£41K/yr74K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
30%top-5 click share · 18 brands · 95 sellers

Flapen Score

Hufflepuff against its category

The dotted line is the Fashion average. Past it, Hufflepuff is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hufflepuff market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hufflepuff 74K times last year and spent an estimated £41K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
3.3%
Market size, estimated
£41Ka year
Peak month
December5.9× the quietest month
Top search term
hufflepuff43K searches a year

02 · Price

A sale here is worth £16.70.

Listings sell for £16.70 on average, from £3.09 to £51.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.70 that is £0 to £2K a year per listing.

Average price
£16.70inside the $15 to $100 sweet spot
Price range
£3.09–£51.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,410 within Luggage & Travel Gear. It carries 268 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#1,410in Luggage & Travel Gear
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
268per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Hufflepuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£813£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

95

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

30%

Top 20: 74%

Open market

21%

  • GWCC48%
  • AAA Merchandise9%
  • Bioworld7%
  • Harry Potter5%
  • The Carat Shop5%
  • Care Bears5%

Demand

Hufflepuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Hufflepuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hufflepuff43K/yr
  • hufflepuff gifts20K/yr
  • harry potter hufflepuff12K/yr

Reviews and returns

What reviews say buyers love and hate about Hufflepuff

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life31%−0.10

batteries died very quickly

Just a shame its batteries

My only gripe is that it takes so many batteries

Size-Overall27%+0.10

Bigger than expected

quite small

Well 1 star off because the opening is tiny

Durability13%−0.05

Breaks easily don't buy

both have broken really easily

Quality-Overall13%+0.69

Poor

Comfort-Overall2%

gets uncomfortable walking in them

Love

Quality-Overall26%+0.69

Good quality, easy to clean

Lovely good quality bag

Good quality

Gifting Purpose18%+1.46

Cute gift

Lovely item for a gift

Great gift

Value For Money14%+0.88

Worth the money

is excellent value for money

Good value

Collectibles9%+0.63

Excellent collection

good for collecters

Size-Overall7%+0.10

it fits great

Oh and I am a man with size 12 massive wide feet, once you manage to get these on theyre super roomy and not tight at all

It is the correct size

Return

1.0% Return rate 37% Fixable by listing

Size-Overall38%▁▆▁█▁▄

Bigger than expected

quite small

Well 1 star off because the opening is tiny

Functionality-Overall16%▃▁▁▁█▁
Brightness/Shine/Glow13%▁█▁▁▁▅
Soft Feel6%█▁▁▁▁▁
Defective Material/Parts6%█▁▁▁▁▁

FAQ

Common Hufflepuff questions

Answered from the same tracked data.