hufflepuff
Worth a lookShows low returns (1.0%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great268.15avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£16.70avg listing price — sweet spot $15–$100
Price range
Great£3.09–£51.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 74K searches
According to Flapen's Amazon United Kingdom niche tracking, hufflepuff is a £41K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hufflepuff market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£25K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #1,410
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 77%
- Out of stock
- 3.9%
- Avg brand age
- 52 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
95
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
30%
Top 20: 74%
Open market
21%
- GWCC48%
- AAA Merchandise9%
- Bioworld7%
- Harry Potter5%
- The Carat Shop5%
- Care Bears5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Top hufflepuff search terms
- hufflepuff43K/yr
- hufflepuff gifts20K/yr
- harry potter hufflepuff12K/yr
Top hufflepuff products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Licensed Harry Potter Hufflepuff Womens Crop T-Shirt Yellow Graphic Tee with House Crest & Just and Loyal Quote | Official Hogwarts Apparel for Ladies & Girls (M)
GWCC£15.855.0★1 rev
AAA Merchandise Harry Potter Hufflepuff Scarf - Bold Striped House Crest Design - Knitted Wizarding World Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£19.165.0★3 rev
Harry Potter Hufflepuff Zipped Hoodie Official Licensed Zip-Up Sweatshirt with Yellow Drawstrings & House Crest Unisex Long Sleeve Hoodie (UK Alpha M Regular Regular)
GWCC£40.444.4★10 rev
Official Harry Potter Kids Hufflepuff House T-Shirt | Licensed Unisex Tee | 100% Cotton Yellow Hogwarts Crest Top | Sizes 113 Years (UK Age 1 Year 2 Years Regular)
GWCC£12.174.1★15 rev
Harry Potter Hufflepuff House Premium Purse
Bioworld£19.754.8★65 rev
Newest
by launch date
Care Bears x Harry Potter Hufflepuff Love-A-Lot Bear 30cm Hoodie Plush Premium Hogwarts House Collectible Ages 4+ Yellow and Black
Care Bears£14.80741 rev
Care Bears x Harry Potter Hufflepuff Funshine Bear 20cm Plush Official Hogwarts House Collectible Soft Toy Ages 4+ Yellow
Care Bears£13.50717 rev
Grupo Erik Keyring Harry Potter Merchandise - Hufflepuff Scarf Keychain Cute Keyring Cool Keyrings Harry Potter Gifts Under 10 Pounds Hufflepuff Gifts
Grupo Erik£6.3143 rev
Harry Potter Gryffindor Hufflepuff Ravenclaw Slytherin Infant Baby Boys 4 Pack Bodysuits 18 Months
Harry Potter£44.28802 rev
AAA Merchandise Harry Potter Hufflepuff Scarf - Bold Striped House Crest Design - Knitted Wizarding World Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£19.163 rev
Trending
90-day click momentumHarry Potter Gryffindor Hufflepuff Ravenclaw Slytherin Infant Baby Boys 4 Pack Bodysuits 18 Months
Harry Potter£44.284.8★
Licensed Harry Potter Hufflepuff Womens Crop T-Shirt Yellow Graphic Tee with House Crest & Just and Loyal Quote | Official Hogwarts Apparel for Ladies & Girls (M)
GWCC£15.855.0★
AAA Merchandise Harry Potter Hufflepuff Scarf - Bold Striped House Crest Design - Knitted Wizarding World Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£19.165.0★
Unisex Licensed Harry Potter Hufflepuff T-Shirt | Grey Applique Embroidery Crest Tee with Golden Snitch Sleeve Design | Official Merchandise (XSXL) (S)
GWCC£20.384.8★
Official Harry Potter Kids Hufflepuff House T-Shirt | Licensed Unisex Tee | 100% Cotton Yellow Hogwarts Crest Top | Sizes 113 Years (UK Age 5 Years 6 Years Regular)
GWCC£12.844.1★
What buyers say about hufflepuff
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy to clean”
“Cute gift”
“Worth the money”
“Excellent collection”
“it fits great”
“Great quality and material 2nd purchase Ive made”
“It feels durable”
“I love the design”
“Better than expected”
“it was a lot of fun”
What buyers complain about
“batteries died very quickly”
“Bigger than expected”
“Breaks easily don't buy”
“Poor”
“gets uncomfortable walking in them”
“if you have big feet its a bit of a stretch”
Top return reasons
Common questions
- Is hufflepuff profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the hufflepuff niche?
- 18 brands and 95 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in hufflepuff?
- Top complaints mined from reviews: Battery Life, Size-Overall, Durability. The return rate is 1.0%.
- When does demand for hufflepuff peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the hufflepuff niche?
- Listings span £3.09–£51.01; the average listing price is £16.70 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.